2. Take up one idea, make that one idea your
life; think of it, dream of it, live on that idea.
Let the brain, muscles, nerves, every part of
your body, be full of that idea, and just leave
every other idea alone. This is the way to
success.
-Swami Vivekananda
Green Acre, USA
1894
!2

3. Indian Startup Mantra
by
Shubhamoy
!3

4. Agenda
Phase I- Fetch
!
Phase II - Decode
!
Phase III - Execute
!4

5. Before you start!
Why?
What?
Who?
Where?
When?

6. A person is known by the path he travels
and the choices he makes. What works
out for someone might not work for you!

7. Why to have a startup?
Create
Experiment
Freedom
Make a difference in society
Commit Mistakes

8. How to have a startup?
Grab an idea
Build a team
Develop a product/service
Deliver to masses

9. Why a web-based startup?
Re:imagine with Digital - Google
Easily Found
Low Risk
Mobile First Strategy
Global Platform

10. Internet Statistics
61% Feedback
66% Publicity
73% Publish views and ideas to world
Source: Google Day 2013

11. Phase I
Fetch

12. Ingredients
Idea
Team
Money
Research & Planning

13. Idea
“Good for Ego or Good for Business - Aditya
Ghosh, IndiGo
Tools of Self Expression
Micro Universe Focussed
Shareable/Embeddable

14. Team
“Know the members by skills not by name - Venky
Mysore, KKR
Demarcate friendship and professionalism
Staggered Equity (5=>33% else 10%)
Respect
Emotions drive action and actions drive decisions

15. Money
Start Fast, Fail Fast; try till you succeed -
Richard Harshman, Amazon
Seed Funding?? Accelerator?? Incubator??

16. Research & Planning
“Imagine a football ground without the goal
posts. Scenario of a company which doesn’t
plans - Venky Mysore, KKR
Have a mission that matters. Solve a problem!
Never ending process and the crux of a
startup!

17. Phase II
Decode

18. Ingredients
Plan
Project Development Model
Documentation
Technology Stack
Best Practices

19. Plan
“Never develop a product; you yourself don’t
wish to use or pay for…
SRS Document
Short Term and Long Term Plan
“Sarpa Drishti” and “Garuda Drishti”

20. Project Development Model
SCRUM
git
JIRA
Continuous Integration

21. Documentation
Process Documentation
Code Documentation
Mockups
Document all Communication

22. Technology Stack
“Learning a programming language; doesn’t makes
a difference but what you create with it?
Let the need dictate the choice!
Speed
Performance
Scalability

23. Best Practices
Develop Fast
Community Development
Create Free Platform for Paid to Run
Rubber Duck Debugging
UI and Usability Standards

24. Phase III
Execute

25. Ingredients
Launch
Testing & Debugging
Marketing
Troubleshooting
Security

26. Launch
Launch the product with bare-minimum features then
keep on adding/removing based on feedback
Launch the product quickly; helpful for supercharging
the team
Initial focus on users and traffic volume
Invite-only Beta
Ghost and Discourse

27. Testing & Debugging
Test beyond use-case
Don’t make user think
Refine & Iterate
Solicit User Feedback

28. Marketing
Word of Mouth
Connections->Conversations->Community
Short Attention Spans, Narrow Interest Graphs, Social
Serendipity, Community Curation, Remix in Context,
Emergent Storylines
Development Updates
Piggybacking

29. Troubleshooting
Make traction or Fake Traction
Blog about failures also
Free/Paid on basis of usage
Steal
Battle Criticism with a smile

30. Security
Required at every phase
Defamers are won’t leave a chance
Trust
No one can steal your idea but can steal your
source code

31. Definition of Security
Separate asset from threat using control

32. The Dynofy Story
Case Study

33. Single Slide Case Study
Logic: Status = 200 then UP else DOWN
Python’s Flask Framework, MongoDB and
AngularJS
PhoneGap for Android App
Template Blunder
Major Bugs

34. How to succeed?
Love criticism
Look at the bigger picture
Avoid negative approach syndrome
Never jump on incidental success

35. Questions???

36. Thank You :)

38. Contact Me
+91 844-7000-800
shubhamoy@kalakhatta.com
fb.me/shubhamoy
@shubhamoy