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How to Add +$10,000,000.00 in AUM in Less Than 6 MonthsWhile Helping Pro Athletes Avoid Going Broke. For Financial Service Professionals Only
Why are so many pro athletes going broke? In the 2009 Sports Illustrated article, “How (and Why) Athletes Go Broke," Pablo S. Torre reported: "By the time they have been retired for two years, 78% of former NFL playershave gone bankrupt or are under financialstress because of joblessness or divorce. Within five years of retirement, anestimated 60% of former NBA players are broke."
Our research shows that many factorscontribute to this, such as...No initiation ofare so many of them Why a sustainable, long-term going broke?financial plan, early onOverspending on luxury goodsPoor ongoing advicePeak earning years span last a limitedtimeNo understanding of ongoing expensesToo many hands in the cookie jar Often...No BASIC PLAN in place from the get go.
Why target pro athletes?Because...They generate over $10B in annual salariesAdd endorsements, bonuses, additional businesses & its 10s ofbillions in investable assetsTheyre going broke & need direction, right nowThis not only impacts the athletes, BUT also the spouses, children &families involvedThere is a tremendous opportunity for financial service professionalswho "get it" to add clients & help fix the problem. They need help,right now!
Unique to the pro athlete clients vs. other appealing client markets (business owner, doctor, attorney, etc. clients)...Limited amount of time to generate a net What is UNIQUE about this worth to sustain them/families over a demographic? lifetime.A majority of these athletes are going to go broke if they dont take action, right now. This sense of urgency benefits financial advisors looking to work with this demographic. BUT...
Whatever the majority of sports agents, athletes & their financial advisors aredoing up to this presentation, right now, is absolutely not working, its broken! Fail F- The problem now... -verb 1. fail to get a passing grade.
With connections made with sportsagents & their athletes, financial advisors providing proper guidance, there are new clients & billions of dollars to be picked up. Making sense? That is unique! What is the opportunity?
Financial advisors who GET the opportunity at hand have a significantopportunity to add clients, raise assets & turn this disaster around, right now. A+ The Opportunity for Financial Services Pros... Succeed -verb 1. attain success or reach a desired goal.
Come to the table with a point of distinction, something not everyone is sharing: Tax strategy ideas no one else is talking about Insurance risk management ideas Investment risk management strategy This sounds good, knowledge todo I assets Legal BUT how protect add pro athlete clients? Simplicity of explaining the above increases your value, btw What makes you distinct vs. your competitors? Then bring it to em!These athletes have a financial pain and for most its not going away...Relieve the pain.
(Our research shows that this is probab Pro athletes, essentially, are 1 person corpo million dollar corporations that generate reve sources... Annual salary Bonuses Endorsement deals (many with multiple dealShould I contact the pro athlete directly? Investments Secondary businesses, etc. From our studies, the an
Instead contact and create the rela Their Sports AgShould I contact the pro athlete directly?
They are the mediary between the athlete an They have access to multiple athletes Weve watched 1 financial advisor generate a single relationship with an agent in less tha The great ones are looking for alliances with providersBenefits of working with the sports agent Consider the sports agen of that 1 person corp
Pickup the phone Direct mail campaigns to warm up contacts Postcard marketing Tear sheet letters Invitations to events and/or participate in eve Email campaignsWays to connect Webinars with the sports agent... Utilize current events as "talking points" with Sports Business Daily is the equivalent of Bl industry. Drawback...Costs $1,300/year
The global financial picture has changed dra years. Think about how hard it is being in th stay current...Imagine how hard it is for agen Tax law changes Investment vehicles Insurance risk managementWhat do Estate planning they need... Income generating vehicles Alternative investments The list goes on and on....
If we accept as the GIVEN here that... Pro athletes generate high annual incomes f yes? Many are broke rapidly in retirement, yes? This can destroy marriages, families & impa generations, yes? Many of the current advisors hold some of th What do we do in all of this? are a ton of assets Can we agree that thereThere is a massive opportunity for financial advisors who are good at what they do and can implement it.
Everyone and their mother markets to the bu attorney, executive, etc. markets. Very few are marketing to the pro athlete spa has a massive upside, but from what our res the most help. What do we do in all of this?There is a massive opportunity for financial advisors who are good at what they do and can implement it.
Pro Athlete Direct provides a limited amount of licenses to financial service professionals around the US, Canada, Europe & Asia that allows access into our real time database of over So, what do we do in all of this? 7,500 professional athletes and sports agents.This Access Provides the Opportunity to connect, network and collaborate with sports agents & athletes
So, what do we do in all of this? To our licensees we provide ongoing coaching & access to our proprietary Athlete Connect University. Here we provide our best practice strategies & tips for creating relationships as the trusted advisor.This Access Provides the Opportunity to connect, network and collaborate with sports agents & athletes
The poster child for how to handle your finances...Jamal Mashburns NBA career salary was roughly $75M. His net worth now is over $200,000,000.00.
The poster child for how to handle your finances... Video was not exported from SlideRocketJamal Mashburns NBA career salary was roughly $75M. His net worth now is over $200,000,000.00.
Do you have a clearer picture of the opportunity that exists, right now? If yes, and if adding additional athlete clients or your first athlete client fits into your area of interest, heres the next step... We are scheduling the "15 Minute Strategy Session" calls. During this call we learn more about your business to identify how we can help you do this. We also extend the scholarship opportunity for call participants. To view available dates & to schedule your call, go to: proathletedirect.com/strategysessionltd