Fine Homes & Estates
Co-Op Listing Opportunities <ul><li>Wall Street Journal </li></ul><ul><ul><li>6 National editions </li></ul></ul><ul><li>N...
Wall Street Journal <ul><li>Wall Street Journal </li></ul><ul><ul><li>6 National editions </li></ul></ul><ul><li>Reach alm...
New York Times <ul><li>New York Times   </li></ul><ul><ul><li>7 Friday Escapes sections </li></ul></ul><ul><li>Circulation...
Robb Report Collection <ul><li>Robb Report Collection   </li></ul><ul><ul><li>3 editions </li></ul></ul><ul><li>Published ...
International Herald Tribune <ul><li>International Herald Tribune </li></ul><ul><ul><li>2 National editions </li></ul></ul...
Fine Homes & Estates Magazine <ul><li>FH&E Custom Listing Publication   </li></ul><ul><ul><li>4 editions ( Spring, Summer,...
At Home with CENTURY 21 ® <ul><li>Free National Advertising Opportunity </li></ul><ul><ul><li>Almost 600,000 distribution ...
Online Initiatives <ul><li>RealEstateJournal.com </li></ul><ul><ul><li>Wall Street Journal’s real estate website </li></ul...
Marketing Collateral
Additional Marketing Solutions Customized Property Postcards  and Flyers
Choose a Specialist <ul><ul><li>CENTURY 21 Sales Professionals learn about Fine Homes & Estates  </li></ul></ul><ul><ul><l...
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Boston Real Estate - Fine Homes & Estates Presentation

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Boston Real Estate - Fine Homes & Estates Presentation

  1. 1. Fine Homes & Estates
  2. 2. Co-Op Listing Opportunities <ul><li>Wall Street Journal </li></ul><ul><ul><li>6 National editions </li></ul></ul><ul><li>New York Times </li></ul><ul><ul><li>7 Friday Escapes sections </li></ul></ul><ul><li>Robb Report Collection </li></ul><ul><ul><li>3 editions </li></ul></ul><ul><li>International Herald Tribune </li></ul><ul><ul><li>2 editions </li></ul></ul><ul><li>FH&E Custom Listing Publication </li></ul><ul><ul><li>4 editions </li></ul></ul>
  3. 3. Wall Street Journal <ul><li>Wall Street Journal </li></ul><ul><ul><li>6 National editions </li></ul></ul><ul><li>Reach almost two million buyers and sellers of luxury properties </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
  4. 4. New York Times <ul><li>New York Times </li></ul><ul><ul><li>7 Friday Escapes sections </li></ul></ul><ul><li>Circulation of almost 1,100,000 nationwide area every day </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
  5. 5. Robb Report Collection <ul><li>Robb Report Collection </li></ul><ul><ul><li>3 editions </li></ul></ul><ul><li>Published in tandem each month with Robb Report magazine </li></ul><ul><li>Reaches 187,000 ultimate homeowner with a combination of high assets and a passion for fine living </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
  6. 6. International Herald Tribune <ul><li>International Herald Tribune </li></ul><ul><ul><li>2 National editions </li></ul></ul><ul><li>Reach almost two million buyers and sellers of luxury properties </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
  7. 7. Fine Homes & Estates Magazine <ul><li>FH&E Custom Listing Publication </li></ul><ul><ul><li>4 editions ( Spring, Summer, Fall, Winter) </li></ul></ul><ul><li>High-tone publication distributed to over 300,000 qualified luxury consumers worldwide </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
  8. 8. At Home with CENTURY 21 ® <ul><li>Free National Advertising Opportunity </li></ul><ul><ul><li>Almost 600,000 distribution rate </li></ul></ul><ul><ul><li>Included as part of Preferred Client Club membership </li></ul></ul><ul><ul><li>Members receive ongoing communications including a personalized welcome letter, magazines, greeting cards, etc. </li></ul></ul>
  9. 9. Online Initiatives <ul><li>RealEstateJournal.com </li></ul><ul><ul><li>Wall Street Journal’s real estate website </li></ul></ul><ul><ul><ul><li>Homes must be priced at $500,000 and above and have at least one photo </li></ul></ul></ul>
  10. 10. Marketing Collateral
  11. 11. Additional Marketing Solutions Customized Property Postcards and Flyers
  12. 12. Choose a Specialist <ul><ul><li>CENTURY 21 Sales Professionals learn about Fine Homes & Estates </li></ul></ul><ul><ul><li>through the CENTURY 21 Learning system and become specialists </li></ul></ul><ul><ul><li>with: </li></ul></ul><ul><ul><ul><li>Market dynamics and products </li></ul></ul></ul><ul><ul><ul><li>Prospecting for luxury home clients </li></ul></ul></ul><ul><ul><ul><li>Techniques for farming in an upper-tier market </li></ul></ul></ul><ul><ul><ul><li>Uncover different ways of establishing yourself in the luxury home market </li></ul></ul></ul><ul><ul><ul><li>Discover ways to utilize the CENTURY 21 Fine Homes & Estates </li></ul></ul></ul><ul><ul><ul><li>tools and marketing materials to expand your presence in the </li></ul></ul></ul><ul><ul><ul><li>high-end property business </li></ul></ul></ul>

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