Shopit4me Review - How social media helps to boost your reputation and sales

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Shopit4me is one of the fastest growing e-commerce portals of India. The company has grown from a small online store that started its operations in August 2012 to become a leading online super store that offers a wide range of high quality products that are delivered to people all over India.

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Shopit4me Review - How social media helps to boost your reputation and sales

  1. 1. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Webinar agenda • Creating a strategy • Specific steps • Ideas for posting • Examples • Monitoring • ROI • Summary
  2. 2. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink About Me • Curt Moss, Senior Product Marketing Manager @ WebLink • 12 years at member- based orgs – Las Vegas Chamber of Commerce – Chapter of National Safety Council • 7 years @ WebLink – Faculty for W.A.C.E. – Present at association and chamber conferences linkedin.com/in/curtmoss linkedin.com/company/weblink-international #WebLink
  3. 3. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink About WebLink • SaaS Company (Software as a Service), Leading Software Provider to Chambers of Commerce and Business Associations • Established in 1996, 60 Employees, based in Indianapolis, IN • 94% Customer Retention Rate • Based in Indianapolis, Indiana • 94% Customer Retention Rate
  4. 4. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink About WebLink • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs • Partner in Your Success
  5. 5. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  6. 6. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink WebLink Websites • Responsive website design • Automatically adjusts for any screen • Fully integrated database & website
  7. 7. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink About WebLink • iPad app for mobile commerce • Integrated credit card reader • New member sales • Event registrations • Pay open invoices
  8. 8. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink WebLink Blog
  9. 9. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Our next webinar: October 31, 2:00 pm EDT 5 Mistakes That Haunt Associations When Using Their Membership Database weblinkinternational.com/haunt
  10. 10. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Do you have a social media strategy and content calendar? We don’t use social media 9% We have a strategy but don’t always follow through 17% We utilize social media but don’t have a strategy 59% We have a strategy and a content calendar 15%
  11. 11. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Do you store your members’ social media pages and profiles in your membership management software? Unsure 26% We don’t have that feature in our system 49% We have social media profile data stored for a FEW members. 16% We have social media profile data stored for MOST members. 9%
  12. 12. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Which social media network have you found to be most effective in connecting with members? Facebook 49% LinkedIn 12% Twitter 9% I'm not sure/other 30%
  13. 13. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Have you acquired a new member via your use of social media? I’m not sure how we could tell 50% No 25% Yes 25%
  14. 14. Strategy
  15. 15. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink What makes up a strategy?
  16. 16. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Goal
  17. 17. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Plan
  18. 18. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Action
  19. 19. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Measurement
  20. 20. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Evaluation & Analysis
  21. 21. Social Media = Communications Tool
  22. 22. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink What is your strategy for... • Newsletter • Events • Email • Website • Blog • Mailers
  23. 23. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Relevant & Useful Information... • Business issues • Government advocacy efforts • Organizational programs • Benefits • Events • Educational or community topics
  24. 24. Use Social Media for the same things! (and more)
  25. 25. Social Media is about...
  26. 26. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  27. 27. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Goal
  28. 28. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink What are your social media goals? Can you answer in 15 words or fewer?
  29. 29. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  30. 30. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  31. 31. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Social Media Goals • Gain new members • Improve retention • Increase event attendance • Exposure for members • Connect businesses • Extend reach • Expand influence • What else?
  32. 32. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Plan
  33. 33. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  34. 34. Let’s give them something to TALK about
  35. 35. How often does your email marketing message get forwarded to a subscriber’s entire address book?
  36. 36. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Add share buttons from Facebook, Twitter, LinkedIn
  37. 37. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Who do they believe? • Consumers trust recommendations from friends and colleagues over advertising • The “social graph” is becoming more important to companies’ marketing efforts
  38. 38. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Action
  39. 39. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Listen, then talk
  40. 40. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Respond
  41. 41. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Tell, Don’t Sell
  42. 42. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Just Be You
  43. 43. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Give Stuff Away
  44. 44. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Admit Your Mistakes
  45. 45. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Be Grateful
  46. 46. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Provide Support
  47. 47. Get them to tell THEIR story (through YOU)
  48. 48. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink What can you post? • “How I got the business” • Write blog posts for you • How issues affect them, both positive and negative (with organizational spin) • Tag them • Mention them • Promote them • Encourage others to reply, respond, retweet
  49. 49. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink ASK them to post after/about... • Joining • Events • Awards • Certifications • Ribbon cuttings • Major business issues • Community topics • Tie to your organization whenever possible
  50. 50. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Ask for referrals • “Do you know any businesses that should join our organization?” • Track in your membership management software • Reward them if the business joins • Thank them via social media
  51. 51. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Catch them promoting you… • Other businesses, especially members! • Ask them to mention your organization, events and programs • Reward them?
  52. 52. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  53. 53. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  54. 54. Yes, your members WANT to know what you’re doing for them and the business community you serve!
  55. 55. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink What you’re doing... • Business issues • Government advocacy efforts • Member programs • Discounts & affinity programs • Events • Community & business topics • Leading • (fun)
  56. 56. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Engaging your tweeps • Reply to them • Retweet them • Ask questions • Post useful information • Include links! • Include photos!
  57. 57. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Things to avoid • Posting same things everyday • Not following back (for local tweeps) • Not replying (one way communications) • Inappropriate posts
  58. 58. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Make your content “sharable” • Social sharing widgets • Like button • Tweet this button • Add This • Share This • Wibiya or other social tool bars
  59. 59. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Social Media Profiles Add links in your signature Staff page on website Footer of email newsletters
  60. 60. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Examples
  61. 61. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  62. 62. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  63. 63. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  64. 64. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  65. 65. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  66. 66. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  67. 67. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLinkTwitter tools for local organizations © WebLink International
  68. 68. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLinkTwitter tools for local organizations © WebLink International
  69. 69. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  70. 70. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Mix online & offline • Send notes for items you see online • Bring up online interactions when face to face • Post about IRL interactions • Share tweets and posts in print, on your website
  71. 71. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink “Use” your members • Who has a big following on Facebook or Twitter? • Find ways to engage them to talk about you • Their fans work for businesses, too! • Reach the next level
  72. 72. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  73. 73. Bonus Facebook Tips
  74. 74. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  75. 75. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Friend-vertise • You can target ads against just the friends of people who have "liked" your brand on Facebook • When those people see your ad, they will see listed the names of their friends who like your brand, too.
  76. 76. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Bonus Tip – For your members Add members’ social media links on their listing on your website. Connect them with potential customers.
  77. 77. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Use your AMS to store members’ profile data
  78. 78. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink 90% of consumers would most likely recommend a brand name to other people after interacting with the brand on social media. Internet Advertising Bureau Study, July 2013
  79. 79. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Measurement
  80. 80. Marketing without metrics isn’t marketing.
  81. 81. It’s guessing.
  82. 82. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Word of Mouth • Powerful • Free • Can’t control • Potentially scary • What are they saying?
  83. 83. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Can you measure it?
  84. 84. How likely is it that you would recommend our organization to a friend or colleague? Scale of 0-10 The Ultimate Question
  85. 85. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Why 0-10? • 1-5 yields “3s” • With 1-10 some people will reverse good/bad
  86. 86. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink How likely is it that you would recommend our organization to a friend or colleague? 10 9 8 7 6 5 4 3 2 1 0 Extremely likely Not likely at all Promoter Passive Detractor
  87. 87. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Net Promoter Score Promoters Net Promoter Score Detractors- =
  88. 88. The results may be humbling.
  89. 89. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink New member sales
  90. 90. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Member retention
  91. 91. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  92. 92. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Evaluation & Analysis
  93. 93. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Tracking • Custom fields in membership management system • Lead source code • Excel or Google docs spreadsheet • Twitter lists – members, prospects • MUST link online action to offline action somehow
  94. 94. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Social Media Monitoring EZ • Twitter Search • Google Alerts • Facebook Page stats • LinkedIn Page stats • Social monitoring tools
  95. 95. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink search.twitter.com
  96. 96. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Google Alerts
  97. 97. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Management, listening & influencer tools • Hootsuite • TweetDeck • Buffer • Radian 6/Salesforce • trackur • Klout • Google “social media monitoring software”
  98. 98. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  99. 99. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Mention
  100. 100. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink ManageFlitter
  101. 101. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Demographics Pro
  102. 102. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Twazzup
  103. 103. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Facebook Insights
  104. 104. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  105. 105. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  106. 106. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink LinkedIn Insight & Analytics
  107. 107. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink LinkedIn - View Your Followers
  108. 108. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Website Traffic
  109. 109. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink
  110. 110. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink ROI Simplified • What did you want? (GOAL) • What did you get? (RETURN) • How much did it cost? (INVESTMENT) • What are your social media goals? • Do they involve $$?
  111. 111. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Keeping Track – Old School • Log time spent • Budget time • Track leads, sales, etc., in CRM software • Divide sales (goals) by time and $$
  112. 112. “Tools can make this simpler, but ultimately, it’s down to you and your friend Mr. Grey Matter to distill data into insights, and insights into actionable recommendations.” - Kat French, on Social Media Explorer
  113. 113. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink WebLink Recap: An Integrated Solution • ONE web-based centralized database • Prospects, members, non-members and all reps in same system • Financials, events, email, committees, website, reporting Central DB Financial System Website Email Marketing Members Events Prospects
  114. 114. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Association & Chamber Websites • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue • Responsive website design
  115. 115. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink iPad App for Mobile Commerce • Sell memberships • Event registrations • Integrated credit card reader
  116. 116. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Our next webinar: October 31, 2:00 pm EDT 5 Mistakes That Haunt Associations When Using Their Membership Database weblinkinternational.com/haunt
  117. 117. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink 3 Questions
  118. 118. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink Webinar Recap • We will email copy of presentation to attendees • Link to video recording of webinar • Please let us know if you have any questions
  119. 119. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink The Purple Cow
  120. 120. Social Media Strategy to Increase Member Sales & Retention © WebLink International#WebLink “Turn strangers into friends. Turn friends into customers. Turn customers into salespeople.” - Seth Godin
  121. 121. WebLink International 3905 W. Vincennes Road, Suite 210 Indianapolis, IN 46268 P 317-872-3909 | 1-877-231-4970 | F 317-872-3929 weblinkinternational.com | weblinkblog.com Curt Moss Senior Product Marketing Manager curt.moss@weblinkinternational.com

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