1. What
happened
lately
on
the
path
to
purchase
?
Best practices - Insights - Inspiration
lundi 2 avril 12

2. Agenda
Shoptimizer
Framework
(reminder)
Content
tackled
during
each
workshop
Workshops
in
practice
Contact
information
v.decoster@shoptimizer.be
lundi 2 avril 12

3. lundi 2 avril 12

4. What
happened
lately
on
the
path
to
purchase
:
Which
content
during
each
session
?
In-­‐store
observations
๏ Selection
of
a
impactful
in-­‐store
concepts
observed
on
the
shopJloor
& ๏ IdentiJication
of
do’s
&
don’ts
to
improve
in-­‐store
share
of
visibility
๏ Comments
of
some
very
good
...
very
poor
in-­‐store
execution
that
affects
efJiciency
of
in-­‐store
media/
In-­‐Store
Media
(incl.
packaging) In-­‐Store
Execution presentation
Shoppers,
consumers
and
channel
management
๏ Focus
on
recent
facts,
Jigures,
trends
and
insights
related
to
evolution
of
consumption
and
shopping
process
habits
& ๏ Translation
of
those
facts,
Jigures,
trends
and
insights
into
tactic
and/or
strategic
opportunities
within
brand
activation
operations
Shoppers
&
Consumers Channel
Management
Traf:ic,
Brand
&
Sales
activation
...
using
new
technologies
๏ Overview
of
recent
inspiring
trafJic,
brand
&
sales
activation
operations.
& ๏ Overview
of
recent
exploitation
of
new
media
and
technologies
in
activation
process
๏ Translation
of
those
business
cases
into
opportunities
for
TrafJic,
Brand
&
Sales
Activation New
Technologies
in
Activation
Process brands
active
in
Belgium
lundi 2 avril 12

5. What
happened
lately
on
the
path
to
purchase
:
In
practice
?
Where
?
Shoptimizer
workshops
take
place
@your
ofJice
&
When
• Planning
to
de-ine
according
to
your
In-­‐store
media
(incl.
packaging) In-­‐store
execution
brie-ing
• Duration
:
2
hours/sessions
Preparation &
• You
do
not
need
to
prepare
anything
Shoppers
&
consumers Channel
Management
but,
of
course,
do
not
hesitate
to
share
your
own
business
cases,
facts,
-igures
and
insights
during
each
session
&
TrafJic,
Brand
&
Sales
activation New
technologies
in
activation
process
v.decoster@shoptimizer.be
lundi 2 avril 12

6. Thanks
for
your
attention
Vincent De Coster
v.decoster@shoptimizer.be
+32 475 86 50 34
lundi 2 avril 12