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The Meeting of Retail and Digital

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Integer's Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA's - BLUR last week in Chicago. Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing shopping experiences through the use of new digital technologies.

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The Meeting of Retail and Digital

  1. 1. The Mee&ng of Retail and Digital   Morgan McAlenney, SVP, Digitail®, Integer  Dan Flanegan, VP Strategy & Client  Services, Brand in Hand   Max Polisar, VP Sales, Total Immersion  (c) The Integer Group, 2010 
  2. 2. DEFINITION OF Any opportunity to move shoppers from PROMOTION consideration, through intent to purchase.
  3. 3. Any environment, physical or virtual, DEFINITION that has been constructed to process or OF RETAIL facilitate an exchange of items of value, in other words, a transaction.
  4. 4. DEFINITION Isn’t “digital” all of this (promotion and retail) OF DIGITAL delivered in zero’s and one’s?
  5. 5. ® www.shopperculture.com for more information
  6. 6. (c) The Integer Group, 2010 
  7. 7. (c) The Integer Group, 2010 
  8. 8. Shopping Aids In‐Store  Q: Thinking about your most recent shopping trip for groceries, which  of the following did you use in the store to help you shop?   100% 2x N = 10,089   Source: The Integer Group, The Checkout, February to December 2009   (c) The Integer Group, 2010 
  9. 9. Check out The Hub Magazine  (c) The Integer Group, 2010 
  10. 10. 1
  11. 11. (c) The Integer Group, 2010 
  12. 12. The Mee&ng of Retail and Digital   Morgan McAlenney – Integer    Dan Flanegan – Brand In Hand   Max Polisar – Total Immersion  (c) The Integer Group, 2010 

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