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You do not get more than 3 minutes to make an investor interested in your business idea. And if you are a new entrepreneur it would be vary difficult to precisely articulate your idea in such a short time. Therefore, you need a framework that can help you in jotting down your idea and connecting the dot to make a story that logically appeals not only to the investor but also convinces you and your team that you have thought through the idea very well. This document uses a business model framework to help start-ups in describing their business idea.