10 Must Haves for A Successful E-Newsletter

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10 Must Haves for A Successful E-Newsletter

  1. 1. 10 Must Haves for A Successful E- Newsletter
  2. 2. First and foremost, your E-Newsletter must have a:
  3. 3. 1.SUBJECT LINE
  4. 4. ● Make it Newsworthy
  5. 5. Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and
  6. 6. One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline.
  7. 7. 2.VOLUME NUMBER AND A DATE.
  8. 8. It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volumenumber and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and yourcompany as a reliable and credible source of informationand the kind of company that your customers will return to time and again.
  9. 9. 3. THEME
  10. 10. Each newsletter that you put out to the world should havea consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.
  11. 11. A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons andholidays. The articles could reference menu items or recipes that they use as a marketing tie in.
  12. 12. 4.INFORMATION
  13. 13. Your newsletter must contain useful information. ContentIs Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.
  14. 14. This quotation ties in to the next E-Newsletter necessity:
  15. 15. 5.An Option for Reader Feedback
  16. 16. An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encouragesreader participation and people, whether they admit it or not, like to see their name in print.
  17. 17. 6.AN OFFER
  18. 18. Besides endearing your clients and prospects to you andyour company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.
  19. 19. 7.LINK TO YOUR WEBSITE
  20. 20. 8.VIRAL MARKETING
  21. 21. Viral marketing is a term used by marketing specialists which simply means encouraging current customers andprospects to share your message with their colleagues and friends.
  22. 22. Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter,preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family,and colleagues is all you need. The bonus is that there isan implied endorsement of your services to recipients of your forwarded newsletter.
  23. 23. 9.AN OPT-OUT
  24. 24. While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.
  25. 25. Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.
  26. 26. 10. SIGNATURE
  27. 27. All material on this site is provided for information only and may not be construed as medical advice orinstruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being.
  28. 28. www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org
  29. 29. Or for a more personal touch
  30. 30. Sincerely,
  31. 31. Annette Elton
  32. 32. Annette@AMBCreative.net
  33. 33. www.AMBCreative.net
  34. 34. 866-818-2917
  35. 35. It is important to have a signature for several reasons:
  36. 36. 1.Consistency
  37. 37. 2.Ease of use. If the reader prints out the newsletter then your contact information is readily available.
  38. 38. 3.Professional appearance.
  39. 39. 4.Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
  40. 40. 5.Possible legal protection.
  41. 41. If you have any questions regarding E-Newsletters, please feel free to contact me.
  42. 42. Happy Writing and Selling!
  43. 43. Annette Elton
  44. 44. AMBCreative, LLC
  45. 45. .
  46. 46. Please visit:http://futurejobsindemand.com/form.php?id=2120 for more info

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