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Ukraine and CEE in international technology media


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An attempt at painting a picture of how well tech startups and bigger companies from Ukraine and Central and Eastern Europe are reported on by major English-language technology media. The research is done using the first 50 emails of the ProCEEd > Newsletter (

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Ukraine and CEE in international technology media

  1. 1. Ukraine and CEE 
 in international technology media: 
 Problems and fixes Andrii Degeler
  2. 2. Who am I?
  3. 3. What is ProCEEd > Newsletter? • CEE tech news • 1,500+ headlines • English and local languages
  4. 4. Lots of stories in English
  5. 5. Put into perspective Mainstream: 
 The Next Web TechCrunch Ars Technica Wired etc. Niche: 
 UADN Kyiv Post Arctic Startup Bitspiration EWDN etc.
  6. 6. Mainstream media and CEE tech news
  7. 7. Mainstream media and CEE tech news
  8. 8. What are they writing about?
  9. 9. Who’s interested in CEE?
  10. 10. Who writes about Ukraine?
  11. 11. What’s interesting in Ukraine?
  12. 12. You can do better • Typical story: a feature/report or a startup news piece covered by TechCrunch or The Next Web • Two stories per month, really?
  13. 13. Three things to know • Know your media • Know your strengths • Know your audience
  14. 14. Pitch away! Image credit: Dan Govan / Flickr
  15. 15. Niche English-language media are your friends!
  16. 16. Thank you! | @shlema More data on Github soon! Any questions?