It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volumenumber and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and yourcompany as a reliable and credible source of informationand the kind of company that your customers will return to time and again.
Each newsletter that you put out to the world should havea consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.
A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons andholidays. The articles could reference menu items or recipes that they use as a marketing tie in.
An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encouragesreader participation and people, whether they admit it or not, like to see their name in print.
Viral marketing is a term used by marketing specialists which simply means encouraging current customers andprospects to share your message with their colleagues and friends.
Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter,preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family,and colleagues is all you need. The bonus is that there isan implied endorsement of your services to recipients of your forwarded newsletter.
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