Ketchup Launching Plan In Bhopal Location.

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This is the ppt related to WWF marketing wrestling program held at IPER Bhopal. its the Product Launching simulation program.

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Ketchup Launching Plan In Bhopal Location.

  1. 1. INSTITUTE OF PROFESSIONAL EDUCATION RESEARCH (IPER) AND Presented By: Aarti Sharma Babloo Rajput Mukesh Tiwari Pooja Rohani Purva Choudhary Srishti Jaiswal Shivendra Chaturvedi Himanshu Manwani 1
  2. 2. Jingle Pizza mein,burger mein ,samose mein swaad ho lana To sirf or sirf healthy tamata ketchup hi khana
  3. 3. Healthy tamata ketchup “Too good to taste in fest and haste “
  4. 4.  Tomatoes  Chilli powder  Sugar  Cloves  Cardamom  Cinnamon
  5. 5.  Ginger  Garlic  Vinegar  Salt  sodium benzoate
  6. 6.  Pure and natural  Contains no artificial additives  Healthy and tasty.  Medicinal value: Cancer resistant  Corn And sugarfree`
  7. 7.  Tomato Ketchup  Chilli Ketchup  Meat Heat
  8. 8.  Can be a complement with  pizza  burger  Samosa and other fast food items  Can be used as puree  Can be consumed anytime .
  9. 9. PACKAGING :  Attractive  Informational Different kind of packaging like : POUCHES ( 10 gms)  PICHKU (400gms)  BOTTLE (1KG)
  10. 10.  SEGMENTATION  B2B  B2C TARGETING  Dominos  Sagar Gaire  Other fast food restaurants   POSITIONING Too good to taste in fest and haste
  11. 11.  ADVERTISEMENT : Print media Danglers Free sample in newspaper 2.Electronic media 3. Retailers will be given extra packets so that they will keep our product in front counter. 1.
  12. 12. Product name Mrp Purcha Sales Profit se cost cost in margin rs (in rs) Transportat city ion cost (free) Top taste 59/KG 50RS 51-59 1-9 Golden crown 89/KG 68RS 68-89 1-21 - Dippy’s (kissan product) 70/KG(9 60RS 70GMS) 61-70 1-10 Funtop 60/KG 45RS (980GM S 65/KG(1 30RS .2KG) 46-60 1-15 M.P 31-65 1-44 Bhopal M&M Out of india
  13. 13. 40rs 30 31-40 1-10 - - 15 12 13-15 1-3 - - TOPS 60/KG 50RS 51-60 10 NILON’S SMALL POUCHES 1RS /9 GMS 0.85/pais e 0.9-1rs 0.10 paise Kissan (small bottle) Pichkoo ketchup
  14. 14. Promotion budget Cost in rs. FM Cost in rs. 78750 10 days (15sec) (30-40 times) 5250 per day PAPER ADVERTISEMENT- 12760 *10 days 127600 (mid page size5’4) Bhaskar newspaper DANGLERS 1500 danglers (for retailers and other food hubs) 0.20 paisa/dangler 400 SAMPLE PACK DISTRIBUTION 200000 copies of newspapers 40000 cost of pouch 10000 charge for distribution Total 256750 lac.
  15. 15. Cost in Rs. Packaging 44400 Sales Promotion 20,000 R&D Market Research 40,000 Transportation 1800 Salaries and other overheads 40,000 Other Expenses 25,000 Tax and Legal 50,000 Grand Total 477950
  16. 16. 1 Ltr. Bottles  1cartoon= 12 bottles MRP – 65/10% Wholesaler 12%Retailer  2. Pouch    1 box= 1000 Pouch  100 box*1000=100000  MRP – 1000/- per box  Wholesaler price – 850/- per box
  17. 17. 3) Pichkoo(400 ml)     1 box= 50 MRP – 33/Wholesaler 10 % Retailer 15%
  18. 18.  Primary transportation will be Chota Hanthi Tata small truck.  There will not be any secondary one
  19. 19. Manufacturer Wholesaler 1 Retailer 3 2 Bairagad Kolar New market
  20. 20.  New standard packaging norms for FMCG  Goods advertisement and promotion services  Specifics of selecting business partners (distributors, dealers), permitted criteria, selective sales;  BIS - 2491:1998 & 1070:1992 For Food hygiene and water.  Developing a marketing policy in accordance with the trade legislation
  21. 21.  Controlling will be done on the basis of DSR  feedback will be taken on that basis for any grievances and complains Mail Id: feedback@healthytamata.com Toll free number :1800-24560000

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