1.
Milad Shokouhi & Qi Guo
From Queries to Cards

2.
Reactive Retrieval

3.
Proactive Retrieval (Zero Query)

4.
Credit: Nick Craswell

5.
Credit: Nick Craswell

6.
Third Party Integration
https://www.google.com/landing/now/integrations.html

7.
Re-ranking Proactive Card Recommendations Based on Reactive Search History
From Queries to Cards

8.
Clicks & Views

9.
Daily Usage

10.
Hourly Usage

11.
User Returns

12.
Clicked Topics
(Per-platform)

13.
Clicked Topics
(Cross-platform)

14.
Card Re-ranking (Carré)

15.
Features

16.
Results

17.
Head vs. Tail

18.
Feature Importance

19.
Summary

20.
Thank You!