Personalization tools are becoming way more important marketing tool than ever before, the companies are not shying away from allocating special budget to achieve the target, after all the prime motto of the E-Commerce is to provide an excellent shopping experience so that the customers keep coming for more.

1. IMPACT OF
PERSONALIZATION
TOOLS ON FASHION
ECOMMERCE
WEBSITES

2. INTRODUCTION
While launching an online store it is of utmost
importance to not only retain customer’s virtual
footfall but also increase it exponentially to be in
the game.
One such way to optimize maximum online traffic is
to use the correct personalization tools to enhance
customer experience.

3. Personalization Tools
 Personalization tools can be implemented at
various strata of the website, and there is no dearth
to it in fashion and lifestyle sector. Right from
offering free shipping to loyalty customers to the
kind of interface the websites have, directly lead to
consumer loyalty.
 It needs proper research to use the correct
personalization tool for a fashion and lifestyle
website.

4. % of customers preferring
personalized online shopping
 Ecommerce Outtakes 73% of customers
 Cleverbridge 65% of customers
 Monetate’s infographic 94%of customers
 Newsgistics 86% of customer

5. Basic Personalization
Tools:
 Rewarding a loyalty customer.
 Intriguing a potential bouncer by something
unexpected like a trivia, a quiz to take which would
offer some free coins etc
 For an overall appeal of the website to packaging
and shipping of products can play a crucial role.

6. Technological Tools:
 Facial recognition, live chat, virtual fitting rooms
need correct technology to be implemented.
 Product recommendation needs retrieving of past
search history to accordingly offer products.
 Adding live chat on to the e-commerce site,
wherein the support staff can instantly reach out to
the potential customer one on one.

7. Facial Recognition
 It will help give loyal consumers a personalized
shopping service and help in identifying loyal
customers for retail employees.
 The software will help in recognizing a face in the
database, an alert will be sent to the employees
and once alerted, the boutique employees will be
able to access the customer’s clothing sizes,
favourites and spending history.

9. Virtual Fitting Rooms
 Virtual fitting rooms ensures fewer returns of
products that saves up on logistics, resources and
time;
 It requires programs that operate within online
stores to improve their sizing recommendations to
3D body scanners that make custom tailoring that
much more precise.

11. Personal Stylist
 Few online portals have even offered their
customers consultations with stylist wherein the
customer sits with the style expert and gets
counselling from the expert on various styling
issues, few lucky ones also get an overall
makeover.

12. PERSONAL STYLIST

13. We at Diskover have adapted to these personalization
tool so as to provide an ultimate shopping experience
to our customers.
Have a look at
http://diskover.in/?utm_source=Guides.co&utm_mediu.
..for more details.
Also check out our Facebook page
facebook.com/?utm_source=diskover.in&utm_medium
=article&utm_campaign=Impact%20of%20Personaliza
tion