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• The Ford Pinto was invented in the late 1960‘s. "The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000."
• During design and production, however, crash tests revealed a serious defect in the gas tank. In crashes over 25 miles per hour, the gas tank always ruptured. To correct it would have required changing and strengthening the design.
• That is, if the car crashed going faster than 50km per hour (in Australia, that’s the speed limit in suburban areas, you were guarenteed (100% of the time) to have the tank rupture
• If you were travelling over 50 miles per hour (ie, on the motorway) and crashed, a manufacturing fault would see a pretty good chance of having all the doors jam shut while the gas tank ruptures
• Essentially, you would be trapped inside a burning car if you crashed on the motorway....any crash.
"Safety doesnt sell." Lido Anthony "Lee" Iacocca Ford engineer
• Ford argued that it was cheaper to not recall the product.