Flipkart, The brand

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Flipkart, The brand

  1. 1. BY: Shraddha Samant Saloni Sawant 133 137
  2. 2. Over the years… 2007 2011 2012 • Over 10 million books. Now at your doorstep. • No Kidding. No worries. • Shopping ka naya address.
  3. 3. C O N S U M E R P R O B L E M S Are the products original? How do I pay? What about replacement ?? ??? Refund??? What if I don’t like it or if its damaged?
  4. 4. Positioning Strategy 2007-2011 •Creating Trust 2012-2013 •“THE” new address of shopping
  5. 5. The Positioning  Hinglish Language + Happening places =KOOLNESS • Trap them young • All three generations
  6. 6. What has actually worked for flipkart.com? • • • • • First Mover Advantage Service Supply chain; Logistics- Ekart Logistics Focus on depth instead of width of products Started off with books then moved to electronics, clothing (exclusive store for women)etc.

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