Empire is a British film magazine published monthly by Bauer Consumer Media. Their first
issue was in July 1989. They are aimed at a mainstream audience and they are the biggest
selling film magazine in the UK. They are also published in the USA, Australia, Turkey, Russia
and Portugal. They wouldn’t tend to go for horror genre films as their front cover as this
doesn’t appeal to their mainstream audience however they would put films like Wolverine
as the front cover because this will appeal to a mass audience.
Putting the main character
of wolverine on the front
cover of the magazine,
making him look
intimidating with the
weaponry that he’s
holding and the look in his
eye. He embodies
everything that action film
is meant to have in terms
of the fact that he is
strong and fierce.
of similar films
on the side of
This magazine cover
clearly appeals to
teenage boys that are
interested in action
The colours of gold are
used for the fonts on
the magazine cover.
Gold is a really prestige
colour so therefore
makes the importance
of the magazine stand
Total Film is a UK-based film magazine which is published 13 times a year by Future
Publishing. It was first launched in 1997 offering various information that a magazine
would offer such as cinema, DVD and Blu-ray news, reviews and features. Totalfilm also
have a very strong online presence with their website and forum, as well as pages on
Facebook, Twitter and Tumblr. There is also a Total Film iPhone app. They have a
mainstream audience as well.
White and Yellow
font being used,
as they are bright
Advertising films that
are similar to the
target audience of the
main film on the front
Very colourful and high
contrast imagery in
comparison to the
Empire magazine cover.
It’s clearly family
Film Maker (magazine of independent
Filmmaker is a quarterly publication magazine covering issues relating to independent film.
This magazine was founded in 1992 by Karol Martesko-Fenster, Scott Macaulay and Holly
Willis. With more than 60,0000 people reading this magazine, it includes a range of things
for them such as interviews, case studies, financing , distribution information and many
more. The magazine is strictly only sold in the US however before 2009, it used to be on sale
in the UK as well.
STUDIO is the UK’s first film magazine for women. Their target audience is strictly aimed at
the female market however many people will still read this magazine anyway. This magazine
focuses on successful women in the film industry and all the films they will be in and also
things about these women as well. This magazine is packed with witty editorial and
Hollywood news, plus all the latest movie reviews. Being aimed at women and
entertainment enthusiasts is a good thing for STUDIO magazine because this means that
they will receive a lot of purchases on their magazine.
Target audience for this magazine is mainly aimed at females.
I chose both these magazine covers because they represent different things but still both
appeal to women. On the left there is a picture of Anne Hathaway who is a very famous female
actress. She is dressed in a provocative yet classy way which is what most women would want
to aim to look like.
On the right magazine cover, there is a picture of Leonardo Di Caprio due to the fact that he
has the starring role in the film The Great Gatsby.
STUDIO put full pictures of people that they know will be appealing to their female target
audience because they’re more tempted to pick up the magazine and read it.
SFX film magazine
SFX is a British magazine covering the topics of science fiction and fantasy. Their first
issue was in 1995. Due to its specification in genre, of science fiction, fantasy and
horror, this magazine is aimed at a specific demographic of people. SFX magazine is
published every four weeks by Future plc.
being a world
and having this
on the top of the
appeal to their
Using witty puns
will appeal to
similar films in