Digital Event Moscow 2011 Piotr Grządziel

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Presentation from the Digital Event in Moscow 18.11.2011

Content planning and management, consumer control and engagement, digital and social strategy, campaign's social gene, consumer insight, CSR, cultural context, useful content, relevant entertainment, WOMM

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Digital Event Moscow 2011 Piotr Grządziel

  1. 1. “GETTING THE MOST OUT OFCONTENT & SOCIAL POTENTIAL IN DIGITAL MEDIA” Piotr Grządziel - Independent Consultant Ex Digital Officer at Grupa Żywiec (Poland) InteractiveMediaManager.pl
  2. 2. CONTENT IS THE KING
  3. 3. THINK & GO OUTSIDE OF THE LITTLE BOX...Source: Razorfish InteractiveMediaManager.pl
  4. 4. ATTENTION SHIFTSource: GoViral InteractiveMediaManager.pl
  5. 5. Source: Razorfish InteractiveMediaManager.pl
  6. 6. DIGITAL VS. SOCIAL STRATEGY
  7. 7. MAJOR DIFFERENCE Digital strategy Social strategy uses digital platform to reduce costs of creates platforms for people that help to createmarketing, acquiring and servicing consumers new or reinforce current relationships resulting for the company in reduced costs or increased prices Company Company Facebook r e Twitt InteractiveMediaManager.pl
  8. 8. NEW MEDIA PLANNING APPROACH
  9. 9. THE OLD SCHOOL WAY Idea + Media = InteractiveMediaManager.pl
  10. 10. THE OLD SCHOOL WAY “BIGGER BUDGET” Media Idea + = InteractiveMediaManager.pl
  11. 11. WOULD YOU LIKE TO SAVE UP TO 60% OF YOUR MEDIA BUDGET? ... and get 5x better ROI on the existing investments?
  12. 12. POWER OF SOCIAL Consumer insight CSR Cultural context Useful content Social GeneRelevant entertainment Media coverage ThingIdea + Event + WOMM = + Media InteractiveMediaManager.pl
  13. 13. Piotr@InteractiveMediaManager.pl

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