Hispanic Shoppers: How Trip Drivers and the Path to Purchase Have Evolved.
Over the past year and a half, we here at The Checkout have noticed many interesting trends among Hispanic shoppers. This special report delves into Hispanic shoppers and how trip drivers and their path to purchase have evolved.
For example, through our research we learned that price takes on a very different role for Hispanic shoppers when shopping for their family. For the Hispanic Shopper, June, September and November are the three points when their main shopping goals change in rank. These months coincide with major stocking-up events: summer vacation, back-to school and holiday shopping. During these three periods, they become more concerned with satisfying the needs and expectations of other family members and less concerned with expense.
For more on this seasonality trend and other Hispanic shopper insights, click here to download the The Checkout - Issue 5.10.