Facebook fans are the social equivalent of email subscribers. However, while most companies know how to monetize their email subscribers, Fan monetization remains has remained elusive.
With the right strategy Facebook fans can be turned into your most valuable customers. Not only can they be loyal customers themselves, but they can also help you unlock the power of "network effect" and generate exponential word-of-mouth reach. This presentation discusses strategies to acquire, engage and monetize your fan base; shares best practices and shows some live examples and stats from ShopSocially's platform.