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Home business sense


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Home business sense

  1. 1. Home Business Sense
  2. 2. Preface / IntroductionIt is every online marketers dream to run their own business from home. I used to lay awake at nightthinking abot what I could do to start my own online business and work from home. Now I dreamof all the cash I am making while I sleep. I owe it all to my online business that I started back in2001.Back in 2001 I joined a group of like minded individuals who wanted the American Dream. Theytoo wanted to make a full-time income from home. The company they started way back in 1994 isWorldProfit. I signed up with them back in 2001 and immediately started making a decent income. Ifollowed their training and soon was able to quit my job.There is no freedom like working from home. I work when I want to and I play when I want to. Forme playing consist of riding my Harley Davidson around town. It wasnt always like this, I had towork many hours a day to get where I am today. There are still some days I get up at 6:30 am andget online and work all day long, sometimes till 12:00 am or later.I put together this book to help get you started running your own business from home. You can dothis part-time until you build up your business and achieve the desired income level that iscomfortable for you to be able to quit your job and do this full-time like I am.Read thorugh my book, take notes, and when your ready to start go to and fill out the form in the center of the page. This will get you somefree traffic for your business and send you to our Live Business Center where you can chat with areal person who has a special offer for you to get started.Good Luck,Shon Jimenez MCECMaster Certified eBusiness Consultant
  3. 3. Table of Contents1. Internet Maketing Rules To Follow2. Internet Marketing Online-Easier Start Up3. How To Pick a Legitimate Home Business Opportunity4. Begin To Scratch The Surface Of Internet Marketing With These Excellent Suggestions5. Expect Success With These E-Mail Marketing Tips6. Grow Your Knowledge About Internet Marketing And Grow Your Business7. Internet Marketing Tips To Bring You To The Next Level8. Marketing Online Success9. Use These Tips For A Dynamic Internet Marketing Campaign10. Review: LIVE Home Business Bootcamp Training with George Kosch, Feb 22, 2013. Presentedby the online Home Business Experts at Worldprofit11. Are You Losing Ground In Internet Marketing Make It Up With These Tips12. Be A Better Business With Better Internet Marketing13. Bring In Some New Customers With These Internet Marketing Tips14. Build Your Brand With Internet Marketing Know How15. Business Need A Boost Put These Ideas To Work16. Earning With Your Computer Is Possible Heres How17. Expert Ideas In Internet Marketing You Can Use Now18. Generate The Right Internet Marketing Strategy Using These Suggestions19. How To Get People To Notice You Online20. Important Things That You Need To Know When Marketing Products Online21. Internet Marketing Made Easy - Follow These Rules22. Internet Marketing Tips To Make Your Business Successful Online23. Keep Your Internet Marketing Simple For Successful Campaigns24. Learn How To Get Good At Internet Marketing25. Learn How To Get The Most Benefits From Internet Marketing26. Marketing Your Business Online What You Need To Know27. Need Some Internet Marketing Advice Read This Article28. Practice Effective Internet Marketing When You Follow These Methods29. Simple Tricks On How To Make Money In Internet Marketing30. Simple Ways Internet Marketing Can Work For You31. Straightforward Tips And Suggestions For Competitive Marketing Online32. Tap Into The Hidden Potential Of Internet Marketing33. Tips For Anyone In The Internet Marketing Field34. Just one word can make you filthy rich in business. But youre not using it and your dismal salesare the result.. Whats more, its your own fault.35. 10 Legitimate Revenue Sources are a Click away36. Need Traffic? Heres 12 Ways to Get it now!
  4. 4. Internet Maketing Rules To FollowWith the internet becoming more mainstay and replacing more traditional forms of media, it shouldcome as no surprise why so many people are trying to start online businesses. Having an onlinebusiness allows you to be your own boss, work from home, set your own hours, and it can be set upfor very little money. But to ensure you can get the most out of your online business, there are a fewsimple Internet Maketing Rules that you should follow.1: Be focused. There are all types of ways to make money online and it can be easy to getsidetracked as you try to be a jack of all trades. It is important to decide what, exactly, you are goingto do and then stick with it. This applies to all aspects of your business. Changing when somethingdoes not work is one thing, but people often tend to hop from one thing to the next. They do notstick with it long enough for it to work, and you can not afford to do this.2: Market yourself. One aspects of owning an online business that many people overlook is whatexactly you are selling. In a lot of cases, it is you yourself that you need to market. Whether you areoffering your personal services, or simply to make people more inclined to buy from you. Do not beafraid to reveal some information about yourself and show that you are a human being as well.3: Work offline. Continuing off that, one of the Internet Maketing Rules you should follow throughwith is working offline as well as on. While marketing your business online is important, you cannot neglect the real world. Put business cards around town, spread your business via word of mouth.Also give your clients ways to contact you outside of the internet, such as by phone. The moreexposure you get the better your chances of success.4: Focus on your own specialty. We are all good at certain things, and if you find that you have aknack for something, stick to it and make it one of your strong points. Whether you are highlyknowledgeable about a certain product, or are a good speaker. Highlight these aspects and use themto your advantage so that you can more easily make sales.5: Be patient. One of the most important Internet Maketing Rules is to simply be patient. People gointo the internet expecting it to be some miraculous wonderland of easy riches. While it has itsadvantages, it is still a business and it will still require a lot of time and effort to get going. No matterwhat you do, you will not see a lot of money overnight. Do not let yourself get discouraged and giveup, as happens to so many people.These five rules can help you get on the road to success. There are many other tips and tricks outthere to further help you refine your business, but these five will give you a good foundation. Copyright Shon Jimenez - 2013 4 of 65Home Business Sense
  5. 5. Internet Marketing Online-Easier Start UpWorking online has become more and more popular as people are starting to realize you can make alot of money owning your own online business. It is far easier and cheaper to start up than aconventional brick and mortar store and can yield a lot more profit. However, while it is true that it isfairly easy to get into internet marketing online, many people fail and give up.To help you out and keep you from stumbling over hurdles and giving up are some very simplesteps to getting your business off the ground. These steps will give you an idea of where to go so thatyou are not just blindly stumbling around.1: Pick a niche. This is where you first need to start when looking to get into the world of theinternet. You need to find out what exactly you want to sell. Health, money, self help, these areniches. What you want to do is find a niche that is popular, but does not have a lot of competition.2: Choose a business name. Once you find your niche and are ready to get into internet marketingonline you need to figure out what you are going to call yourself. You want your name to be relatedto your niche and product, but also something simple and easy to remember.3: Look into domain names and hosting. A domain name is what you see when you go to a website.For example, is a domain name. When choosing a domain name you want one thatreflects your niche and also contains keywords related to your niche, that way when someone does asearch your domain name comes up first.Hosting is when all the files related to your website are stored somewhere, such as a server orcomputer. This is not feasible to do from your home computer so you need to look into purchasing ahosting account from a company, this will ensure your website is always online and easilyaccessible.4: Build your website. This can be a little tricky and is usually where most people fail. There arecertain criteria a website must meet in order to show up properly on search engines. Things like SEOand backlinking are important to get your website ranked highly. This can be quite time consumingand cumbersome to learn so if you have the money to spare there are a lot of services out therewilling to do this for you.5: Promote your business. An internet marketing online company is no different than any otherbusiness, you need to market it and make sure people know it exists. You will have to put uniqueand new content on it regularly and make sure it is working as intended. It is not some fire and forgetsort of affair.These steps should provide you with the building blocks necessary to succeed online. For moredetailed information on each step there are a variety of blogs and training programs that can tell youexactly what you need to do. Copyright Shon Jimenez - 2013 5 of 65Home Business Sense
  6. 6. How To Pick a Legitimate Home Business OpportunityYouve seen the emails, the offers, the promises and the claims. Everyone it seems has a way to helpyou make money online.But how do you know who you can trust? How do you know what system works? How do youprotect yourself?The fact is that you CAN earn money online from legitimate sources, heres what to look for whenpicking an online business opportunity.Products or Services with actual valueMany companies including large companies like Amazon and ClickBank offer what is known as anAffiliate marketing program, or sometimes called a Reseller program. This allows you to promote acompanys products or services and earn a commission when a sale is made through your websitelink. The key in knowing what is legitimate is to be sure you are actually promoting a real product,or a digital product, or an actually service. Beware of selling anything that seems without substance,and has no real market value. An example of something suspect would be getting paid to recruitpeople into a program who have not paid any money to do so. All business online and off workswhen there is an exchange of money for a product or service. Pyramid schemes exist online and offand are an example of focus on recruitment into a program rather then the sale of an actual product.In the case of a pyramid scheme, and example is someone paying to join a program but receives noproduct or service of REAL value in return. In short, make sure that you are actually sellingsomething of value.Customer Service and SupportLegitimate companies that sell actual products and services will support or service what they sell. Inother words, good companies will have a Customer Support Department, or a Service Department orTechnical Support division to assist customers who have either bought a product or intend to do so.Reputable companies offer this support in any number of ways, online chat, support forums, Twitter,Facebook, telephone support, or online support.Time in businessLegitimate business opportunities most trustworthy are often those that have stood the test of time.On the web it is very easy to set up a company, sell questionable products and services, thendisappear into the night when the business practices come into question. When picking an onlinebusiness opportunity select a company that has been around for at least a few years. Companies thatcontinue to exist are usually those that demonstrate an interest in keeping their customers happy, areaccountable, and adhere to policy and legislation that permits them to provide a product or service.ReputationWhen picking a reputable business opportunity people will often look to review sites for feedbackfrom others. This can offer you some interesting details about what people think about a companyand how the company responds to complaints. In reading the reviews though keep an open mindknowing that no company exists without complaints against it. Good companies that you wouldwant to associate with, are those that try to address customer complaints or resolve issues brought totheir attention. People with an axe to grind will sometime post negative reviews and hide in theanonymity of that post. So be smart when reading review sites, and look for dates, patterns or themesand try to separate the intelligent comments from the less helpful and questionable ones. Copyright Shon Jimenez - 2013 6 of 65Home Business Sense
  7. 7. Look before you leapWhen you decide on which business opportunity you wish to join, be sure to take your time and readover what you are agreeing to before you sign on the dotted line or hit the submit button. Determinewhat your up front cost is, your monthly cost (if any), your ongoing cost? What happens if you wantto cancel, is there a guarantee, or is there any long term obligation or a penalty for cancelling? Findout how your sales will be tracked, how often will you paid, for which services and how will you bepaid.In summary, here are 5 questions to ask yourself for any company you are considering for a homebusiness opportunity.1. How long has the company been in business? What is their reputation?2. What is the product or service you will be selling? What is the value in the market place? Thereshould ALWAYS be a product or service being sold.3. What is the initial cost to get started in the business? What do you get for that amount of money?What are the ongoing costs?4. What kind of support or service will you receive as an Affiliate Marketer or Reseller for thecompany to help you make sales? What kind of support of service will the people you refer receivewhen they make a purchase?5. How much money are you paid by this company when you make a sale, how often, and how willyour sales be tracked?These questions and information contained within are a guideline to help you make a smart decisionabout an online business opportunity that is right for you.One final bit of advise. Once you have found a company to represent be sure to be realistic aboutyour earnings and accept some responsibility for your own success. At the end of the day, yoursuccess comes down to you, and your efforts. It wont matter what business opportunity you select ifyou dont take the time to learn about the program, learn how to market online, and make an honestconsistent effort to build your own success.I hope this has helped you so you can select one or more legitimate companies and you can join thegrowing population of people making money at home using the power of the web. Copyright Shon Jimenez - 2013 7 of 65Home Business Sense
  8. 8. Begin To Scratch The Surface Of Internet Marketing WithThese Excellent SuggestionsMillions of people use the internet every day to make purchases. Wouldnt you like to have just afew thousand new customers buy your products? You can, if you make internet marketing a priorityin your business. Here are some great tips to help you market online and reach a whole new set ofcustomers.Even if you arent operating the type of business that requires a posted mission statement, youshould still create a mission statement if only for yourself. You need to know what your goals areand to be reminded of why you got into this type of business in the first place. Print it out and hang itover your PC for inspiration.Update your website regularly. You want to provide new content in regular intervals. This will keepyour customers more interested in returning to your website so that they can keep up with all of thenew things that you are presenting for them. If they continue to come to your website, they are morelikely to buy more things.An important tip regarding Internet marketing is to buy and read books about the Internet andInternet marketing. This is important because a lot of times, the best information is not alwaysavailable for free online. Despite living in an age where we believe that everything is availableonline, you will find that often times it pays off to purchase a book as a quick and reliable resource.Automate what you can, so you can focus on the things you cant. You cant automate the businessentirely, but the tasks that you do automate are usually time killers. You need to be spending yourtime in those places that only you can do. By automating, you can concentrate on really pushingyour sales.Its hard to earn referrals in internet marketing, so you need to make sure that youre rewardingpeople for signing up with you. A great way you can do this is by joining a community board wherepaying for referrals is a common thing. You dont even have to make it part of your overall business.It can be a separate side project where you buy multiple referrals.You should definitely try and incorporate the word "fee" as a part of your internet marketingstrategy. Whether it is a buy one get one free sale, or free shipping, that word pops out at consumersand could be the difference between them buying something and just browsing around your site.Business owners can be blind when it comes to their website. They can be emotionally attached totheir business and will assume that their website is easily explaining their business to the customerwhen it is not. The key to having a great website is acknowledging the website is not perfect andmay need improvement.Take advantage of all the opportunities the internet has to offer by targeting customers that are justwaiting for you. Internet marketing can bring a line of brand new potential customers to yourwebsite, so you can show them what you have to offer. Take these tips and put them into practicetoday. Copyright Shon Jimenez - 2013 8 of 65Home Business Sense
  9. 9. Expect Success With These E-Mail Marketing TipsEmail marketing is a marketing method that uses emails to promote to customers. To some, this cansound a bit difficult, but it really isnt. Using email marketing to reach your customer base isnt ashard as you might think, especially if you pay close attention to the tips in the following article.Do what you can to make your email go into your customers inboxes. You must work to get youremail to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, yourrecipient may never see them. Check with customers to see if they are getting your emails, or iftheyre no longer interested.While extra graphics and other things that can easily be blocked by filters are unnecessary anddetrimental to your campaign, your company logo does need to be included in order to make thingsconsistent, familiar, and professional when you are in contact with prospective customers. Failure todo this will harm your email marketing campaign immensely.For maximum accessibility, send your email marketing messages as multipart format. Any emailclients that support HTML or have it user-enabled will show your content in HTML format.However, if someone receives your email and only allows text content, that is what they will see.Doing this allows everyone to see your message, regardless of their client or settings.Beware of including attachments to your email marketing! Mass emails with attachments areinstantly suspected as spam by most spam filters. As well, these days many types of computermalware and viruses are carried in email attachments, and people are aware of this. Your email is injeopardy of being immediately deleted when they see an attachment without even being read.Use plain text. Plain text emails will be received as more personable and HTML can be moredifficult for some people to read. Some email readers may even prevent the delivery of HTML,depending on user settings. Plain, simple text will always be easy to read and very well received.When following up with clients, you might want to consider sending a follow-up email to them thatprovides a rebate offer. Try attaching a comment onto your email that tells them to call right now.The end of this email can claim to take a position on this offer immediately.If you are going to incorporate graphics into your e-mails, you should make certain that the e-mailsare still readable if the recipient chooses not to display those graphics. A great way to do this is toutilize ALT tags so that replacement text will be displayed when the images cannot be displayed. Itmight also be a good idea to place the bulk of your images near the bottom of the e-mail.Hopefully now that you have read this article, you are a little less intimidated by email marketing.The widely used marketing practice is fairly simple to implement and can be adapted in no time atall. Simply remember all of the tips that you read here and you will be on your way to using emailsfor marketing. Copyright Shon Jimenez - 2013 9 of 65Home Business Sense
  10. 10. Grow Your Knowledge About Internet Marketing And GrowYour BusinessThe world of internet marketing has grown, in so many ways. It started as just a simple idea and hasgrown to a huge business that has great success in many ways. It is simple, incredibly effective andamazingly affordable. This article can help you understand the possibilities that can be yours byjoining the internet world.State that your product is "guaranteed" on your website and in your advertisements. This makes yourpotential customers feel a little more comfortable purchasing from you. You could offer a moneyback guarantee, or you could guarantee the product for a certain number of years. However youdecide to do it, make sure you use the word "guarantee" frequently.To save money, you should keep a close watch on your paid ad campaign. You can reach a largeaudience on social networking websites for instance: make sure you are targeted the right audienceby using the right key words and demographics. Once you have found your niche, concentrate yourefforts.The most important aspect of your site is your content. You need excellent content or readers wontcome to your site. Spend the most amount of effort on providing great, relevant, and helpful contentand worry about the affiliate ads afterwards. Dont compromise your readers with articles thatpromote ads. Traffic naturally follows such a site and word will spread, generating more money inthe future.Register your website with your local Chamber of Commerce and Better Business Bureau. Yourwebsite will appear in their listings when local customers look for something. Go through theirlistings to find out about similar businesses your might have to worry about, or to find people youcan work with.In internet business, you need to make sure your site serves more than one purpose. You never wantyour site to be totally product-based, unless youre selling a huge cache of products, which isprobably not the case. Your site should provide a social atmosphere and be helpful to people as wellas selling the intended product(s).Offer users a chance to view your site, free of ads, by becoming a member. A lot of users do not likehaving ads interrupting them while they are visiting web sites and they will gladly pay a fee to begiven the option of not having to see them.If you have created a Facebook page, try to get as many people to "like" you as possible. This willincrease the popularity of your webpage and business, leading to more opportunities. Also, youshould provide a reward to the people who do like your page, with discounts or free products.Unconventional advertising on the internet may be very useful. For instance, you could create aYouTube channel where you demo your products for all to see. Not only does this let your potentialcustomers comment and rate your product, but it can also create a closer bond between you and yourcustomers. They will feel they are closer to your company and will return for more products.You may have thought up a clever or catchy phrase for your domain name or title tags. This mayhelp, or it may be misleading. If it is clever but does not really express what your business site isabout, it will only cause the prospective customer to be disappointed and not return.As indicated at the beginning of the article, the world of internet marking has taken off and keeps ongrowing. It has branched out all over the world and there is not other method or reaching potentialcustomers all over the world. By adopting the practices of internet marketing in this article, you can Copyright Shon Jimenez - 2013 10 of 65Home Business Sense
  11. 11. reach out to customers all over the web. Copyright Shon Jimenez - 2013 11 of 65Home Business Sense
  12. 12. Internet Marketing Tips To Bring You To The Next LevelThe Internet if used properly can play a fundamental role in your business and business strategy.Because more and more people are connected to the Internet at all times via smart phones and thelikes it is important to know how to reach them. This article will offer some advice on Internetmarketing.Use automated means to adjust your business to customer demand. This means programming yourweb site to slightly lower the price of underperforming items until the optimal price/demand point isreached. You can also send out a customer survey after each purchase and key certain parts of yourbusiness process to customer responses.When it comes to fully leveraging Internet marketing techniques, the tenure of your site makes adifference. Consider the contract length when purchasing a domain name and focus on keeping thedomain name for as long a period of time as the site is viable. A tenured site has more credibilitythan a new site, plus historical information posted gives visitors a sense of your purpose.On the contact page of your internet business, make sure that your phone number is in a prominentplace. More often than not, if a customer has questions about your service, he would rather call andspeak to a live person to get an immediate answer. Instead of filling out an online form and waitingfor an answer.Get good content for your website. Content is what people come to your site for in the first place.Offer them something relevant to their wants and needs that benefits them. Before trying to sell yourproduct or service, give your site visitors something that will make them want to stay around.You should always put a picture of yourself on your web site because people usually want to see theface of the person they are handing over their money to. It will give them a feeling of trust and aslightly higher since of security since you are not just hiding behind a name.Offer free shipping to your customers. One of the biggest deterrent to online shopping is shippingfees. If you cannot afford free shipping, charge other businesses to include their ads in yourpackages or offer free shipping only to customers who spend a certain amount of money on yourproducts.To create a quality newsletter, you need to write educational content. Your goal is to provideinteresting information to your audience. Mention your products into your educational content, writeinformative texts about the products themselves, or explain how your product can have aneducational use. Remember that people subscribed to your newsletter to learn something.Submit your site to search engines to make your Internet marketing campaign more successful. Youdefinitely want your customers to be able to find you when they search online, so this is a valuablestep to take. Do not limit yourself to just the larger search engines, however. Find smaller nichedirectories to submit to, as well. This will funnel customers who are looking for exactly what youoffer.The Internet is the newest tool in advancing business online. Using different Internet marketingstrategies can turn themselves into a wealthy business in a very short amount of time. Having readthis article you now should know a couple of tips yourself for Internet marketing. So what are youwaiting for, get marketing! Copyright Shon Jimenez - 2013 12 of 65Home Business Sense
  13. 13. Marketing Online SuccessIn order to achieve the highest level of marketing online success, you need a few basics. These"tools" will make it possible for you to make money and build a real business online. It isnt a highcost, but it will take some time to find all the tools you need and to learn the skills.I sometimes fear that I sound like a broken record, but I truly do hate to see people work hard onlyto fail because they simply dont know what to do or are being misled by others who are only tryingto make money.So in order to ensure your own marketing online success, please heed the tips Im about to give you.I have been doing this for many years and I know what Im talking about. Most of this information Ilearned the hard way - by making the very mistakes Im trying to get you to avoid.Here is what you need to do:1. Get an education. It doesnt have to be at your local college, there are many training resourcesavailable right online for minimal cost. Also, since these online courses can be accessed any time ofthe day or night, it is easier for working adults to find the time to complete them. You dont have toaccommodate someone elses schedule.Many of these courses can be completed in just a few weeks, and you may be able to actually startmaking some money while you are going through the course.Whatever options you choose just make sure you get educated on how the various parts ofmarketing online fit together.2. Check your delusion at the door. Hype seems to be rampant online and if you really want to haveany success, you must get, and keep, your expectations in line. If you believe the hype, you willwaste a lot of time and money chasing some new "sure thing" after another.To be honest, that is exactly what I did. I was so convinced that my success would happen virtuallyovernight that when it didnt I thought I was just doing the wrong thing. It never occurred to me, inthe early days at least, that it wasnt what I was doing that was the problem it was my unrealisticexpectations that was causing me so much trouble.Once I accepted that building a business online would require time and attention from me and Istarted investing those things in my business I started having success.3. Be consistent in your time. Even if you can only put a few hours a week to working on yourbusiness, you can make it work just as long as you invest that few hours a week every single week.Of course, the more time you can put into building your business the sooner you may be able to startearning consistent money, but even with small amounts of time you can still build a business as longas you do it on a consistent basis.Marketing online success hinges on these things. Follow them and you will greatly increase yourodds of success. Copyright Shon Jimenez - 2013 13 of 65Home Business Sense
  14. 14. Use These Tips For A Dynamic Internet Marketing CampaignIf you knew a secret that would make your Internet business an overnight success, would you shareit? One of the real secrets of successful Internet marketing is sharing your knowledge with others.This establishes you as an expert in your field, and contrary to belief, does not take away from yoursales.To effectively market anything on the Internet, show your potential customers exactly what valueyour product offers them. Dont assume that your products value is obvious or self-explanatory.People dont usually have any reason to put a lot of thought or effort into making themselvesinterested in your product -- its your job to show them why they should be interested. Be specificand believable and present the benefits of your product to people right up front to catch theirattention.Write and send a professional, original press release about your website to journalists that work foronline magazines or newspapers. If you send a journalist an interesting press release, you increasethe chances of it being published. Once a press release is published, you should get a lot of new,potential customers visiting your website.Internet marketing does not start with just a nice-looking website. Too many people set up a newsite, then wonder why they get no traffic. Internet marketing starts with your identification of yourtarget niche, and exactly what product you are selling to them. Focus on making the meat of yoursite explain how your product solves your visitors problems and provides them with many benefits.When advertising a product, dont be shy about mentioning its flaws. If you try and make yourproduct seem perfect and people buy it and find major flaws, they wont be too happy with you. Butif you admit things your product isnt great for up front, theyre more likely to appreciate yourhonesty.Provide a free download, free quote, or other free product. A free download or free quote buildscredibility for your business by showing the customer that your business is knowledgeable in thefield. The customer will feel like they got something for free, and that feeling will build goodwilltowards your business.Out there in the real world, networking with other businesses is how start-ups increase their profileand customer base. Use these same principles with Internet marketing. You need to networkeffectively in order to increase your overall profile. An increase in profile equals an increase inprofits, so network frequently.One way to help get traffic to your site is to create a mirror site or sites that are similar to your niche.Use these niche sites to brand your product and send traffic to your primary site. Make sure thequality is good on these niche sites so you can get that good targeted traffic.As you can see, a little effort can go a long way when it comes to Internet marketing tactics. One ofthe keys is consistency; keep up your efforts on a consistent schedule over time and you are sure tosee results improve and continue to ramp up over the long run. Copyright Shon Jimenez - 2013 14 of 65Home Business Sense
  15. 15. Review: LIVE Home Business Bootcamp Training withGeorge Kosch, Feb 22, 2013. Presented by the online HomeBusiness Experts at WorldprofitGeorge Kosch welcomed new Members to the training and directed them on what to do next to getstarted and enjoying maximum benefit from your Worldprofit Membership.A discussion followed about why some people are successful in building an online business andwhy some are not.Specifically:If you have a goal for something you want to achieve do this:1. Define and set your goal. Write it down. Post it in a visible spot, perhaps the fridge.2. Find a person who is already doing or successful at what you want to achieve. Determine what itis EXACTLY that they are doing that you are not. Find at least 3 things they are doing that youyourself are NOT doing. You see, you may THINK you are doing what it required but in actualityyou arent doing what you need to do to achieve your goal.3. When you have determined what it is that you should be doing, examine your goal. Is it realistic?Do you need to modify your goal to be achievable to your own situation?4. When you have a realistic goal, and you have defined the tasks you need to do to achieve yourgaol, now create a schedule and task list then do it.5. Continue to monitor your progress, your schedule and your goals, modify as required.For example:If your goal is to make $1500 per month in your online business, but you have a full time job,therefore you have limited time to promote, you may have to modify your goal to be more realistic.Its been said if you want to lose weight, find someone who is what you consider an ideal weightand ask them what they eat and what they do to maintain their weight. That person is successful atmaintaining a healthy weight, so find out what they do specifically, then do it. If you want to be abetter bowler, find someone who is a great bowler. Ask him or her how they got to be a greatbowler, what did they do, how often do they practice, whats their winning strategy. Get the idea?So when it comes to your online business, DO the tasks that people do who are making moneyonline are doing. The bootcamp training teaches you what you need to do to follow in the steps ofour Top Sellers. Too many people get caught up in the studying, the thinking, the planning, get offtrack with TOO MUCH info then never get to the WORK . Focus on and DO the daily tasks that aredirectly related to achieving your goals.Updates:We have just added more lessons to the online bootcamp training so you now have 70 lesson plans.You can see a summary of ALL lessons and move forwards and backwards to select your preferredlesson topics. You can do this from the LEFT MENU under HOME BUSINESS TRAINING selectLESSON SUMMARY.A new product has been added to the MONEY MAKERS KIT. So login and look for that then startpromoting it - use the new blog system too! Remember you keep 100% of the commission on thesales of those products . The promotion tools are all there for you. You will find the Money Makers Copyright Shon Jimenez - 2013 15 of 65Home Business Sense
  16. 16. Kit on the LEFT MENU select MONEY MAKERS then select MONEY MAKERS KIT. Thenewest products are at the top (youve got 50 products there to blog and promote!).George invited and answered questions throughout the training program.Whats coming:Worldprofit Marketplace - George explained what this new service will offer and how allWorldprofit members will benefit.IMPORTANT NOTE for NEW Worldprofit Members:If you are brand new to Worldprofit and feeling a little overwhelmed by the amount of informationyou have been provided, or the various terms being use, we urge you watch the BASIC TRAININGVIDEO. The basic training video covers terms you should know, the basics of our program and whatyou need to focus on to get on track to making money online with the Worldprofit system. Find thisvideo in your Member area, on the TOP MENU select TRAINING then click on the link for thevideo that is marked as the MUST WATCH BEGINNERS VIDEO. If you have any questionssubmit a Support form so we can also help you that way.Thank you to each of you for participating in todays LIVE interactive Home business bootcamptraining. Attending the training, then actually DOING what is taught is the key to your success inbuilding your online business and earning income.We had lots of questions today and we encourage this. The LIVE training is the perfect opportunityto tap into George Koschs expertise and get direct instant answers with on-screen demonstration asrelevant.Summary:Todays LIVE home business training session with George Kosch ran for 90 minutes.The recording of todays session will be posted to the Worldprofit Member area (under top menuTRAINING) for the convenience of those not able to attend the LIVE training. Copyright Shon Jimenez - 2013 16 of 65Home Business Sense
  17. 17. Are You Losing Ground In Internet Marketing Make It UpWith These TipsWhat do you know about internet marketing? Do you have a marketing plan? If you do, do you wishto improve upon it? Its what youre using working with your business or against it? Are you sureyou are marketing properly? If you cannot answer these questions confidently, look at the tipsbelow.To develop respectability and credibility on your website, try to include as much financialinformation as possible. This can show that you are honest and are not hiding any issues at yourcompany. Sharing information with your customers is a great way to build brand loyalty andincrease your overall profit.When it comes to having the most informed customers you can in Internet business, it is importantthat you work to create a thorough FAQ section on your site. Even if youre only selling one or twoproducts, include information about payments, returns, complaints, and other information yourcustomers need to know.Read your research. Check out your local bookstores and libraries for books written by successfulinternet marketing entrepreneurs. Reading these can give you an even better feel for how yourmarketing should go, and may even inspire you to create your own marketing strategies. Beconfident with your newly acquired abilities, and your path will be smooth.Internet marketing is one of the best and most effective ways to communicate with your customers.To increase customer satisfaction you should allow your customers an opened area of your websiteto do so. Many websites offer their own onsite forums. Putting an internal forum on your site willattract dialogue.For better success at Internet marketing, try a lot of different marketing methods. Individual peopleare better at different techniques and different products are suited better to certain techniques than toothers. There are many different ways to market a product on the Internet and it can take a while tofind the ones that work for you. Note the plural, because you really should be using multiplemethods of marketing to maximize your success, which is another reason to try many.Go to Google blog search and look for your company or brand name. Subscribe to that search resultusing Google Reader. This will let you see what people are saying about your company, and get ageneral feeling about their attitude towards your business. Use the negative comments to changesome areas that customers are having issues with.A great way to use the internet to promote your business is by creating short commercials. No longerdo you need a big budget to produce commercials and then pay to have them air on TV. Now youcan post your commercials on YouTube. If your commercials are good enough, they stand a chanceof becoming viral. Or you can use them in the traditional way and have your commercials air duringinternet videos on sites like YouTube and Hulu.Are you more informed when it comes to internet marketing? Do you have a new plan or do youhave a better plan now? Can you now promote your business better? Do you know how to properlymarket your site? With any luck, the tips above should have created better answers. Copyright Shon Jimenez - 2013 17 of 65Home Business Sense
  18. 18. Be A Better Business With Better Internet MarketingInternet marketing is an industry that has grown substantially in recent years. If you know the rightway to market on the internet, then selling your products is much easier than many people make itout to be. This article contains a number of tips that you can use to market products on the internetmore effectively.People like to belong to groups with others who have similar interests. If you make an onlinecommunity for your visitors to communicate with each other, they will regularly return. Make adiscussion board or a chat room for them to make contacts and communicate with others who havesimilar interests.Develop a strategy that focuses on, not only attracting new customers, but keeping the clients thatyou already have. Offer incentives and reasons why your current clients should stay with you, sothat you can maximize your overall profits and keep everyone happy. This is an effective way toimprove your visibility as an organization.If you are using video content as part of your internet marketing campaign, then put that content onYouTube instead of on your own site. YouTube has a couple of advantages in that people cansubscribe to your content if they like it and people may also stumble upon it if they search for relatedcontent. This is far less likely if you host the video on your own site.When sending email responses, invitations, newsletters, or other materials, always personalize them.Never just send a bulk message to your future or existing clients, chances are they will be deleted.Existing clients can be offended by impersonal information being sent to them. They take time foryou, you need to do the same for them.Keep your content high-quality. A website can send out billions of links to other sites and searchengines. If the website is not of high quality, it is very unlikely that any of the sites and searchengines will be willing to use them. If you make sure your content is good, links will follow,naturally.Internet marketing can be a very relaxing hobby when done correctly. Instead of focusing on themoney you are making, try to see it as a way to relax and develop some of your marketable skills.This will help you to avoid the inevitable frustration that comes with lack of success.To promote yourself or your business online, you need a presence on social media sites. Make aFacebook page or create a Twitter account. It is best if you can do both in conjunction with eachother. These venues will allow you to communicate with your target audience on a daily basis tooffer incentives and to get feedback.To make an online coupon even more attractive to your customers, think about offering the discounton a graduated scale. In other words, the bigger the purchase, the higher the discount. Whencustomers see the bigger discount offered, they are usually tempted to buy one or two more productsto reach the higher discount threshold. That means more sales for you.To promote what you are selling, write a review of the product. Make sure to use the name of theproduct and the word review in your title. People looking for the keyword review will find yourweb page and chances are, they are thinking about buying the product, if they were looking for areview.As the beginning of this article discussed, internet marketing is an industry that can be very lucrativeand has grown in popularity in recent year years. If you know how to market on the internetcorrectly, the process becomes much more fruitful. Follow this articles advice and be on your way Copyright Shon Jimenez - 2013 18 of 65Home Business Sense
  19. 19. to marketing on the internet. Copyright Shon Jimenez - 2013 19 of 65Home Business Sense
  20. 20. Bring In Some New Customers With These InternetMarketing TipsYouve done it - youve created a website, so now its time to work on the Internet marketing aspect.You probably have questions on how to start and what to do, but dont worry, these tips can helpyou. Listed below are some handy tips that will help you get started with using your site to bringsome earnings in.Always speak, or write, in positive terms. You want your advertisements to let people know thatgood things will happen to them as a result of using your product. This will help them to feel positiveabout purchasing from you, and they will be more motivated to use your product to achieve theirgoals.One way to improve your internet marketing is to consider giving away something for free. Thatsright, as strange as it may sound, giving away freebies is one of the best ways to attract customersand make money in the long run. Many companies that are worth billions, Facebook for example,are built on the idea of free web space and free tools.Remind your readers that they can bookmark your website. If a customer is interested in returning,they will not have to search for you again if they bookmarked your page. It may seem obvious, butsometimes the idea will slip someones mind. Jog their memory for them with a quick and subtlereminder.In important tip regarding Internet marketing is to spread yourself around as much as possible, whilestill retaining a sense of legitimacy. This is important because the more information about yourcompany that there is, the more potential business you will have available. Be sure to not overdue it,as you can easily lose your credibility.Your website should be a wealth of bargains, and your advertising should reflect this. Make sureyou employ multiple approaches to providing discounts so you can attract a variety of customers.Furthermore, promotions that encourage people to order quickly can make sure you snag the salewhen your product is fresh in their mind.Although it may seem odd, linking to resources other than your sales site in your article can actuallyincrease conversions. If you choose your resources well, the additional information can fill in holesthat you couldnt cover due to space constraints or due to assumed knowledge. Adding neutralresources also builds trust and makes you seem less like a money-hungry shark.If you are constantly being active on the internet, you can make your website more visible. There areblogs, newsletters, articles and forums available for you to get your website out into the world wideweb. The more places you refer back to your site, the more visible you are to your audience.You should set up some type of telephone line where visitors can call you personally if they haveany questions about products. While there is nothing wrong with customer service centers, having apersonal number makes you see m more reachable to visitors and that will mean more money foryou.Facebook is a free way to enhance your Internet marketing. Since Facebook is so widely used andmassively customizable, you can reach out to a much broader audience while maintaining thepersonality of your business. This also makes it easier for people on the go to find vital informationabout your business.When creating an email list to market your site online, never send emails without permission. Ifpeople receive unsolicitated emails from your company, they may ignore them, unsubscribe, or even Copyright Shon Jimenez - 2013 20 of 65Home Business Sense
  21. 21. report your company to their email provider as a spammer. Instead, ask them if they want to receiveemails from you, and you will see more interested subscribers.Now you should be much more prepared when it comes to Internet marketing. The tips that weregiven has provided you some proven advice that can help you compete with experienced experts.We wish you every success! Copyright Shon Jimenez - 2013 21 of 65Home Business Sense
  22. 22. Build Your Brand With Internet Marketing Know HowYou have always wanted to find out about, or possibly enhance your current knowledge of internetmarketing and have scoured the Internet for information to help you. The tips and tricks we providein this article, when followed as suggested, should help you to either improve on what you havealready done or help you start off well.Include as much information about your business on your website as possible. For example,prominently display your address and phone number. Also include the email address where you canbe reached. This makes your customers feel better about purchasing from you because they feel likethey can get in contact with you if they have a problem.You may be an amateur Internet marketer, but your efforts need to appear as if theyre professional.If you do not know how to build a website or to construct correct product descriptions or landingpages, outsourcing this work to a qualified expert will ensure that people take your brand seriously.Brand yourself up. Make a logo, a saying, or even a simple title that will carry into everything youdo. When people start to recognize your brand, success is on the way. Market your website just likeyou would a product: acknowledge the shortfalls, but be sure to praise the uniqueness.When you are trying to achieve getting more sales for your business through internet marketing, it isimportant that you are putting your advertisements in the correct places on the internet. If you putyour advertisements on websites that people dont normally go to, or if they are in place that peopledont normally look, you are wasting your time.When you are marketing on the internet have your links on a related site and use links of relatedsites on your own. This will generate higher ratings on search engine result pages. You will want tomake sure the linked sites are relevant to each other in some way.A great internet marketing strategy is to have a special $1 sale on select product. This sale will getyou a lot of traffic and there is a good chance that people will not only browse the goods that are onsale, but they will also look through your regularly priced items as well.Keep your content between two hundred and four hundred words. A little more or a little less isfine, but these amounts are the optimum ones to give a search engine crawler the information aboutyour site it needs. It also helps your customers by not overloading them with information.Your website should have a clear and friendly picture of you in your advertising materials, so youcan emphasize your pride in standing beside your business and product. Your advertising copyshould never be a shield between you and others, but rather it should emphasize how personal yourproduct really is to you.Rather than marketing based on email "newsletters", use email campaigns to draw in customers.Focus your emails on a single point of promotion. This technique can be more effective if you divideup your email recipient base by interest group, so you pinpoint products that each section of yourgroup will be interested in.Your banner advertising needs to be effective, meaning that your ads should have a wide variety ofaesthetics. Every person has different tastes, so offering multiple banner advertisements will allowyou to capture the attention of as many people as possible. This tactic maximizes banner advertisingsuccess every time.To summarize, there is quite a bit to learn about internet marketing. Do not be overwhelmed though,because there is a lot to take in. Depending on your situation, either your continued success or the Copyright Shon Jimenez - 2013 22 of 65Home Business Sense
  23. 23. start of a new challenge is dependent solely on your willingness to learn and also the personalcommitment that you invest. Copyright Shon Jimenez - 2013 23 of 65Home Business Sense
  24. 24. Business Need A Boost Put These Ideas To WorkInternet marketing is a lot more that just promoting your business. It is truly a progressive businessstrategy. It has so many techniques and tools that require research, lots of hard work and a lot ofpatience. Do you have what it takes? Regardless of your answer, here are some tips to help you.You should weigh your options and decide if your time or your money, are the most importantthings. If you want to spend more time than money, opting for very cheap or free online marketingstrategies may be the way to go. However, if you do not have a lot of time, but can spend a bit moremoney, you can hire companies to do the online marketing for you. You will have to spend one orthe other, so choose wisely!If you have been using a host for some time and you are happy with the way things are going, checkwith them to see if they have any affiliate programs that you can get involved with. You may findthat they are going to end up paying you instead of you paying them.Test your website set-up and color scheme. Change your site up for a few weeks, while keepingtrack of the amount of traffic you accrue. Finding out which set-up and colors motivate yourcustomers to return can set you on the right track to gaining more traffic and better increasedrevenue.Before you develop your site, gather a team and come up with a concept sketch. This tool is used toform the overview of what you want your site to look like and can serve as a solid foundation for thedetail oriented site that you are about to create.Be sure to take the time to submit your site to a search engine. If you build a website and sit backand wait for customers to come to it, you are likely to be waiting a while. If you submit it to a searchengine, you are going to have more success in getting traffic to come to your site.Ascertain that the style of your website is appealing and does not detract customers due to poordesign. Your logo should match identically, as you do not want to market an outdated version ofyour design. Try to make your website as appealing and contemporary as possible for a comfortableviewing experience.Build a signature for your emails that promotes both your website and your social media. If you arelike many business owners, you send out many emails each day. It is the perfect vehicle to remindyour email recipients of the many ways they can enjoy your brand across the web.When using social media for Internet marketing, dont overdo it. Loads of information posted severaltimes a day is way too much and your consumer will quickly become dissatisfied with the frequencyof your posts or tweets. While you need to update information about your service and products youare marketing, you do not need to do it several times a day.Demonstrate to potential buyers, how much enthusiasm you have for your product or service, in allof your marketing material. If you can get across to people in a convincing way, just how excitedyou are about your product or service, conversions can become easy, as people will want toexperience the benefits for themselves.Now you see that internet marketing is a lot more that just simply promoting your business online. Ittakes work and patience. You dont want a plan to fail, so why not take some time to learn how to doit right? The above tips should have given you some pointers on how to do that. Copyright Shon Jimenez - 2013 24 of 65Home Business Sense
  25. 25. Earning With Your Computer Is Possible Heres HowThe keys to becoming successful in your network marketing career are focused on selling, but notselling a product, selling yourself. There are many different strategies on how to sell yourself andnot the product. The product comes later. These tips will show you different ways to focus onyourself and not the product.Make sure your content is interesting and unique. People constantly want to see something theyhavent seen yet, and providing that is a great way to increase your marketing. If your audience isexpecting to learn something, you should be more than willing to teach. Otherwise, your fans mayfind somewhere else.When youre blogging to improve your internet marketing business, who you link to matters. Thebest links are links to timely, updated informational resources in your niche. These links build trustand keep customers coming back. In some cases, it may even be a good strategy to link tocompetitors if they know more about a certain aspect of your niche than you do.When advertising your product, state that things will be "easy" for the customer. Let them know thatyour ordering process isnt complicated or that the product itself is simple to use. People like thingsthat do not take a lot of effort; they are more likely to buy from you if they think there wont be toomuch work involved.Promote your business, large or small, by harnessing the power of social networks. Even if you donot sell products directly through these sites, customers are sure to appreciate the ease of providingfeedback through messages. You also can use the networks to announce product releases or newsrelated to your business in a way that seems more personal than press releases.Offering limited-time promotions can give you impressive results in Internet marketing, just as it canthrough more traditional channels. One feature of special offers that makes them particularlyattractive is that they drum up business from both loyal customers and new business. When youoffer a special bargain everyone sits up and takes notice.Run a giveaway contest on your blog, website or facebook page. A contest where you give awaysome free products is a small investment that can generate a lot of interest in your company. You canalso collect the details of people who enter and create a list of potential customers to target in thefuture.Let your customers and potential customers know what kind of support you offer upon purchasing inyour store. Let them know about any customer service, technical support, free servicing, etc. thatyou offer to help them. This can also help those who are confused about making a purchase whenthey arrive at your site.Your website should not have the appearance of an advertising haven. Place text-based advertisingtastefully, making it relevant to the content around it. You will enjoy more click revenue withorganization, and your website will look more cohesive and organized. If your advertising is easy tonavigate, your customers will show their appreciation.Optimize your website for visitors from other countries by offering the text and menus in differentlanguages. When you enable people from different countries to read your website and adverts, yousignificantly increase the target audience for your product or service. If your conversation rate ishigh, more potential buyers should equal more sales.As seen from the tips above, the key to success is selling yourself. Show your prospects that you arethe right person to lead them to success. With ideas and tips on branding, marketing, and selling Copyright Shon Jimenez - 2013 25 of 65Home Business Sense
  26. 26. yourself, you should be able to increase sales and profits with your network marketing career. Copyright Shon Jimenez - 2013 26 of 65Home Business Sense
  27. 27. Expert Ideas In Internet Marketing You Can Use NowThe internet has opened up a whole new world of ways to being your business to customers.Potential customers can do business with you, without ever having to meet you or even step intoyour business. This article can help you to jump into the world of internet marketing and claim thosecustomers.Anticipate holidays in your internet marketing plan. Plan to do something special for each holiday,especially the winter holidays when people are more likely to spend money. Think of tie-ins thatalign your product or service with an upcoming holiday and even consider changing the site a bit oradding holiday graphics. People will appreciate that youre creating dynamic and current content.One of the most important things to know in internet marketing is that your advertisements play abig role in how successful you can be. The number of customers you get is directly related to thenumber of visitors you get on a daily basis. One way of achieving good advertising is by offeringdiscounts to your customers by linking your website from their website.Starting an online community is a good idea because it gives users the chance to connect with otherpeople that may have similar thought processes. They can talk amongst themselves and actuallyconvince one another to purchase other items from you that they had not been considering buyingbefore.Participating in discussions in forums and comments is good internet marketing strategy, but makesure you are really participating. A bold-faced advertisement or pitch for your website will onlygarner negative attention. If other readers notice such comments and remember them, it will not bewith fondness. Protect your online reputation by always contributing meaningfully to discussions.Internet marketing should be used to promote yourself if you are a writer. If you in the process of orwanting to write a book, having a blog is essential today. A blog will gain you exposure as an authorand fans who will want to buy your eventual book.Get viral. Create a video that is funny, interesting or unusual and feature your name and product init. The video will go viral and you will get a lot of hits from its popularity. Make sure to make avideo you will be proud of, and to circulate it among your social media contacts.The first goal of every good internet marketing plan, is to convert website viewers into payingcustomers. Once a visitor has made this jump and bought something from you, a brief thank-youcommunication (most commonly an email) is a good way to demonstrate your appreciation. Thisshould be a message completely free of up-sell advertising ,and also separate from orderconfirmation messages.Keep your content new and up to date. It is important to keep fresh content available on yourwebsite. Keeping your websites content new and interesting attracts visitors. It also attracts searchengine spiders to your website more often. This heightens your chances of appearing moreprominently in search results.One good internet marketing practice is to offer rewards to repeat customers. Repeat customersalready demonstrate admirable loyalty, and an online business that rewards such loyalty can onlystrengthen it. Even the smallest reward has a beneficial effect. Surprise bonuses andclearly-advertised rewards both have their advantages. Combining both strategies can offer the bestresults.As promoted in the first paragraph, internet marketing has opened a whole new world for people todo business. You dont even have to have a real store anymore. Your business can thrive in the cyber Copyright Shon Jimenez - 2013 27 of 65Home Business Sense
  28. 28. world, without having a store that people can walk into. By recognizing the potential of internetmarketing, you can build the business you have always dreamed of. Copyright Shon Jimenez - 2013 28 of 65Home Business Sense
  29. 29. Generate The Right Internet Marketing Strategy Using TheseSuggestionsThe Internet if used properly can play a fundamental role in your business and business strategy.Because more and more people are connected to the Internet at all times via smart phones and thelikes it is important to know how to reach them. This article will offer some advice on Internetmarketing.Look online for local bloggers of the destination you are visiting and contact them personally forrecommendations. Bloggers post stories to offer others their expertise, and often they are happy torespond to a personal request (especially a request that has a hint of flattery). Be sure to be specificin your questions.You can present your product more efficiently by adding pictures or videos to your review. Filmyourself using the product and commenting on its advantages. Demonstrate all the features of theproduct. You should look natural and sincere in your videos and pictures. The goal is to show howthe product has helped you.Marketing on youtube is the absolute best way to reach users that you wish to contact for yourproduct or service because the users have willingly clicked on the user generated content whichconstantly keeps a view count thus having perfect demographics and popularity ratings. Youtube isthe most efficient place for ads.Set up your website so that customers who do not wish to have multimedia presentations or allowflash to run scripts, still have access to meaningful content. While most people do have broadbandservice these days, some do not or are browsing on mobile devices. They will really appreciate asimple, but effective webpage, especially when they do not need all the bells and whistles.If you are selling a physical product, include before and after photographs on your website. Byshowing a photograph of a problem, then showing a photograph of how your product provided asolution to the problem, you will give potential buyers a clearer mental picture of the benefits ofusing your product. This should make potential buyers more inclined to place an order on yourwebsite.Check that all your links are working, within your site and on external websites. If people areinterested in one of your ads but cannot access the website, they will probably not spend any timelooking for it. If people cannot access all the pages of your website, they will get frustrated quickly.Make yourself available! Your online customers need to know that you will be there for them afterthe purchase. Let them know the kind of support that you offer! It could be tech support, service, orreturn policy - but they should know upfront what you offer after the sale. People do not want tobuy products without knowing what will happen, if there is an issue.Offer something extra to customers, such as free software, coupons, discounts or full rebates forreferring four customers to your site. Embracing this approach can turn one sale into three additionalsales (the fourth recoups the cost of providing the extras). All customers love the opportunity toreceive something for free, so this practice is likely to provide positive benefits to both your salesand your customers satisfaction.Offer items to your customers by bringing in more traffic and possibly more sales. You couldattempt to offer items such as rebates on their purchases, discounts, etc. for referring a few people toyour site. This can turn single sales into multiple sales, and that leads to more profit for you.The Internet is the newest tool in advancing business online. Using different Internet marketing Copyright Shon Jimenez - 2013 29 of 65Home Business Sense
  30. 30. strategies can turn themselves into a wealthy business in a very short amount of time. Having readthis article you now should know a couple of tips yourself for Internet marketing. So what are youwaiting for, get marketing! Copyright Shon Jimenez - 2013 30 of 65Home Business Sense
  31. 31. How To Get People To Notice You OnlineThe most successful businesspeople you will ever see online have one thing in common. Theylearned how to market online before just simply jumping in. Whether it took a long time to learn orwhether they picked it up quickly, nobody ever made money online without knowing how to. Readthis article so you can find out how its done.The first thing you should learn is not to approach internet marketing like you would any otheradvertising medium. It is completely different and requires a unique mindset compared to other,more traditional methods. Entering this world with a fresh outlook and open mind will help youclimb to the top.Include additional offers that everybody would be interested in. You can include a free productrelated to what your customer just bought, or give them something that everyone needs. Forinstance, a coupon for food or a gift card at a popular store will encourage people to buy yourproducts.To improve the exposure that you have, search some of the most important questions being asked onsites such as Yahoo Answers and provide a respectable answer. Try to make your name identical toyour brand name, as this can serve as a free way to help increase the exposure of your company andincrease page visitors.A good internet marketing tip for everyone is to make sure that your website looks professional. Nomatter how big or small your budget is, it is imperative that your website look professional in orderto give off the aura that you are running a successful business. This is sure to get you more traffic.Try bundling some of your products into one major package that includes deals with anothercompany. You could even create a separate website and advertise it on there to double your overalltraffic. It doesnt even have to be just one business, it could be multiple. Just be aware that if theyare a competitor, try to offer a neutral product.Since most ad clicks will put a few pennies in your account, many new marketers assume that theyneed to drown the site in ads in order to get more clicks and ultimately more money. This is a verybad approach. You do not want to put multiple ads on your site. A header, a footer and possibly onesidebar ad, is more than enough.Review your website to see what improvements you can make. While you may think your website isperfect, customers may not like it. Look for ways you can change it or make it easier to navigate.Making small changes, can attract more customers and generate more traffic to your site.Once you have gotten a little experience under your belt it is important that you start trying todiversify. This will split up your risk and chance for rewards as well. This is a great way to have ahigher chance of having at least one company really take off and make money for you.A successful internet marketer knows his customers, especially his best ones. Pay attention to yourcustomers preferences. Find out if they use Facebook or lesser known social networking sites, suchas FourSquare or Tumblr. Are they enticed by free shipping, special offers or clearance items? Whatforums or blogs do they use? The more familiar you are with your customers inclinations, the easierit will be for you to reach them and motivate them.Realizing how you can use certain tips and tricks that are out there, to plot a strategy of success, ishow you will, ultimately, profit in any type of online business. Maybe youre already doing well andjust need a boost or maybe youre brand new to it all. Regardless of which, use the easy tips above tohelp you profit. Copyright Shon Jimenez - 2013 31 of 65Home Business Sense
  32. 32. Copyright Shon Jimenez - 2013 32 of 65Home Business Sense
  33. 33. Important Things That You Need To Know When MarketingProducts OnlineWhen you think of internet marketing, do you see it as one more thing you must work at, in order topromote your business? If so, then you have a narrow view of the subject. It is so much more thanthat and it can be personalized so that it works for you. Read on to find out how.When youre attempting to sign up with multiple forums to increase your internet marketing efforts,make sure that youre only attaching your name to quality. Wasting your time with junk forums andforums with little traffic is only going to bog down your efforts over the long haul. Join clean andactive communities only.It is smart internet marketing strategy to maximize the variety of payment methods the businesswebsite offers to its customers. Different payment systems have different costs. Research in thebusinesss niche will show which systems are common for the businesss products and these shouldbe supported from day one. More unusual payment methods that come up through customerfeedback, should be investigated and taken advantage of if they look profitable.With todays technology growing rapidly, most people use the internet at least once a day. With theinternet being so popular, this is the best place to market your business or products. Through variouswebsites you can list advertisements, coupons and more to increase your sales. Another great way tomarket over the internet is to start your own website displaying what you can offer to the people.Make sure youre using subtle wording that encourages people to buy your products. Instead ofencouraging them to buy your product, encourage them to invest in your product. Invest has morepositive connotations for potential buyers than buy does. Its a subtle way to influence potentialcustomers to buy your products.When you are writing a post you should be feel free to express your opinions because it will helpyou connect with readers. You should refrain from acting like there is no other opinion than the oneyou have, and make it clear to them that it is just your opinion and not necessarily the facts.Bookmarking sites are a great way to promote your website. By bookmarking your site on a site,many people will be able to see your site and click through to visit. These bookmarks can be sharedso that even more people can see your site; all from your one posting.Get to know the movers and shakers in your industry. Connections with successful people can onlybenefit you and your site. This is true whether you comment on a popular blog, as well as when youask if you can do a joint venture with a master in your field.Invest in securing your website if you are asking people to enter private information to create anaccount. Many people avoid online transactions because they fear that their private information willbe compromised. However, if you can describe what measures you have taken to secure yourcustomers private information on your website, it might alleviate some doubt.As you plan out your Internet marketing strategy, make sure you know your competition. Enter yourcompanys keywords into a search engine, and see what other businesses pop up. You can learn a lotfrom what they are doing right, which can help you to make adjustments to your plan going forward.After reading through all of that, do you still see internet marketing in the same way? Do you nowsee that it is so much more and that they are very simple things that you can add promote yourbusiness? There is work involved, but you decide on how much to put into it. Copyright Shon Jimenez - 2013 33 of 65Home Business Sense
  34. 34. Internet Marketing Made Easy - Follow These RulesWhile advertisers use to be limited to print ads and commercials, now there is a whole new venue -internet marketing. But, it is still relatively new and is not always successful. How can internetmarketing be utilized to its full potential? The Internet provides entertainment, education, andbusiness to millions upon millions of people each day. This article will provide you with tips andtricks to help you advertise your product or service to this large audience.If your marketing website includes sound, be sure to provide convenient controls for people who areat work or simply prefer a lower volume. Sound can be great for grabbing someones attention, but ifit becomes annoying they may simply browse away from your page and you will lose the customer.To advertise your website join social media sites such as Facebook and Twitter. Social media sitesare a great way to promote new products and interact with your customers. You can also use them toback-link to your blog and increase traffic to your website. You can sync your Facebook and Twitterpages to save time.Dont over complicate what can be said simply. Your readers know you are intelligent, because ifthey didnt believe that, they probably wouldnt be reading. Make sure your content is fullyappropriate for everyone, as everyone is a potential consumer! Using large words when unnecessarydoes not make you look intelligent; in fact, it alienates your reader.Get creative. Dont just do what everyone else is doing. The internet moves quickly and youve got tobe ready for the next big thing. Investigate trade magazines to see if there is anything useful that youcan use before anyone else does. Try to be an original and youll be rewarded with page visits andsales.It is important to put real effort into your photography for your product or service. Amateur-lookingphotography leaves a bad perception with your website visitors. It says to them that your brand isnot professional and that their money is, more than likely, better spent elsewhere. Invest inphotography and the images you use. They are the doors to your business.Turn your ad into a story or article rather than using usual marketing discourse. If you use the rightkeywords in your articles, your article will be considered as useful content. People might be moreinterested in reading something that makes sense instead of being aware that they are clicking on anad.Promise to solve a problem for your readers. They must be convinced that purchasing your productwill solve the pesky problem that they are currently dealing with. If you can solve problems for yourpeople, those people will turn into repeat customers and recommend your product to others.Treat every internet marketing campaign like youre telling a story. Include emotional words like"relief", "joy", and "freedom" to paint a picture in their mind of how great their life will be whenthey buy what youre selling. People become easily persuaded if you put them into a really goodmood.In important tip regarding Internet marketing is to keep a common theme with any other marketingthat you use. This is important so that your visitors are already familiar with your site because theyrecognize the font and color schemes. In addition, you may also find it beneficial to associate atagline or song with your company.Customers need a great reason to purchase your product or even to visit your site. When youreworking on your marketing, make sure youre approaching business from a customers angle. Howwill this product help you and why should you spend your time finding out about it? Answer those Copyright Shon Jimenez - 2013 34 of 65Home Business Sense
  35. 35. questions correctly, and youll find success.Put ads that complement and work together with your site. For instance, a detailed review of aproduct along with ads that feature it can be more effective than just having ads of your favoriteproducts. Not only will your readers be more interested in your ads, but also affiliate ads can evenmake your site more informative, and can help your readers find what they are looking for.As mentioned earlier, internet marketing has a lot of potential. Your marketing campaign couldreach the eyes of millions of people, but only if the marketing is done right! Dont waste your timeguessing where and how to advertise. The tips from this article can help you best utilize internetmarketing and reach your target consumers. Copyright Shon Jimenez - 2013 35 of 65Home Business Sense
  36. 36. Internet Marketing Tips To Make Your Business SuccessfulOnlineInternet marketing can employ a lot of different techniques depending upon whom you ask or talk toabout it. We all know that it is used to better promote your business, but that doesnt mean that youcan totally rely on it. Take some time to work on your site and then refine your marketing plan usingthe tips below.Internet marketing is one of the best and most effective ways to communicate with your customers.To increase customer satisfaction you should allow your customers an opened area of your websiteto do so. Many websites offer their own onsite forums. Putting an internal forum on your site willattract dialogue.An important tip regarding Internet marketing is to be sure that when you hire people to assist you,that you are hiring based on talent and ability to work with, as opposed to just hiring your friends orfamily. It is common for people you know to want to join a business, but they may not always makethe best partner.Choose targeted marketing campaigns instead of massive advertising blitzes. By personalizing yourmessage and targeting it to your likely buyers, you can send the message that your product is usefuland necessary and that you care about your consumers. If you go for a massive blitz, you willdehumanize your customers and make them resent you for "spamming".If you decide to purchase some internet marketing software, be sure to fully investigate the seller.Only make online purchases from sellers who have been in business for at least a year, have goodtestimonials, have a good rating with the Better Business Bureau, and have several options forcontact. You should be able to e-mail, call on the phone, and send a letter to the physical address ofanyone who expects you to fork over money.Do not put any type of flashy introduction on your website. This is just too much, and it is really notneeded. It can make the customer click off your page fast, and you could lose out on a nice sale orlead. Simple is best so that the customer can quickly find what they need and move on.Offer more collectible incentives to your customers purchase to get repeat buys more often. Whenyou offer something free that is collectible or part of a series, you attract those customers who loveto collect entire sets. that leads to more purchases for you and more pieces for your customers tocollect.If you want your visitors to feel connected to you and your site, make sure to reward them for theirparticipation. You can reference their comments in future blog posts or content and mention them byname, or you can include a widget on your site that highlights the people who comment mostfrequently. Even just responding quickly and in a friendly way to blog comments and e-mails canhelp visitors feel valued. Then theyll trust you more and be more likely to listen to you and take theactions you suggest.Internet marketing is difficult for all businesses, but if youre a real estate agent, it may be especiallydifficult due to the sheer competition in this field. However, there are some ways to give yourself anedge over that competition. Instead of trying to appeal to as broad a market as possible, focus onyour niche. Are you especially knowledgeable about rental properties or luxury estates? Make thatyour specialty, and let everyone know it. You should also make a habit of following up with yourclients after the sale, something that the majority of agents fail to do. Start a newsletter, and send itto past clients via email or "snail mail". Maintaining contact this way makes it more likely that theseclients will recommend your services to friends or return to you when they decide to sell their home. Copyright Shon Jimenez - 2013 36 of 65Home Business Sense
  37. 37. Its true that your website should promote yourself by design. That said, you can still take it furtherby using internet marketing. You can always refine your marketing plan to get more traffic andsales. Hopefully, these tips gave you advice on how to create a better internet marketing plan. Copyright Shon Jimenez - 2013 37 of 65Home Business Sense
  38. 38. Keep Your Internet Marketing Simple For SuccessfulCampaignsWe challenge you to try to find a better set of tips about internet marketing elsewhere, because it ishighly unlikely. Be sure to read this article first, because the advice written here comes from expertsin the field, and is written in a way that you can directly apply to your own situation.Time is valuable to people. Make sure youre not sending out a bunch of useless emails to yoursubscribers. The more often you send emails, the more likely they are to unsubscribe. Instead pick aday each week (or every other week) and only send emails on that day unless its important.Create a blog that gives a rundown of all of the events and news in your company. In your blog,make sure that you include a comments section, which will give your potential clients the ability toinject their input. This could help you gain a better idea of what your client wants and how toimprove your product.A memorable slogan can be a powerful internet marketing asset. Slogans offer small businesses thesame kind of brand recognition enjoyed by giant corporations. Good slogans are those that stick inwebsite visitors heads. If visitors remember nothing about an online business except its slogan, theycan still find it again - and they might very well do so.You can try giving away some electronic freebies to your customers that have your ads on them. Justmake sure that you allow them the option to pass it on to someone else. By doing that, you can getmore potential clients and more traffic to your site very easily.Make sure your website is secure from hackers. There is a huge network of cybercriminals out therewho want to break into your website and steal your customer data. Most hackers use commonattacks like SQL injection and cross-site scripting to compromise websites, so making sure yourserver software is up-to-date is the best defense against these kinds of attacks.To understand how your audience uses your website, you need to add analytics tracking to the site.Analytics gives you a lot of interesting intelligence about your website visitors including how manyare visiting each day, how many are returning a second time, what content they are most interestedin, and much more.Add a frequently asked questions section to your website, especially if you tend to get the samequestions in emails repeatedly. This will let your readers know that not only are you listening tothem, you are responding. Developing a great rapport with your customer is just as important as anyother marketing technique.Use local listings to your benefit. You can use sites like Superpages, Yahoo, and Google as well asmany other directories to create a way to find local shoppers for your business. You will be able toprovide information about where you are located, the contact information, and the website address todraw in new customers.Although there may be many different ways to increase your profits short term, the only provenmethod to making your site more successful is to write quality content and to raise awareness of thatquality content. Raising awareness will attract possible users and paying members, while qualitycontent will convert possible members to actual members.In conclusion, it is unlikely that you did not learn at least a handful of helpful hints from this article.As promised, you were given quite a few ideas to try out. Ideally they will help you notice adifference in your internet marketing success. Use this information, and watch your businesssucceed. Copyright Shon Jimenez - 2013 38 of 65Home Business Sense
  39. 39. Copyright Shon Jimenez - 2013 39 of 65Home Business Sense
  40. 40. Learn How To Get Good At Internet MarketingOne of the worst parts about most on-location businesses is that no matter how much time andmoney you invest, the odds of failure are always enormous. With the internet, however, you willnever run out of customers and never be in an undesirable location" - at least as long as you usethese internet marketing tips.If your website has multiple pages, check out which of those pages, visitors are viewing the most.The homepage is obviously the most important, but if visitors are visiting one page more thanothers, beef up that page a little bit by adding more features and links to other pages on the website.Make sure that you do housekeeping on your website to determine if there are any links that arebroken and need to be fixed. A link that does not work will frustrate your clients and may causethem to leave your site. This will hurt your sales and reduce the potential profit that you can make.Try to avoid banner ads that look like ads. You dont want them to appear like just another adbecause many people tend to ignore most ads as they find them hideous or annoying. Try designingthem to look like content on your site and offering them the option to read more information aboutthe product in the ad by clicking on it.In order to make money in internet marketing you need to be able to motivate people to purchaseyour product. This is easily done by telling them positive things about it. An example would be is bytelling them that their goals can be reached if they buy your product.Encourage user interaction by creating a blog for your website. By updating your blog frequently,you will keep the readers attention, and they will visit the site on a regular basis. If you offer RSSsubscriptions, your readers will be notified whenever the blog is updated, another strategy that willkeep them coming back for more.If you are using an email to communicate with your customers, make sure that it is a professionalemail account. You would not like the feeling of getting an email from someone you are contactingfor work from an email from a free email site. Get an email that is tied to your website.Making a successful internet marketing strategy necessitates knowledge of the different types ofvenues your target customers interact on then advertising on those venues. Do some researchthrough Google or other search engines to see where most of the conversation around your brand istaking place, then, once you have identified a few key websites, contact the administrators to reservead space.Deciding how to advertise your banner depends partially on your budget and partially on where youare advertising. There are three main advertising methods; you can buy impressions, fixedplacement or clicks. When you buy impressions, you usually have to start with a minimum of 5,000.Your banner then rotates on a site until it is displayed that number of times. Fixed placement usuallycorresponds with single-site advertising. The website displays your banner for a specified amount oftime. Although the site can give you an estimate of how many impressions your banner will receive,there are no guarantees. When you buy clicks, your banner rotates on a website until the number ofclicks you purchased is used. For example, if you buy 100 clicks, your banner stops circulating onceit has been clicked for the 100th time.If done correctly, internet marketing can lead to an endless array of customers stopping by your siteand purchasing your products and/or using your services. For every customer to pass you over, thereare a thousand more out there waiting to be drawn in by your efforts. Apply the tips above and buildup your customer base. Copyright Shon Jimenez - 2013 40 of 65Home Business Sense
  41. 41. Copyright Shon Jimenez - 2013 41 of 65Home Business Sense
  42. 42. Learn How To Get The Most Benefits From Internet MarketingThe internet allows you to market your products or your website on a massive, global scale. But howcan you best take advantage of the worldwide audience that the internet provides? Here are a fewtips that will help to guide you, as you try to make the most out of internet marketing.Have a lot of different options available for your customers to give you feedback on various aspectsof your site and products. This is invaluable information that can allow you to improve on yourbusiness and you get to hear it straight from the people who are wanting to buy your product. Givingyour customers what they want, is a good way to have them come back for more.To have a website that people want to visit, see it through their eyes. What is the point of your page?Who will read it? Why will they take away from it and what will cause them to come back? Havefriends and family look at drafts of your page and give you feedback.Log in the frequency of purchases on your site to determine who buys the most from your company.This will allow you to establish who your best customers are, as you should offer them extraincentive to purchase more products. Always maximize the happiness of your most frequent clientsto improve overall profit.The more successful you are as an Internet marketer, the more competition youre going to have.Always remember that you need to be wary of start-ups. They can quickly steal your customers. Youneed to look ahead of you and behind you in order to always stay a step ahead of the competition.It is imperative to track visitor data so that you can improve your business. Important data to track isinbound telephone calls to your business. All you need is a dedicated phone number for yourbusiness. This number should feature prominently on your website. Use a telephone trackingcompany that generates call reports. The type of data you would receive would be the callers name,telephone number and the length of the phone call.Every market in online business is going to have its peak season, so you need to learn to identifythese seasons if you plan to be a successful internet marketer. Some seasons do well while others dolittle to nothing at all. Figuring out which season is best for your business can definitely berewarding.To consider which forms of social media might best help you market your small business, rememberthat, just like with marketing offline, internet marketing will be the most effective if you carefullyplan your marketing campaign. Who is your target audience? Will a newsletter or emails best suityour goals, or are other forms of social media perhaps better suited?Make sure you include your website address, email and other company information on all yourbusiness paperwork from business cards to letterheads. You want to be sure your customers can findyou on the internet. If they dont know your site or email they wont know you have it available.When youre telling a customers story, within an internet ad, include the word testimonial. It ensuresthat the reader knows that this is a true tale from someone who has both bought and used yourproduct and that they havent been paid for their story. If a reader thinks your story is false, he or shewill not buy your product or service.The internet is a great marketing tool, but it will only be useful to you if you use it right. Thanks tothe advice provided in this article, youre now armed with the knowledge to make your internetmarketing a success. Youll be able to reap the rewards of your marketing in no time. Copyright Shon Jimenez - 2013 42 of 65Home Business Sense