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Pinning Your Way to Effective Social Media Marketing


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Shoutlet's David Favero's presentation on Pinterest marketing from Digital Summit Atlanta - May 15, 2013.

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Pinning Your Way to Effective Social Media Marketing

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  2. 2. 2What We DoShoutlet is the industry’s most comprehensive Enterprise Social Marketing Platformto publish, engage, and measure custom social marketing campaigns
  3. 3. 3Connect with Shoutlet
  4. 4. 4Pinning Your Way to Effective Social Media Why Pinterest? Harnessing the Power of PinterestPinterest Contest Case Study & RecommendationsItems to cover:
  5. 5. 5Why Pinterest?
  6. 6. 6Why Pinterest? | It InspiresSource: Bizrate Insights
  7. 7. 7Why Pinterest? | It DrivesSource:TechCrunch
  8. 8. 8Why Pinterest? | It ConvertsSource: Converto
  9. 9. 9How to Harness the Power of Pinterestimage credit: LondonCyclistImage is everything
  10. 10. 10How to Harness the Power of PinterestThink bigger than your product
  11. 11. 11How to Harness the Power of PinterestThink bigger than your productHow-Tos / Idea Boards
  12. 12. 12How to Harness the Power of PinterestBecome Pinnable
  13. 13. 13How to Harness the Power of Pinterest70% of Brand Engagement onPinterest Is User-GeneratedSource:
  14. 14. 14Norwegian Invites Fans to “Cruise Like A Norwegian”Engage & exciteGoals:•Gain Followers•Increase Awareness•Showcase Vacation Experience
  15. 15. 15Norwegian Invites Fans to “Cruise Like A Norwegian”650 “Qualified” board entries- 500 from Facebook- 150 from Twitter3x Pinterest Followers450,000+ Impressions80,000+ Reach2012 Norwegian Results
  16. 16. 16Planning Your Pinterest ContestSet your goalsKnow the rulesDetermine prize, howwinners are selectedFigure out the flow&formatContests have 1-5% entry ratewhile sweepstakes garner 25%(Pinfluencer)
  17. 17. 17Promoting Your Pinterest ContestsPromote, Promote, Promote (Get ideas from Contests on Pinterest)
  18. 18. 18Managing Your Pinterest ContestsDedicate a team memberto managementCreate a process for negativecomments/spamConsider a third-partymanagement tool
  19. 19. 19Measuring your Pinterest ContestWhat to Measure• Pins & re-pins• # of boards• New followers• Referral traffic toyour page• Conversions• Look at whichpromotions weresuccessful• Analyze qualitative data, too
  20. 20. 20A final thought(Jay Baer, Convince & Convert)
  21. 21. 21Connect with Shoutlet