For the people: on the utility of mobile widgets to people outside this room

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Presentation on designing mobile widgets for usability and usefulness to the end user. Delivered at Mobile Widget Camp Austin on 7 September 2008

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  • © 2008, Little Springs Design
  • For the people: on the utility of mobile widgets to people outside this room

    1. 1. For the people <ul><li>On the utility of widgets </li></ul><ul><li>to people outside this room </li></ul>MobileWidgetCamp Austin, Texas 7 September 2008
    2. 2. Without users, you are poor <ul><li>User experience is your brand </li></ul>Ask anyone trying to go up against Apple in the MP3 player market
    3. 3. Dead icons must die <ul><li>I am not at Apple headquarters </li></ul>It’s not 10:15 I do have 1 voicemail and 5 emails So... Can I trust the weather? Can I even trust the message counts? a a a
    4. 4. The carry principle <ul><li>New technologies demand time for themselves. </li></ul><ul><li>Ubiquitous devices have to conform to users’ lives. </li></ul>
    5. 5. Demanding apps drive churn <ul><li>Launching </li></ul>Scroll to the right item Summary weather Found and read the forecast! Weather as icon Pick up the phone Pick up the phone “ Hmm... those clouds look bad.” 17 miles 20 minutes
    6. 6. Portlets and progressive disclosure Shallow, broad content... ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994
    7. 7. Progressive disclosure & glanceability Shallow, broad content... ...becomes deeper & narrower
    8. 8. Why bother? <ul><li>Put contextual, relevant, individualized data on the idle screen, and customers will notice. </li></ul><ul><li>Automation and context can be the next global revolution. </li></ul>Since you are on the way home... ...you might want to see the weather. a a
    9. 9. <ul><li>22-24 September </li></ul><ul><li>Lawrence, Kansas </li></ul><ul><li>Top mobile designers, researchers, developers </li></ul>design4mobile.mobi
    10. 10. <ul><li>P.O. Box 44-2302 </li></ul><ul><li>Lawrence, KS 66044 </li></ul><ul><li>785 838 3003 </li></ul><ul><li>littlespringsdesign.com </li></ul>

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