Whyusegoogleanalyticspdf 110325025005-phpapp02


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Whyusegoogleanalyticspdf 110325025005-phpapp02

  1. 1. Google Analytics Presentation by Yet Another Studio We do not just build websites, We make sure your websites bring you results. 1
  2. 2. What is Analytics? • Free, web hosted analytics tool to help you create more effective websites and analyse ROI • Making your online investment more accountable • Tweak your website to ensure you are getting maximum conversion 2
  3. 3. Why Google Analytics? • Free • Custom reporting • Easy to use, intuitive • Gets you most of the data you require • Secure - first party cookies 3
  4. 4. Disadvantages of Google Analytics • Browser needs to be Java Script enabled • Cannot compute how much time is spent on one page if the visitors exits immediately • Not real time analytics, there is a short delay before the data is captured 4
  5. 5. Basic Reports • These few reports are bound to be “enough” as a basic exploration for your company on Google Analytics • Dashboard • Visitors (who are they, how many times they viewed information, which city are they from, how many of them are new visits) • Traffic Sources (which sites sent you the most traffic, what keywords do people search on Google to get to your website) • Content (which pages are most viewed, which ones have immediate exits “high bounce rates” which means that the content is irrelevant/not interesting to visitors) • Goals (how many visitors perform actions which will generate sales/sales lead for your business) 5
  6. 6. Basic Reports • This is how a Dashboard looks like 6
  7. 7. A little deeper into Analytics • A. Visitors (cross tab to see which contents are visitors from a particular city interested in, etc) • B. Traffic Sources (which traffic sources produce the highest bounce rate etc) • C. Content (how do users navigate through your website, which pages first, second third and where do they leave your website) • D. Goals (discovering at which process you lost your customers at sales funnel, e.g. users click on products, then add to shopping cart, check out, submit payment details, confirm) 7
  8. 8. A. Visitors You can still dive deeper into who they are, where are they from, which browsers are they using etc Summary of the visitor’s data and averages 8
  9. 9. B. Traffic Sources What did they google in order to get to your content? Where are your visitors coming in from? 9
  10. 10. C. Content More information on how they enter, where they enter etc Which content is most interesting to your visitors 10
  11. 11. D. Goals Set Goal Conversion rate and how many % is achieved 11
  12. 12. Even more advanced stuff • You are able to track events on your page (something GA does not pick up on automatically), e.g.: • Clicks on “Add to shopping Cart” or “Sign Up here” • Set up sales funnels • Set up multiple profiles filtering information which is essential to you, e.g. look at customers from a certain part of the world only • Set up Internal Site Search using Google to maximise results • Customise reporting • Campaign attribution (Tag email marketing campaigns, etc) 12
  13. 13. Sales funnel A total of 3481 visitors viewed the shopping cart. 395 came to this page from another page within this website 3,244 left the shopping cart page. 2,452 exitted this page immediately while others proceeded to other pages within website. 237 proceeded to Login which is the second goal. 146 proceeded to Place Order which is the third goal. 118 proceeded to Complete Order page which is the final goal. 13
  14. 14. Advanced Stuff II • A/B Testing • A website is sometimes akin to a physical shop. Even after you build it, you wait and wait for people to enter your shop. • Once they enter your shop, you pray and hope they buy things from you. • What can you do to increase visitors? • Answer: Promotions, Marketing, Publicity. • What can you do to increase sales from the visitors? • Answer: Test and understand your visitors. Perhaps multi-coloured shelves are not their cup of tea. • There are so many things to test on a website. This is what we call A/B Testing. 14
  15. 15. What can A/B Testing do? • Small changes can often produce really dramatic results in a website. • Would you want to miss out? • For example, Change of call to action button: [Free Consultation] vs [Work With Us] •Version B convinced 171% more visitors to click the call to action button, which led visitors to a ‘contact us’ form. 15
  16. 16. Sounds complicated? • You have experts to help you out. • YAS recommends that it is necessary/ essential for your business. • Don’t just take our word for it. See for yourselves what the reports/ data from Analytics have done for some clients. 16
  17. 17. Yet Another Studio’s website • We were interested in the following metrics: • What was the most visited page? • What websites referred them to the page? • Did they bounce out? • Home page: How many of the visitors went on to look at our portfolio, blog, About Us? 17
  18. 18. (1) From Yet Another Studio’s website, we found out that ................... • The homepage was the most visited site. • Most people typed the web address into their browser (meaning it was word of mouth) • Second highest referrer is Facebook and Google organic search (People found us via Google!) of which most people found our website by typing in “Yet Another Studio” • This indicates a high % of visitors already heard of YAS but wanted to check out the website. 18
  19. 19. (2) From Yet Another Studio’s website, we found out that ................... • The homepage was the most visited site. • Bounce rate was very healthy, at a 30%, which meant that only 30% of people exited the page when they entered it. The rest stayed to check out the other 3 highest visited pages: • Porfolio (31%) • About Us (26%) • Freebies (12%) 19
  20. 20. If you feel ..... • That your current website is not working well, but you cannot pinpoint why • If you want to get into Google Top 10, but cannot • That your website is a waste of investment • That your current developer charges you more than $1,000 for simple maintenance/ suggestions...... We suggest you get in touch for a Free Consultation 20
  21. 21. In this free report, • A 10 page report where you will find out what competition does better than you, taking scores from: • Alexa, Google Page Rank, SEO Moz, Readability test, Blog rank, keyword search • In other words, showing you who is more visible online and likely to win customers • Some FREE recommendations you can start to improve yourself on. • And if you want to step your business further, try YAS’ services. 21
  22. 22. is here to save your website • info@yetanotherstudio.com • Or if you are feeling gutsy, Call us at Skype: Yetanotherstudio • Other details on www.yetanotherstudio.com 22
  23. 23. The End Thank you so much for reading. Feedback welcome at info@yetanotherstudio.com, Twitter:YetAStudio, Skype: Yetanotherstudio 23