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Entrepreneurial User Experience: Improving your products on a shoestring

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Presented 6 & 8 January, 2013 at Kauffman Labs, Kansas City, Missouri

Many big, successful companies hire User Experience experts to help analyze and design the system from the user's point of view, and assure their users can use their digital products. But assuming you can't hire one of those yet, Steven Hoober will teach you a little about how to embed the principles of UX into everything you do, every day, and how to improve tasks you are already doing to better guarantee the right outcomes.

There will be a focus on mobile and multi-channel experiences, but the principles willapply to any digital platform. Whether you are trying to just improve the website for your product, or create an all-new, all-digital experience, come — and bring your whole team — to put these principles into practice.

Jan 6th, 6pm-8pm
What is UX, why it's not just colors and fonts, and why designing for experience matters.
Understanding your audience, their goals, and yours.
Ecosystem design. A website is not a digital strategy: finding what your experience strategy is.

Jan 8th, 6pm-8pm
Formalizing baseline analysis with heuristic evaluations.
Tactics for discount usability testing in a multi-device world.

What you should bring:
Paper Ticket for the class
Something to work on. I will provide you with a fake project for the exercises, but if you are willing to let others see your idea, or some subset or faked version of it, then go ahead.
Your whole team. We will mix and match and you can meet new people, but bring everyone in your company or department if they have the time. If you want, your actual team can be a workshop team so you get used to the tactics being taught.

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Entrepreneurial User Experience: Improving your products on a shoestring

  1. 1. Kauffman Labs Coding Workshop UX Design @shoobe01 1
  2. 2. Entrepreneurial User Experience Improving your products on a shoestring. @shoobe01 2
  3. 3. UX = User Experience 3
  4. 4. 4
  5. 5. Make good toaster ovens, not more features. 5
  6. 6. UX is not just UI. 6
  7. 7. Define, then design. 7
  8. 8. First, find out: • What is your audience? • What are their goals? • What are they using now to solve this need? • What goals does your organization have? 8
  9. 9. Nothing. 9
  10. 10. Don’t design for yourself. 10
  11. 11. Defining your audience: • • • • It is never “everyone.” Be specific. Avoid demographics. Tasks, goals, behaviors. 11
  12. 12. Defining your audience… 12
  13. 13. User centered design. 13
  14. 14. KJ (Post-It®) Process: • • • • • • Determine focus questions Get in a room Answer questions Put up answers Group answers, label groups Vote on most important groups 14
  15. 15. Focus Questions: • • • • What is the product? What is it’s one main purpose? What one problem does it solve? Who will use the product? 15
  16. 16. Learn what you know. 16
  17. 17. KJ (Post-It®) Exercise: • • • • • “What one problem does it solve?” Put up answers Group answers (draw a circle) Label groups (write the label) Pick the top three groups 17
  18. 18. An app is not a mobile strategy. 18
  19. 19. “I'm as interested in "channels" as a thing when designing ecosystems as I am in pages when reading a book.” – Andrea Resmini @resmini 19
  20. 20. “Sadly, no decision about architecture is a decision, one that will determine your success or failure as a company.” – Michael Sharkey, Bislr @michaelsharkey 20
  21. 21. ® Post It notes. 21
  22. 22. Don’t build a website (or app): • • • • Where are the users? How are they distracted? How else can they get the task done? Will users automatically come back, or do you have to re-engage them? 22
  23. 23. What channel are you missing? 23
  24. 24. Solve these problems. 24
  25. 25. Which channel? • • • • Where are the users? How are they distracted? How else can they get the task done? Will users automatically come back, or do you have to re-engage them? 25
  26. 26. Philosophy, Not Process 26
  27. 27. Ask for help. 27
  28. 28. Homework… 28
  29. 29. Contact me for consulting, design, to follow up on this deck, or just to talk: Steven Hoober steven@4ourth.com +1 816 210 045 @shoobe01 shoobe01 on: www.4ourth.com 29
  30. 30. Entrepreneurial User Experience Improving your products on a shoestring. @shoobe01 30
  31. 31. Who’s new? 31
  32. 32. Confused by Monday? 32
  33. 33. “…inequality is where the opportunities/challenges for design really are.” – Andrea Resmini @resmini 33
  34. 34. Embrace failure and complexity. 34
  35. 35. 35
  36. 36. There is no happy path. 36
  37. 37. 37
  38. 38. Information snacking & re-engagement. 38
  39. 39. User centered execution 39
  40. 40. Cleaning your room. 40
  41. 41. Look over your shoulder. 41
  42. 42. Heuristic evaluations. 42
  43. 43. Set constraints. 43
  44. 44. Know your audience. 44
  45. 45. Know what the audience uses. 45
  46. 46. Know how your audience works. 46
  47. 47. Don’t forget the browser. 47
  48. 48. Think about the ecosystem. 48
  49. 49. Don’t get lost. 49
  50. 50. Thing 50
  51. 51. Thing 51
  52. 52. Validate your work. 52
  53. 53. Mobile-friendly analytics. 53
  54. 54. Context is more important than working code. 54
  55. 55. Find your audience. 55
  56. 56. One on one. 56
  57. 57. Ask them, don’t tell them. 57
  58. 58. Your memory is terrible. 58
  59. 59. 59
  60. 60. 60
  61. 61. Make good decisions. 61
  62. 62. Don’t trust users. 62
  63. 63. 63
  64. 64. Philosophy, Not Process 64
  65. 65. Ask for help. 65
  66. 66. Contact me for consulting, design, to follow up on this deck, or just to talk: Steven Hoober steven@4ourth.com +1 816 210 045 @shoobe01 shoobe01 on: www.4ourth.com 66
  67. 67. 67
  68. 68. 68
  69. 69. 69
  70. 70. 70
  71. 71. 71
  72. 72. 72
  73. 73. Contact me for consulting, design, to follow up on this deck, or just to talk: Steven Hoober steven@4ourth.com +1 816 210 045 @shoobe01 shoobe01 on: www.4ourth.com 73

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