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KBS TV Producer koh
ASO(Analog Switch Off)            in south korea 31st   December, 2012 Once  31st December 2010,  But delay…
What benefit we get from             DTV Transition ? High    Resolution : 480p(SD), 720p, 1080i, Multi   channel Inter...
HD Contents  HD programs percentage in  KBS 2010        2011      20121TV      78.0%     85%      100%2TV      78.4%     8...
Multi Channel
Interactive Contents
But TV is a lean-back media
Now we want a Lean-     forward
What can change that?
It is Smart TV.   Smart   phone             Smart              TV    IPTV
Smart TVEvolution process of smart phone issimilar to that of future TV
Samsung Apps TV & Appstore
LG Smart TV & Netcast
Paradigm Shift     : from Web to Apps Full BrowsingApplication
TV Apps Store  VS
Smart TV Remote control
Smart TV UX(User eXperience)
Beyond Television   Smart means  New concept UXKey point of Smart TV    Is UX Design
Thank you            showpd@gmail.com
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Digital tv & smart tv

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Digital tv & smart tv

  1. 1. KBS TV Producer koh
  2. 2. ASO(Analog Switch Off) in south korea 31st December, 2012 Once 31st December 2010, But delay…
  3. 3. What benefit we get from DTV Transition ? High Resolution : 480p(SD), 720p, 1080i, Multi channel Interactive Contents
  4. 4. HD Contents HD programs percentage in KBS 2010 2011 20121TV 78.0% 85% 100%2TV 78.4% 85% 100%
  5. 5. Multi Channel
  6. 6. Interactive Contents
  7. 7. But TV is a lean-back media
  8. 8. Now we want a Lean- forward
  9. 9. What can change that?
  10. 10. It is Smart TV. Smart phone Smart TV IPTV
  11. 11. Smart TVEvolution process of smart phone issimilar to that of future TV
  12. 12. Samsung Apps TV & Appstore
  13. 13. LG Smart TV & Netcast
  14. 14. Paradigm Shift : from Web to Apps Full BrowsingApplication
  15. 15. TV Apps Store VS
  16. 16. Smart TV Remote control
  17. 17. Smart TV UX(User eXperience)
  18. 18. Beyond Television Smart means New concept UXKey point of Smart TV Is UX Design
  19. 19. Thank you showpd@gmail.com

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