Presented at the London Book Fair 2012
Subject: Benefits of Automated Content Workflow for Publishers.
Background: Technology has altered how business gets done and the publishing sector is no exception. Independent book stores have given way to superstores and more recently to online and digital retailers. Merger and acquisition activity has changed the structure of the industry with smaller publishing houses disappearing and a few major publishers now dominating different industry segments. Readers are crossing the digital divide, moving from printed materials
to electronic content and e-books. How content gets created, distributed and consumed is vastly different than it was even a decade ago.