Build Your Personal Brand


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Build Your Personal Brand

  1. 1. It’s a Brand You World: Build Your Personal Brand With Social Media Presented by Laura Short University Relations Specialist University of Wisconsin-Stout
  2. 2. Why personal branding? <ul><li>Builds a credible presence online </li></ul><ul><li>Makes you publicly viewable so clients can find you </li></ul><ul><li>Encourages you to learn, improve and build up your skills </li></ul>
  3. 3. Why social media? <ul><li>Social and professional networks are becoming widely used by all age groups </li></ul><ul><li>The viral nature of these networks makes it easy—and cost effective—to position yourself as a resource for others, possibly gaining you and your company more customers </li></ul>
  4. 4. Top recommendation: Become LinkedIn <ul><li>It’s resume-type information, so no embarrassing photos to worry about </li></ul><ul><li>Can be integrated with other social media uses </li></ul>
  5. 5. How to make the most out of LinkedIn <ul><li>Join groups </li></ul><ul><li>Participate in Q & A </li></ul><ul><li>Invite personal contacts </li></ul><ul><li>Write and request recommendations </li></ul><ul><li>Update your status bar with current work; keep up with others </li></ul><ul><li>Use LinkedIn applications </li></ul>
  6. 6. Put your best face forward with Facebook <ul><li>Join and participate in groups and pages based on your industry and interests </li></ul><ul><li>Monitor the status updates of your friends, groups and pages for business opportunities and examples </li></ul><ul><li>Stop there on your personal profile </li></ul>
  7. 7. Create a Facebook page to promote your brand <ul><li>Share tips related to your products </li></ul><ul><li>Share industry news </li></ul><ul><li>Announce promotions, especially discounts for Facebook fans only </li></ul><ul><li>Link your page to your LinkedIn profile & Twitter </li></ul><ul><li>Integrate other social media into your page through applications </li></ul>
  8. 8. Blog your work. Work your blog. <ul><li>Demonstrate your talents </li></ul><ul><li>Practice thought leadership by sharing your ideas regarding current trends and future directions of your industry </li></ul><ul><li>Share thoughts on popular books or articles from which you draw inspiration </li></ul><ul><li>Add a Share This button </li></ul><ul><li>Import into other social media </li></ul>
  9. 9. I tweet. Therefore I am. <ul><li>It’s not about what you’re eating; it’s about sharing resources </li></ul><ul><li>Find and follow people with similar interests </li></ul><ul><li>Find and follow people locally </li></ul><ul><li>Use to read industry news and gain free professional development </li></ul><ul><li>Contribute to the conversation </li></ul><ul><li>Import into other social media </li></ul>
  10. 10. Digg for gold <ul><li>Socially bookmark articles that you feel are important to your profession or industry </li></ul><ul><li>Establishes you as someone current on industry trends and best practices </li></ul><ul><li>Import into other social media </li></ul>
  11. 11. Star in your own YouTube video <ul><li>You do not need expensive video equipment </li></ul><ul><li>Make your mission visual </li></ul><ul><li>Have a friend or coworker videotape you as you demo a task (or a product) </li></ul><ul><li>Walk and talk your resume; demonstrate speaking skills as well as your knowledge and talents </li></ul><ul><li>Import into other social media </li></ul>
  12. 12. Share and share alike <ul><li>Upload Powerpoint presentations </li></ul><ul><li>Create an online portfolio </li></ul><ul><li>Tell your story </li></ul><ul><li>Import into other social media </li></ul>
  13. 13. Other social media tips <ul><li>Integrate your social media </li></ul><ul><li>Build upon other content already created </li></ul><ul><li>Choose the same user name across all media </li></ul><ul><li>Let your personality shine through; use a conversational tone in your messages </li></ul><ul><li>Be transparent </li></ul><ul><li>Make regular updates </li></ul>
  14. 14. Resources and featured links <ul><li>LinkedIn: </li></ul><ul><li>See the Extreme LinkedIn Profile Makeover at </li></ul><ul><li>Facebook: </li></ul><ul><li>Facebook custom name: </li></ul><ul><li>Wordpress (blogging software): </li></ul><ul><li>Blogger (blogging software): </li></ul><ul><li>Encourage others to share your blog entries: </li></ul><ul><li>Feed your blog to Twitter: </li></ul><ul><li>Allow e-mail subscriptions to your blog: </li></ul>
  15. 15. Resources and featured links <ul><li>Twitter: </li></ul><ul><li>Search for key words on Twitter: </li></ul><ul><li>Search for local Twitterers: </li></ul><ul><li>Digg (social bookmarking): </li></ul><ul><li>Delicious (social bookmarking): </li></ul><ul><li>YouTube: </li></ul><ul><li>Slideshare: </li></ul><ul><li>Monitor your name or company brand online: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  16. 16. Where to find me online <ul><li>Laura Short </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>My Menomonie </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>University of Wisconsin-Stout </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>