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Prolonged recessionary pressures have caused many shoppers to come up with creative coping mechanisms to stretch the family budget. Of those mechanisms, coupons, a staple in the brand marketers and retailers tool kit, have begun to make a significant resurgence. While the U.S. seems to be on the path to economic recovery, shoppers are likely to continue to employ many of the money-saving techniques they have developed, into the near-term. This issue of The Checkout delves into the world of the modern coupon user - who they are; how couponing fits into their lives; and more important, what brand marketers and retailers can do to meet their shoppers needs.
Featured in this issue:
Coupons: How savvy shoppers are finding value and making decisions.
Men utilize technology when seeking and using coupons while women go the traditional route.
The causality dilemma: Do shoppers decide what to buy first and then seek coupons or vice versa?
Shoppers rank the brands and retailers that have the best coupons. See who makes the list.