Smehta Bvlgaricom

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A joint Parsons - Columbia MBA project based off consulting for marketing areas for Bulgari's e-commerce market.

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Smehta Bvlgaricom

  1. 1. This presentation entails information regarding project Bvlgari, The Luxury Education foundation, Columbia Business School, and Parsons School of Design. My involvement dealt with design factors, marketing ideas, and industry - user research. The following presentation is for viewing purposes only. © 2008 shradha mehta !
  2. 2. Mikel Achotegui • Cristina Black Shradha Mehta • Francesc Minoves ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  3. 3. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  4. 4. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  5. 5. “Low-influence area” customers! “High influence area” customers! Short In the shop protocol! term! (attract)! The “Bulgari essentials“! E-commerce site package! The “Bulgari essentials“ tour! E-visit to the Long term! shop! (retain)! The B lounge! Bulgari cares! Follow up! Bulgari in the sky! ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  6. 6. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  7. 7. Target Cities! Relevant Museums! Upcoming Events! Charlotte, NC! Mint/North Carolina Museum of NA! Art! Dallas, TX! Dallas Museum of Art! 2008: Tutankhamun and the Golden Age of the Pharaohs ! Houston, TX! Museum of Fine Arts! Ongoing: Byzantine and Medieval Collection! Los Angeles, CA! J. Paul Getty Museum! 2007-2008: Medieval Treasures! Miami, FL! Bass Museum/Miami Art Museum! Ongoing: Treasures from Bass Museum of Art (Italian, Greek, and Roman Art)! San Diego, CA! San Diego Museum of Art! Ongoing: European Old Masters! San Francisco, CA! De Young/ SF MOMA! Current: Greek Bust from the British Museum Collection! Seattle, WA! Seattle Art Museum! 2008 – Roman Art from the Louvre! ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  8. 8. Dear Ketty,! We are proud to announce the opening of our new online store. Here you will be able to find XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX ! XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX ! Check the new Bulgari Accessories collection fall 2008! ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  9. 9. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  10. 10. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  11. 11. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  12. 12. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  13. 13. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  14. 14. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  15. 15. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  16. 16. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  17. 17. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  18. 18. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  19. 19. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  20. 20. The Thomas Crown Affair Pret -a -Porter Evita Minority Report ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  21. 21. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  22. 22. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  23. 23. Mikel Achotegui • Cristina Black Shradha Mehta • Francesc Minoves ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

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