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Interview with Sonja Holverson HOSPITALITY EDUCATORS


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About hospitaliy teaching and travel industry experience of Sonja Holverson. Questions from Dr. John Hogan of Hospitality Educators

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Interview with Sonja Holverson HOSPITALITY EDUCATORS

  1. 1. Hospitality Conversations™ | International Exposure Expands the Pot...uccess in Hospitality Businesses and Academics | By Dr. John Hogan SUBMIT YOUR NEWS CONTACT USHOMEINDUSTRY NEWSMARKET REPORTSCOLUMNS 12 August 2011MOST POPULARSTAFF MOVEMENTS Hospitality Conversations™ | International Exposure Expands the Potential of Success in Hospitality Businesses and Academics | ByASSOCIATION UPDATE Dr. John HoganPHOTOSPRODUCT FEATURES Many of our earlier Hospitality Conversations™ columns thatJOB OPPORTUNITIES have examined internships have been at major universities withMARKETPLACE traditional four year academic programs. Several of these programs have international components that may include globalHOTELSCHOOLS internships and/or students from around the globe.INDUSTRY LINKSINDUSTRY EVENTS This column takes a different approach andBOOKSHELF includes feedback and observations fromHOSPITALITY NET 360 Sonja Holverson1 , Professeur en Marketing ECOLE HOTELIERE DE LAUSANNE. Professor Holverson hasRSS FEED (XML) an extensive career background in both academia and in the business side of hospitality. She has an MBA from HEC University of Lausanne, a diploma in Business AdministrationSEARCH from the Centre romand de promotion du management (CRPM), and a BA from the University of Hawaii. Her two-decade long GO career in the hospitality and tourism industry includes sales and marketing positionsPOWER SEARCH in Hawaii, California and Switzerland in many different positions, including hotels, restaurants, tour operators, travel agencies, incentive travel companies and cruiseCOMMUNITY lines.NEWSLETTERREGISTER Professor Holversons research and teaching experience includes giving executive courses on hotel branding in China and presenting research on hotel branding andUPDATE REGISTRATION affiliations at conferences in Switzerland, the US and Dubai. She particularly enjoysPOST/SUBMIT CONTENT interactive classes where students are very involved by contributing innovative andADVERTISING productive ideas to well-structured discussions and projects.INFORMATION CONTACT US ● Research interests: ● SME hotel strategies ● Lifestyle hotel strategies ● Strategic hotel branding and brand portfolio management ● Hotel off and on-line distribution Professor Holversons2 philosophy can be found on her website , " being a part of enabling students to develop into strategic yet creative and ethical professionals is very rewarding for me." We combined this column with ourQuestions I Wish You Would Ask Me™ to get a global perspective on travel, learning and hospitality. 1. Name your favorite hotel and why it is special to you Beau Rivage Palace, Lausanne, Switzerland. Despite its ornate over-the top- elegance, the staff is not formal nor arrogant and make all guests feel very comfortable. Its a wonderful escape from the daily routine. 2. Name your favorite restaurant and why it is special to you (1 of 4) [15.09.2012 17:30:17]
  2. 2. Hospitality Conversations™ | International Exposure Expands the Pot...uccess in Hospitality Businesses and Academics | By Dr. John Hogan La Poste, Grandvaux, Lavaux vineyards near Lausanne, Switzerland. Truly amazing all glass 2-sided view from up the hill located in the vineyards overlooking Lake Geneva and the French and Swiss Alps. Besides the view, the owners are always most gracious to me and I have fond memories of family and friends who have passed on as well as those still living with whom I shared special moments here. 3. Where do you vacation the most often? Paris or Barcelona 4. What is your favorite charity or cause? Alzheimers Association 5. Name your pet service peeve, why and any ideas you may have to address it . Not knowing the answer to my questions about a product and not offering to get the information from someone else. Training in customer service would be a logical start to correct this (although not all companies even do this) , but also it is important to know how to share information within a company and how to access it. 6. Who was the most important mentor in your life and why? My Father. He was courageous and taught me how to deal with difficult situations and still remain calm and resourceful. 7. In the last five years, what has been your most memorable meeting or convention experience and why? Travelcom by the US Travel Association in Chicago 2008 when Henry Harteveldt interviewed Richard Branson. It was most inspirational and motivating to know that travel giants can also be ethical and authentic. 8. What is the one piece of advice you would offer to a graduating student with a hospitality degree? Remain flexible, be yourself, keep your joie de vivre and then you will be able to do anything you like. 9. What is the one question do you wish someone would ask you in an interview today? Did you think 10 years ago that you would have accomplished all that you have today? We have asked dozens of people involved in hospitality businesses around the world to answer up to nine questions in this special section of If you would like to participate, please contact John. Feel free to share an idea for a column at anytime or contact me regarding consulting, customized workshops, speaking engagements ... And remember - we all need a regular dose of common sense. Success does not come by accident or chance. Contact us for assistance or 602- was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotels revenue, market share and profitability. With more than 800 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, is the number 1 website for hotel owners and managers of both independent and branded properties. This site can help you solve your problems now! Read MoreSpecial Anniversary Pricing For a Limited Time Code (2 of 4) [15.09.2012 17:30:17]
  3. 3. Hospitality Conversations™ | International Exposure Expands the Pot...uccess in Hospitality Businesses and Academics | By Dr. John Hogan RFS35 Use The Reader Feedback Special for an annual membership at a cost of less than 35 cents per day! KEYS TO SUCCESS™ is the umbrella title for my 2011 programs, hospitality services and columns. This years writings focus on a variety of topics for hotel owners, managers and professionals including both my "HOW TO" articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™ and Principles for Success. [1] [2] John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of , which has more than 1600 resource pages and has become the #1 independent website for hotel owners and managers. He is also the Principal of, which offers hospitality consulting and hotel expert witness services. TAGS ecole hoteliere de lausanne, incentive travel companies, beau rivage palace, diploma in business administration, university of lausanne, global internships, diploma in business, crpm, executive courses, interactive classes, international components, career backgroun CONTACT John Hogan, MBA CHA MHS CHE Email: ORGANIZATION John Hogan, CHA MHS CHE USA - Phoenix, AZ Phone: 602-799-5375 Email: Follow us on: RECENT NEWS Lessons from the field: a tale of two restaurants | By Dr. John Hogan Friday 14 September 2012 Additional Observations on Hotel Safety and Security for Hospitality Brands and Hotel Management Companies | By Dr. John Hogan Tuesday 11 September 2012 Questions I Wish You Would Ask Me™| Bill Hurley, International Hotelier Monday 20 August 2012 All Articles from John Hogan, CHA MHS CHE (3 of 4) [15.09.2012 17:30:17]
  4. 4. Hospitality Conversations™ | International Exposure Expands the Pot...uccess in Hospitality Businesses and Academics | By Dr. John Hogan Copyright© 1995-2012 Hospitality Net™ All rights reserved. Trademarks and product names are the property of their respective owners. Privacy Statement - Terms & Conditions - Advertising Information (4 of 4) [15.09.2012 17:30:17]