Future of Publishing-Content Workflow-Shivaji Sengupta-London Book Fair 2012


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Presented at the London Book Fair 2012

Subject: Benefits of Automated Content Workflow for Publishers.

Background: Technology has altered how business gets done and the publishing sector is no exception. Independent book stores have given way to superstores and more recently to online and digital retailers. Merger and acquisition activity has changed the structure of the industry with smaller publishing houses disappearing and a few major publishers now dominating different industry segments. Readers are crossing the digital divide, moving from printed materials
to electronic content and e-books. How content gets created, distributed and consumed is vastly different than it was even a decade ago.

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  • through acquisition of products or companies. While the impetus was often to bring broader content, additional properties or advanced functionality and services to readers, multiple independent workflows have contributed to complexity, redundancies, legacy applications and other inefficiencies.Publishing workflow is complex and efficiency can make or break the organization. Most large-scale publishers produce several newspapers and magazines, manage a variety of Web sites and might possibly be involved in radio or television broadcast. In an ideal world, every editorial team would work together to share information and assets, including photos, articles, audio and videos. However, with manual processes, synchronizing content across multiple properties is not that easy.
  • Future of Publishing-Content Workflow-Shivaji Sengupta-London Book Fair 2012

    1. 1. Future of PublishingAutomated, Integrated and Seamless Shivaji SenguptaContent Workflow shivaji.sengupta@SourceHOV.com 248.837.7602 1
    2. 2. Introduction Shivaji Sengupta Global Footprint- 17+ Years of Global Experience- 10+ Years in the ePublishing Industry U.S. and Canada China- Implemented Content Management Solutions across Corporate, Government and Publishing customers. Company Overview IndiaSourceHOV strengths include:- $500 Million Revenue- More Than Half of FORTUNE 100 Companies Philippines Mexico- 94 Global Delivery Centers Across Six Countries- 12,500 Employees- SAS70 II (SSAE 16), HIPAA, GLBA, SOX Certification and Compliance- Extensive Experiences Providing BPO & ECM Services – 20+ Years 2
    3. 3. Things That Keep Publishers Awake For Readers… bring broader content, additional properties, or advanced functionality & services Manual Processes… synchronizing content across multiple properties is difficult Editorial Teams… should work together to share information and assets, including photos, articles, audio & videos Multiple Independent Workflows… have contributed to complexity, redundancies, legacy applications and other inefficiencies 3
    4. 4. Current State - Publishing House Databases Author eFeeds Legacy AE Freelancer 3rd Party / Aggregated Content Editorial Scanning LibraryNew / Authoring Workflow PM Historical Content Content Rights Management Legacy Content Transformation Transformation Transformation Editorial Process Editor Indexing & Editor Editor Abstracting Freelancer Freelancer PM Rights Management Design & Art Digital Composition PM PM Composition & Copy Web and eBook Development Web and eBook Development Print, Web and eBook Development Print, Web and eBook Development Content Management Repository / Database Online Databases / Portals Mobile Devices 4
    5. 5. Challenges Faced by PublishersOperations Maintenance• Transparency of • Redundant Applications Manufacturing • Multiple Manual Formats• Capacity Optimization • Non-Structured Reporting• Duplication of Effort • Stand Alone SystemsGovernance Business• Time Tracking • New Product Development• Production Target • Acquisition Integration Management • Revenue Optimization• Quality Governance• Supply Chain Management 55
    6. 6. Output Centric Production Environment Acquisition Manufacturing Distribution Abstracting Pipeline 1Raw Text Preparation Pipeline Abstracting Pipeline 2 Legacy 1 Output Indexing Pipeline 1 Formatted Text Preparation Pipeline Legacy 2 Output Indexing Pipeline 2 Film to Digital Conversion OCR Pipeline New Platform Output Zoning Pipeline Pipeline Connectors Junctions Pipeline Connectors Intra-system Routes (Merge/Hold/ Merge/Hold Intra-system Routes Route) Pipeline Connectors Web Feed pipeline Print Output 1 Deep Indexing Pipeline Scan (Hard Copy to Image) Legacy Pipeline 1 Film Output 1 Vendor 1 Vault Pipeline Vendor 2 Electronic Output 1 New Business Feature Workflow Framework Application Monitoring Solution Data Tracking Reporting 6
    7. 7. High-Volume Content Processing & Reporting High-volume ingest—millions of content objects per day Optimize for store- and retrieval-type application Efficient metadata storage and handlingAcquisition & Check In Scale horizontally and vertically Fail over and load balancing Scanned E- Other Future XML E-Feeds PDF Images Submission Data TypesTransactional Content Compliance, Reporting andManagement Applications ArchivingHigh-speed work processing Post Processing 7
    8. 8. Activities After Workflow Implementation Integrated Reduce Administration Costs to Boost Overall ROI • Workflow processes are highly automated– Automated generating data and reports with minimal human Ethos intervention Workflow Management System • Provides quantifiable outsourcing capabilities to improve the efficiency and effectiveness of client operations Search/ Record Record Collect/ Record Start Completion Package Acquire/ Perform Core QA/Verify Completion Release/Close Organize of Work Work Material Claim Work Operation Operation of Work of Work Work Task Work Material (Reporting) for Next Step Task (Reporting) (Reporting)Cost Center to Profit Center• Freedom to focus on core business processes• Elimination of non-value tasks Publishing Activity• Automated program will facilitate Publishers ability to divert resources from cost center to profit center functions 8
    9. 9. Outputs to Keep In Mind Online FormatsEditorial Workflow Mobile Formats 9
    10. 10. Adoption ChallengesMost organizations havent yet embraced multi-platformpublishing…….1. Content is locked in legacy systems,2. Conversion costs are still very high.3. Publishing the bits of content that are appropriate for each platform are equally important.Best practices publishers can adopt include..1. Invest in content enrichment and authoring methodologies2. Stay away from acquiring resources for new platforms / technologies.3. Leverage SaaS and PaaS based platforms offered by specialists in content management 10
    11. 11. Future Content Readers g.co/ProjectGlass 11
    12. 12. SourceHOV Solution Custom / Legacy Indexing & Vendor 1 Vendor 2 Editorial Systems Abstracting Editorial Services Scanning / Workflow Aggregation etc. ETHOS Aquila Komodo Workflow/Vendor Management Editorial / QC Business System Workflow Rules Engine(Electronic feeds)3rd Party Content HMS EOS Scan- OCR Zoning XML Training and Learning Conversion Film / Paper Management Workflow Content Store Online Platforms Other Content Delivery Tools (ePub, etc) 12
    13. 13. Summary1. Multi-format publishing strategy and eBook outputs is a must for publishers to retain their audience and subscribers.2. Output Centric Production Environments are critical to success.3. Efficient, Collaborative and Parallel Publish Editorial Workflows are the need of the hour.4. Pressure on cost of production and faster time to market will drive change.5. Enterprise wide governance platforms will drive efficiencies. 13
    14. 14. Thank You for Your Time !Pick up our white paper on this topic in our stall Orgo online to the London Book Fair site. Contact: Shivaji Sengupta shivaji.sengupta@SourceHOV.com +1 248 837 7602 14
    15. 15. SourceHOV Competencies SourceHOV Operating Statistics  80 Strategically Located Operations Centers - Paper/Digital Ingestion - Automated Recognition  Domestic, Near-Shore and Offshore- Six Sigma Methodologies - High Speed, High Volume - Open, Extract, Sort, Capture- Structured Approach - IBML Technology Prep - Onshore and Offshore  Precisely Engineered Closed Loop- Process Analysis - On Site/Offsite Solutions Models Solutions - Daily Volume Reporting- Solution Development - Integration of Client Provided Data  Process Over 10M Transactions per Month  Digitize Over 100M Pages per Month  Transform Over 600M Characters per Month into Smart Data  Ingest over 100M Images per Month- SaaS Model - Integration with Client - Proven Project into Hosted Storage Environment - Hosted Workflow- Secure, Redundant Systems, Platforms and Management Applications  Image and Data Capture Quality Storage Workflows Methodology - Workflow/Transaction - Open APIs for Custom - Experienced PMs, IMs, SLA’s Exceed 99%- Worklfow, Integration, Processing in Client Collaboration Integration Executive Sponsors, Systems - Preconfigured Integration SSBBs with Third Party Vendors 15