Magnetic Branding with Social MediaA Systematic Approach to Client Attraction<br />Tasha “TC” Cooper Coleman, Esq. | CEO o...
Building a Magnetic Brand with Social Media<br />Where are my clients?<br />     What are they saying about me?<br />     ...
Getting Started<br /> Define Business Objective(s)<br /> Develop Strategy<br /> Implement<br />Monitor Results<br />Measur...
*  Listen          *  Engage                      *  Influence<br />4<br />© 2010 UpwardAction | www.UpwardAction.com  | 1...
Listen *  Engage * Influence<br />P A P M<br />Strategy<br />People<br />Action<br />Places<br />Message<br />5<br />© 201...
LISTEN<br />6<br />© 2010 UpwardAction | www.UpwardAction.com  | 1 (800) 753-6576<br />
THREE THINGS TO KNOW<br />What is your target market complaining about?<br />What is your target market saying about your ...
FIVE WAYS TO LISTEN<br />Use Google Alerts<br />Use TweepBeep<br />Use Gist.com<br />Use Google Reader<br />Use http://sea...
ENGAGE<br />9<br />© 2010 UpwardAction | www.UpwardAction.com  | 1 (800) 753-6576<br />
Making the Connection<br />  Inform<br />  Educate<br />  Inspire<br />  Motivate<br />  Call to Action<br />10<br />© 201...
GIVE ** GIVE ** GETCREATE GREAT CONTENT & Strategically Distribute<br /> Share15 Tips Related to Your Industry during a tw...
THREE WAYS TO ENGAGE<br />Use Hootsuite to automate and post-date select updates.<br />Use Ping.fm to automate corporate a...
INFLUENCE<br />13<br />© 2010 UpwardAction | www.UpwardAction.com  | 1 (800) 753-6576<br />
5 Ways to Influence<br />  Share information on document share social networks (e.g, Slideshare.com, Box.net, ScribD.com)....
Manage Your Time<br />15<br />© 2010 UpwardAction | www.UpwardAction.com  | 1 (800) 753-6576<br />
Time Management<br />  Get clear about your goals.<br />Business Objectives<br />   Language<br />https://adwords.google.c...
Ready to harness the power of social marketing and experience explosive success in your business?<br />Our Online Business...
www.UpwardAction.com<br />© 2010 UpwardAction | www.UpwardAction.com  | 1 (800) 753-6576<br />18<br />
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Small Business Development.Ppt

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Small Business Development Strategies

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Small Business Development.Ppt

  1. 1. Magnetic Branding with Social MediaA Systematic Approach to Client Attraction<br />Tasha “TC” Cooper Coleman, Esq. | CEO of UpwardAction®<br />www.UpwardAction.com | 1 (800) 753-6576<br />
  2. 2. Building a Magnetic Brand with Social Media<br />Where are my clients?<br /> What are they saying about me?<br /> What do I want them to say?<br /> How do I bridge the gap?<br />2<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  3. 3. Getting Started<br /> Define Business Objective(s)<br /> Develop Strategy<br /> Implement<br />Monitor Results<br />Measure Success<br />Adjust As Needed<br />3<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  4. 4. * Listen * Engage * Influence<br />4<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  5. 5. Listen * Engage * Influence<br />P A P M<br />Strategy<br />People<br />Action<br />Places<br />Message<br />5<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  6. 6. LISTEN<br />6<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  7. 7. THREE THINGS TO KNOW<br />What is your target market complaining about?<br />What is your target market saying about your competitors?<br />What is your target market saying about you?<br />7<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  8. 8. FIVE WAYS TO LISTEN<br />Use Google Alerts<br />Use TweepBeep<br />Use Gist.com<br />Use Google Reader<br />Use http://search.twitter.com<br />8<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  9. 9. ENGAGE<br />9<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  10. 10. Making the Connection<br /> Inform<br /> Educate<br /> Inspire<br /> Motivate<br /> Call to Action<br />10<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  11. 11. GIVE ** GIVE ** GETCREATE GREAT CONTENT & Strategically Distribute<br /> Share15 Tips Related to Your Industry during a two week period (e.g., one per day).<br /> Share four events hosted by your colleagues or affiliate associations during a four week period (e.g., one per day).<br />Share four announcements related to your business during a four week period (e.g., one per day).<br />11<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  12. 12. THREE WAYS TO ENGAGE<br />Use Hootsuite to automate and post-date select updates.<br />Use Ping.fm to automate corporate announcements.<br />Monitor TweetBeepand Google Alerts daily.<br />Engage with others on social networks at least three times per week in 30 minute segments.<br />12<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  13. 13. INFLUENCE<br />13<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  14. 14. 5 Ways to Influence<br /> Share information on document share social networks (e.g, Slideshare.com, Box.net, ScribD.com). <br /> Share information in your electronic newsletter.<br /> Share information on Internet radio shows.<br /> Share information on video share sites.<br />Share information on photo-share sites.<br />14<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  15. 15. Manage Your Time<br />15<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  16. 16. Time Management<br /> Get clear about your goals.<br />Business Objectives<br /> Language<br />https://adwords.google.com/select/KeywordToolExternal<br /> Bring information to you.<br />http://ww.google.com/alerts<br />http://www.tweetbeep.com<br />http://www.google.com/reader<br /> Automate, strategically.<br />http://www.Hootsuite.com<br />http://www.Ping.fm<br />16<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  17. 17. Ready to harness the power of social marketing and experience explosive success in your business?<br />Our Online Business Marketing Blueprint will teach you exactly how to get started. <br />Your copy is waiting …<br />http://upwardaction.com/OnlineBusinessMarketingBlueprint<br />17<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />
  18. 18. www.UpwardAction.com<br />© 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576<br />18<br />

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