STERLING INSTITUTE OF MANAGEMENT STUDIES
SUB: - International Marketing
TOPIC: - International Marketing Manager By 2019
SUBMITTED BY:- Shrund V. Kalse
ROLL NO : A- 30 (Marketing)
SUBMITTED TO :- Prof. Purshottam Patil.
International Marketing manager by 2019
1st: International Marketing as Specialization subject: MBA program will prepare me for a
marketing career in a world with fluctuating trade patterns, emerging frontier markets with
growing middle classes, and rapid evolution of social media tools that can reach millions of
This specialization will prepare for career opportunities such as:
Marketing Manager, Consumer Goods Company
Marketing Communications Manager, Financial Services Company
Product Marketing Specialist, Informational Technology Company
2nd: Finding entry level job in either agencies or companies in which the main focus is on the
international sale and distribution of the company’s brand, product or lines:
Marketing Sales Representative
Business Development Representative
Marketing Account Executive
3rd: Developing networks and relationship with all types of people:
a. Focus theme as narrowly as possible.
b. Create a content strategy.
c. Exploit the power of LinkedIn, blogs, Twitter, and other social media.
d. Seek opportunities to get your content published in trade publications.
f. Attend social events, such as annual chamber of commerce dinners, where I can meet
executives of companies and hand them business card.
4th: Stay current with the trends of international business and to recognize situations:
Inevitably, the BRICs' growing economic strength is leading to greater power to
influence world economic policy. Emerging economies gained a greater voice under a landmark
agreement that gave 6% of voting shares in the IMF to dynamic emerging countries such as
China. Under the agreement, China will become the IMF's third-biggest member.
5th certification: through trade associations like:
SMEI Professional Certification is available in Marketing Management, Sales Management and
Sales and is the only certification of its kind offered worldwide.
ORGANIZATION AND MANAGEMENT
Planning, Forecasting and Budgeting
Organizing the Sales Force
Motivation and Incentive Management
SALES AND MARKETING
Foundations of Marketing Strategy
Pricing and Trade Practices
Integrated Marketing Communications
6th: Join a Trade Association:
1. ALL-INDIA ASSOCIATION OF INDUSTRIES (AIAI)
106,Uttam House, P.D'Mello Road Carnac Bunder, Mumbai - 400 009
2. ASSOCIATED CHAMBERS OF COMMERCE & INDUSTRY OF INDIA (ASSOCHAM)
147B, Gautam Nagar, Gulmohar Enclave New Delhi-110 049
7th: Improving Skills: Learn foreign language, International market research, market
intelligence research, International product / consumer product research, Campaign
Management, MS Office.