Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Really Using Your Device Capabilities

1,388 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Really Using Your Device Capabilities

  1. 1. Really Using YourDevice CapabilitiesOne way desktop web thinkingdoesn’t apply to mobile@shoobe01 #modevux 1
  2. 2. 2
  3. 3. That’s better 3
  4. 4. Just add a button 4
  5. 5. How does this happen? 55
  6. 6. How to avoid it Design for Every Screen: • Gather information • Design for users, tasks, and goals • Don’t make assumptions about any one technology, interface or platform • Create a blueprint of the whole service… then branch out • Design to target (end goal) experiences 6
  7. 7. <p>These are our mobile numbers. We reall <table Everyone can play <tr> <td width="50%"><span class="tel"><h3 clas <p class="value"> <a href="tel:1-816-210-0455">816 210 0455<width="50%"><span class="tel"><h3 cla <p class="value"> <a href="tel:1-816-210-0468">816 210 046 </tr> </table> <h2 class="zero">Visit us</h2> <p>We like visitors, and presents. Come by or7ma
  8. 8. With a lot of services <a href="sms:1862100455?body=Check out what.. <a href="mailto:steven@4ourth.com">Email Me</a <a href="http://maps.google.com/maps?hl=en&q=5 8
  9. 9. It’s okay to use theseOn mobile devices. But still not desktops. 9
  10. 10. If they leave…. 10
  11. 11. …they will come back Users: • Look at the handset 150 times a day • Switch tasks 27 times an hour • Switch gaze every few seconds 11
  12. 12. Mobile is the web experienceNo desktop web for:• 25% in the U.S.• 59% in India• 70% in EgyptThere are 1.8 billion mobile web users. 5 billion people use SMS. 12
  13. 13. What about your project?Analyze. Think about context and value.Embed truly integrated tools.Don’t launch them if that plan doesn’t work out. 13
  14. 14. Steven Hoobersteven@4ourth.com+1 816 210 0455@shoobe01shoobe01 on:www.4ourth.com 14

×