Prepared by:
Shiva chegini

Prepared for:
DR.Hooman Attar
MBE-1392
Index
 Company
 History/Vision/Mission
 Values and Slogans
 Certificate and rewards
 Products
 Competitive advantage...
The company is the largest
manufacturer of household
appliances in Iran. The precision
manufacturing process and quality
c...
1. General information:
2. Prior to 1357: 40% and 20% of Toshiba
Corporation and Mining Development
Bank of Iran.
3. 1357:...
In March 1347
Factory technical partnership with
Japan's Toshiba, Toshiba Pars began its
activities in the province.
In No...
Currently Pars Khazar Industrial Company,
the largest manufacturer of small
electrical home appliances, continues to
opera...
Value and slogan

Customer satisfaction, new
product development and the
flourishing of Iran's efforts, the
company's miss...
Laws , ethical norms and values ​of society and
adherence to social and environmental
responsibility
Provide and maintain ...
Permanent link staff and human resources capable
honest, trustworthy , hardworking and committed
to company goals
Belief i...
Customer satisfaction , new product
development and the flourishing of Iran 's
efforts ,
‫خشنودی مشتریان، طراحی و توسعه مح...
Pars Khazar is represented in the
following countries
Ukraine - United Kingdom - Germany Holland - Namibia - Iraq - Afghan...
mission
the company's mission . Pars Khazar
Industrial company with the mission
target to achieve its 20-year vision : Our...
Certificates and Honors
Company

All our products have a standard certificate
ISIRI Institute of Standards and Industrial
...
Certificates and Honors
Company
Found in the certification of ISO9001-2000
HC Swiss SGS certified, a commitment to
excelle...
1392
Appreciation and pride in the superior
quality of the sample unit
Gillan standard / general manager of
Standard provi...
1391
Excellence Award ** Iranian Excellence
Award
Minister of Industry, Mine and Commerce
national award for Organizationa...
Special Appreciation Award Trophy Q.CC
The Director General of Tehran Province
Standard
Best Tablet EIR second stage of th...
1390
Renewal of international certification of
quality management system
ISO 9001:2008
SGS company
Europe C.E- product sta...
National Accreditation of
CD Meyer highest productivity in the
Third National Festival Main indicators productivity and sp...
Environmental commitments
Society and environment and meet their
Stakeholders and beneficiaries benefit
balance of the obj...
Environmental commitments

Converting fuel boilers and furnace hot air
from burning fuel oil to natural gas mode
to reduce...
- Converted to gas -fired heating system
for all workshops
- Change coloration of the liquid dye
staining method of powder...
Prevents damage to control systems and
physical assets of the company and a
waste of resources to create a single
schedule...
review alone power plants , with the goal
of zero reactive power and overhaul and
update system electrical substation
capa...
Corrected wind direction distribution and
elimination capacity of the air storage
tanks , leak, possible , regular servici...
- Maintenance programs formally energy
supplies , including electricity , boilers and
compressors
- powerhouse of intellig...
parts purchased from outside companies
and provide its suppliers to prevent
nonconforming items to the destination
worksho...
- Safety Committee in order to minimize
any detrimental environmental impact of
the company's production process , from
th...
Conferences and Exhibitions
Pars Khazar Industrial Company in order
to displaying their products directly to
consumers, wh...
Products Category
Cooling Fans
Rice Cookers/Steam Cookers
Meat Grinders
Vacuum Cleaners/Steam
Cleaners
Juicers
Food Proces...
Pars Khazar Industrial Company
exports
about " the second half of 1378 to work
with a number of European countries and
Can...
In the Americas, from Canada to 110 volts
cookers exports began in 1384 and within
Asia Pars Khazar products to neighborin...
Pars Khazar its products in several
countries through 10 sales representative
offers. These agencies include four
represen...
Goods sent to Europe and Canada only
type of rice cooker and client products to
Asian and African countries combined rice
...
Financial Analysis

Pars Khazar 6 months of the end of the financial year ending
12/29/1392 867 riyals for their profits r...
The company's competitive
advantages:
Pars Khazar Industrial Company develops
after sales service network with more than
3...
Pars Khazar Industrial sister companies :
Pars Khazar order to complete its activity
correlations also uses the services o...
Customer communication:

The company settled the voice of the
customer, at all hours of the day, the client
provides the n...
BCG MATRIX

fan

cooker

juicer

vaccum
strength

Long history and much experience in the appliances
many branches in different cities of the country
A well-known...
weaknesses
Does not take advertising
Quality control of marketing programs
Lack of integrated systems in the
enterprise
La...
Not many Iranian competitors in the
country
Lower price than the foreign equivalent
Various occasions in Iran To give a gi...
Imports of Chinese home appliance
There are strong competitors in the market
Variety of home appliances market
Of cheaper ...
PESTEL analysis
Political factors
The impact of foreign policy on the entry
of foreign competitors
Expensive foreign material
Direct ef...
THREATS

The impact of sanctions on customers
buying power
economic factors
Rate of economic growth

Inflation, in general, decreases the
ability to purchase. Of course The
impact...
Technological factors
Usage of communication technologies
Environmental factors
- Converting fuel boilers and furnace hot air
from burning fuel oil to natural gas mode to
reduce th...
Legislative factors
The law of intellectual property protection
The places office legal restrictions
Disruptive technology
A total new generation of appliances
Porter’s five forces
Threat of new entrants
 National Competitors :
 Those who are not yet integrated or
have unified standards.
 Newcomers ...
Power of suppliers
Plastics manufactures plastic components
required by the Company and is performed
Caspian, Caspian plas...
Threat of substitutes
More variety at lower costs
Online advertisement
Online sales and promotion
Other competitors
Competitive rivalry
Given the variety of different
brands on the market can be
pointed Samsung and dessini
Place
ground floor
Big Size
Three branches in Tehran and
one branch in karaj and one
branch in rasht
Online shopping
price

Pay attention to market elasticity
Changes two times every year
Pay attention to market elasticity
Pay attention to...
process
Pars Sheed Commercial Company,
representing more than 390 after sales
service centers in more than 252 cities and
...
Research & Development
Process for Contingency plan
They want to be seen persistent,
trustworthy
All products and parts th...
People:
Culture: Employees are fast,
friendly and inviting
Do everything possible for
customers
Supervisor: B.S. in relate...
Promotion
Advertisement in magazines (Peike
Bartar)
For anniversaries: Ramadan, Fajr,
…
Coupon for some organizations
Onli...
customer behavior
Variety seeking, so promotion is
important
Create clients and vendors Club
After Sales Service
Availabil...
Recommendation
More promotions:
They have competitive advantages like :
Pars Khazar Industrial Company develops
after sale...
Pars Khazar Industrial Company develops
after sales service network with more than
350 Authorized centers in all cities, a...
Title
Pars khazar
Pars khazar
Pars khazar
Pars khazar
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Pars khazar

  1. 1. Prepared by: Shiva chegini Prepared for: DR.Hooman Attar MBE-1392
  2. 2. Index  Company  History/Vision/Mission  Values and Slogans  Certificate and rewards  Products  Competitive advantage  BCG Matrix  SWOT Analysis  Macro Environment  PESTEL Analysis  Disruptive Technology  Porter’s Five Forces  Customer  7P  Customer Behavior  Segmentation  Recommendation
  3. 3. The company is the largest manufacturer of household appliances in Iran. The precision manufacturing process and quality control systems ensure a quality product from the Caspian Pars have made so far , which brings consumer confidence . Pars Khazar Industrial Company received so far standard certificates Iran ISIRI, TUV Austria , CE unity of Europe , CPT Astrakhan, Russia, 2000 - 9001 ISO capability.
  4. 4. 1. General information: 2. Prior to 1357: 40% and 20% of Toshiba Corporation and Mining Development Bank of Iran. 3. 1357: established luggage enterprise barking and barking all the stock of the company was transferred to Toshiba. 4. 1359: Toshiba Industrial Co. renamed. 1373: The government's policy of privatization, equity investment company Pars luggage company
  5. 5. In March 1347 Factory technical partnership with Japan's Toshiba, Toshiba Pars began its activities in the province. In November 1361 the name was changed to Toshiba Pars Pars Khazar Industrial Company.
  6. 6. Currently Pars Khazar Industrial Company, the largest manufacturer of small electrical home appliances, continues to operate as a public company and its shares on the Stock Exchange will be released. The company is also one of the pillars Pars Investment luggage.
  7. 7. Value and slogan Customer satisfaction, new product development and the flourishing of Iran's efforts, the company's mission
  8. 8. Laws , ethical norms and values ​of society and adherence to social and environmental responsibility Provide and maintain the value of capital and long term interests of investors Commitment to total quality management and continuous improvement of products and services Permanent link to loyal customers Strategic alliances with suppliers and providers credible and formidable
  9. 9. Permanent link staff and human resources capable honest, trustworthy , hardworking and committed to company goals Belief in motivation , teamwork and effective participation in organizational Continuing education and staff development to innovation and continuous improvement Following systemic administration in order to improve the technical quality of Decisions based on scientific study and analysis of data and information
  10. 10. Customer satisfaction , new product development and the flourishing of Iran 's efforts , ‫خشنودی مشتریان، طراحی و توسعه محصوالت جدید‬ ‫و تالش در شکوفایی ایران عزیز، سرلوحه فعالیت‬ ‫شرکت است‬ Our goal is to transform the company to staff development, continuous improvement of products and services, and increased efficiency and flexibility are the main beneficiaries of the leading suppliers to become the world famous variety of electrical home appliances.
  11. 11. Pars Khazar is represented in the following countries Ukraine - United Kingdom - Germany Holland - Namibia - Iraq - Afghanistan
  12. 12. mission the company's mission . Pars Khazar Industrial company with the mission target to achieve its 20-year vision : Our mission ; production of electrical appliances in the models , colors and sizes varied , with quality and comply with international standards in quality with reasonable and competitive price, to achieve the goals : increase in market share , sales , value added and productivity and return on investment to interest , satisfaction and joy of key stakeholder organizations
  13. 13. Certificates and Honors Company All our products have a standard certificate ISIRI Institute of Standards and Industrial Research of Iran , CE certification of Europe Union , Austria safety certification (TUV) and CPT certification of Russia.
  14. 14. Certificates and Honors Company Found in the certification of ISO9001-2000 HC Swiss SGS certified, a commitment to excellence EFQM, received the title of " entrepreneur " sample over several consecutive years, received a license from the Office of Standards and Industrial Research of Iran Nationally Accredited Labs , receiving unit quality in the province over the past few years in a row , exporter province, responsible for quality control samples and countries certificates consumer Rights in the years 1387 and 1388 and 1389 and 1390 and in 1391 and 1392 , including the great achievements of the company's management is considered
  15. 15. 1392 Appreciation and pride in the superior quality of the sample unit Gillan standard / general manager of Standard province Appreciation and pride in the superior sample quality control manager Director General of Gilan standard Renewal of international certification of quality management system ISO 9001:2008 SGS company Thanks slate products electric rice cooker for 5 years product quality continuing Iran National Standard Thanks a tablet in the second round Festival of National Productivity National Festival productivity depends Chamber of Commerce - Iran's Industries and Mines
  16. 16. 1391 Excellence Award ** Iranian Excellence Award Minister of Industry, Mine and Commerce national award for Organizational Excellence Silver statue of consumers ' rights Minister of Industry, Mine and Trade Store fail to receive e Pars Khazar symbol electronic trust E-Commerce Development in Iran Firstly Tablet - National Festival of productivity National Festival productivity depends Chamber of Commerce - Iran's Industries and Mines Energy management system certification ISO-50001: 2011 Company TÜV-ICB Standard Certification Europe Company
  17. 17. Special Appreciation Award Trophy Q.CC The Director General of Tehran Province Standard Best Tablet EIR second stage of the third national festival experience improving productivity and efficiency of the project ( design, manufacture fully automatic rice cooker ) The jury and the national secretariat of the Scientific Committee and strategic productivity depends Chamber of Commerce - Iran's Industries and Mines
  18. 18. 1390 Renewal of international certification of quality management system ISO 9001:2008 SGS company Europe C.E- product standard certification Fan QS firms Sample certificate of appreciation and pride in manufacturing superior quality at national level Head of Standards and Industrial Research of Iran Appreciation and pride in the superior quality of the sample unit Gilan Governor / General Manager Standard province International certificate Appliances on ISO/IEC-17025
  19. 19. National Accreditation of CD Meyer highest productivity in the Third National Festival Main indicators productivity and specific sectors household productivity index currency group The jury and the national secretariat of the Scientific Committee and strategic productivity depends Chamber of Commerce - Iran's Industries and Mines Trophy and Certificate of protecting the rights of consumers in 1390 The protection of consumers and producers - Ministry of Commerce
  20. 20. Environmental commitments Society and environment and meet their Stakeholders and beneficiaries benefit balance of the objectives and policies of the organization. In this regard, Pars Khazar Industrial Company as a responsible organization , the environment , in addition to compliance with regulatory requirements, since the Aqdamt environmental affairs effectively done. -
  21. 21. Environmental commitments Converting fuel boilers and furnace hot air from burning fuel oil to natural gas mode to reduce the contaminants in the environment , - All motor home into a gas -fired central heating
  22. 22. - Converted to gas -fired heating system for all workshops - Change coloration of the liquid dye staining method of powder (electrostatic ) that eliminates toxic fumes given off by a significant reduction in the fine and the color was a waste into eco-system , and to enable reversible color added New Order Google Translate for Business:Translator ToolkitWebsite Translator Removal of cyanide compounds in electroplating, - Mechanization of wastewater treatment system , the effluent from the environmental features as standard. The validity of this claim by environmental inspectors with periodic sampling to be approved .
  23. 23. Prevents damage to control systems and physical assets of the company and a waste of resources to create a single scheduled maintenance and repairs (P. M) 1370 - Approach to optimize the existing Organization materials and reduce waste , using an integrated planning system for material management - And the method to form teams of industrial Adornment (5s) - Energy Management Committee in 1376 in order to optimize energy consumption , some examples of measures taken to optimize energy consumption is as follows
  24. 24. review alone power plants , with the goal of zero reactive power and overhaul and update system electrical substation capacitor banks , - Overall reform steam distribution system in a motor home and a reduced supply of steam boilers and burners are operating within Corrected wind direction distribution and elimination capacity of the air storage tanks , leak, possible , regular servicing of compressors ( compressors reduce operating hours ) and the improvement of conditions ( reducing power consumption ,
  25. 25. Corrected wind direction distribution and elimination capacity of the air storage tanks , leak, possible , regular servicing of compressors ( compressors reduce operating hours ) and the improvement of conditions ( reducing power consumption , avoid wasting compressed air production repentance air distribution compact and eliminate potential leaks to avoid wasting compressed air production and increasing capacity of storage tanks , air compressors serviced regularly to reduce compressor operating hours and reduced power consumption , and ultimately " improve conditions of use
  26. 26. - Maintenance programs formally energy supplies , including electricity , boilers and compressors - powerhouse of intelligent systems - Optimized power management certificate (2011-50001-ISO) - Separation of waste and garbage in the proper way to recycle them as separate types of plastics, foam , corrugated , paper and ... Isolation and chemical types of electronic components such as batteries and ......
  27. 27. parts purchased from outside companies and provide its suppliers to prevent nonconforming items to the destination workshops , Self- inspection and selfcontrol strategies for the future, and follow the development of his approach to the inspection of all plant production personnel .
  28. 28. - Safety Committee in order to minimize any detrimental environmental impact of the company's production process , from the inception of the company , Restarting the projection , an extensive investigation was conducted using the technologies of the day . Reduce energy and water consumption , waste reduction , waste reduction and waste less, the objectives of this research. Google Translate for Business:Translator Toolki
  29. 29. Conferences and Exhibitions Pars Khazar Industrial Company in order to displaying their products directly to consumers, which includes the 140 model that shows the provincial company Falling Enforcement activities during the exhibition include: o recruitment Club Consumers (sample form ( o hold and Lottery awards o survey of consumers about the product o go to the mall and visited the vendors at the provincial level Access to after-sales service centers
  30. 30. Products Category Cooling Fans Rice Cookers/Steam Cookers Meat Grinders Vacuum Cleaners/Steam Cleaners Juicers Food Processors Fryers/Barbecues Tea Makers Sandwich Maker/Egg Boiler Oven Toasters Steam Irons Hairdryers/Digital Scale Fan Heaters Air & Water Purifiers Food Savers Export Products
  31. 31. Pars Khazar Industrial Company exports about " the second half of 1378 to work with a number of European countries and Canada began to cooker . During these years the export Plopaz Pars Khazar some European markets , buyers have been exposed to so far has been welcomed by many customers . Pars Khazar currently export markets in Europe , Germany, UK, Denmark, Austria , the Netherlands and Italy are.
  32. 32. In the Americas, from Canada to 110 volts cookers exports began in 1384 and within Asia Pars Khazar products to neighboring countries such as Iraq, Afghanistan and some countries continue Armenia and Azerbaijan , Tajikistan, the case is forwarded . Continental Pacific Australia Pars Khazar is the customer's products . The activities have been conducted in Africa and Cameroon , Senegal , Namibia and Algeria are a number of products of this company . Dutch market in Europe , the Pacific and Australia markets the Colombian market in Latin America
  33. 33. Pars Khazar its products in several countries through 10 sales representative offers. These agencies include four representatives in Germany , two in the United Kingdom representative , one representative in Canada , one representative in Iraq , one in Afghanistan and one representative agent in Ukraine .
  34. 34. Goods sent to Europe and Canada only type of rice cooker and client products to Asian and African countries combined rice cooker, vacuum cleaner, Meat Grinder, juicer , fan , heater and toaster oven is. Abroad after-sales service by our sales agents , and in some cases, replacement parts or replace the product takes place.
  35. 35. Financial Analysis Pars Khazar 6 months of the end of the financial year ending 12/29/1392 867 riyals for their profits realized that the figure of 87% is predicted for UPS 986 rials for the current fiscal year is now . The company 6 month period amounted to 49% of sales , 59 percent ( device ) , a 48% cost and 53% of its gross profit to cover the anticipated Non -realization of revenue and 95% ( investments , etc.), the main reason is to cover 87 percent profit six months ( adopted company projected revenue from investments is equal to 63 % of operating profit ) Same period last year the company had achieved 191 riyal divided. At the end of 6 months, the company has accumulated profit of 287 billion , equivalent to 190 percent of capital
  36. 36. The company's competitive advantages: Pars Khazar Industrial Company develops after sales service network with more than 350 Authorized centers in all cities, all products of their support for 10 years, and with more than 25 months free After Sales Service and 2 months on products to our customers replace offers
  37. 37. Pars Khazar Industrial sister companies : Pars Khazar order to complete its activity correlations also uses the services of several companies . Warehousing services , distribution and after sales services of the Company is responsible for pars Shade . Plastics manufactures plastic components required by the Company and is performed Caspian , Caspian plastic activate one of several large companies specializing in the production of plastic parts for home appliances and automobiles, is . Quality engines used in small appliances such as air conditioners , vacuum cleaners , meat grinder and juicer, with the focus of the company is to supply Caspian appliances designed for the task , " From Idea to Product" Pars Engineering Company Zarasa as the first and most important processing hub for new ideas in the field, has taken over .
  38. 38. Customer communication: The company settled the voice of the customer, at all hours of the day, the client provides the needed information to them and to receive comments and suggestions of customers
  39. 39. BCG MATRIX fan cooker juicer vaccum
  40. 40. strength Long history and much experience in the appliances many branches in different cities of the country A well-known brand in the country High variety of appliances compared to other Iranian competitors Influence in decision-making organs of the State
  41. 41. weaknesses Does not take advertising Quality control of marketing programs Lack of integrated systems in the enterprise Lack of operational planning system The lack of a comprehensive quality control system. Not available / appropriate use of production capacity Failure to establish appropriate incentive credit
  42. 42. Not many Iranian competitors in the country Lower price than the foreign equivalent Various occasions in Iran To give a gift Some people like to buy branded Iran
  43. 43. Imports of Chinese home appliance There are strong competitors in the market Variety of home appliances market Of cheaper Chinese goods People tend to cheap goods
  44. 44. PESTEL analysis
  45. 45. Political factors The impact of foreign policy on the entry of foreign competitors Expensive foreign material Direct effect on inflation
  46. 46. THREATS The impact of sanctions on customers buying power
  47. 47. economic factors Rate of economic growth Inflation, in general, decreases the ability to purchase. Of course The impact of inflation on the industry, because its product is somewhat an essential good, is less, relative to other industries. Modernization of society Media advertising
  48. 48. Technological factors Usage of communication technologies
  49. 49. Environmental factors - Converting fuel boilers and furnace hot air from burning fuel oil to natural gas mode to reduce the contaminants in the environment,
  50. 50. Legislative factors The law of intellectual property protection The places office legal restrictions
  51. 51. Disruptive technology A total new generation of appliances
  52. 52. Porter’s five forces
  53. 53. Threat of new entrants  National Competitors :  Those who are not yet integrated or have unified standards.  Newcomers to the industry who despite having standards, have a small market share.  International Competitors :  Chinese brands and different brands of appliances
  54. 54. Power of suppliers Plastics manufactures plastic components required by the Company and is performed Caspian, Caspian plastic activate one of several large companies specializing in the production of plastic parts for home appliances and automobiles, is. Quality engines used in small appliances such as air conditioners, vacuum cleaners, meat grinder and juicer, with the focus of the company is to supply Caspian appliances designed for the task, "From Idea to Product" Pars Engineering Company Zarasa as the first and most important processing hub for new ideas in the field, has taken over
  55. 55. Threat of substitutes More variety at lower costs Online advertisement Online sales and promotion Other competitors
  56. 56. Competitive rivalry Given the variety of different brands on the market can be pointed Samsung and dessini
  57. 57. Place ground floor Big Size Three branches in Tehran and one branch in karaj and one branch in rasht Online shopping
  58. 58. price Pay attention to market elasticity Changes two times every year Pay attention to market elasticity Pay attention to competitors
  59. 59. process Pars Sheed Commercial Company, representing more than 390 after sales service centers in more than 252 cities and 31 provinces, providing services to the consumer products and Saya is Parskhzr. All products and Saya Parskhzr with 2 months warranty (replacement product, provided the defect) and 25 months warranty (building products) and are parts for 10 years
  60. 60. Research & Development Process for Contingency plan They want to be seen persistent, trustworthy All products and parts that their failure is due to the production, within the time aforesaid, shall be repaired or replaced. Customer can at all hours of day and night through answering telephone numbers or IVR companies, your need to obtain information or suggestions, criticism and company officials are required to notify their problems: Answering phone number: 02144903313-14 Number: 88811002-021
  61. 61. People: Culture: Employees are fast, friendly and inviting Do everything possible for customers Supervisor: B.S. in related field & general conditions competencies Employees are trained
  62. 62. Promotion Advertisement in magazines (Peike Bartar) For anniversaries: Ramadan, Fajr, … Coupon for some organizations Online shopping
  63. 63. customer behavior Variety seeking, so promotion is important Create clients and vendors Club After Sales Service Availability Simulation with high quality brands Being customer friendly Increasing the number of branches
  64. 64. Recommendation More promotions: They have competitive advantages like : Pars Khazar Industrial Company develops after sales service network with more than 350 Authorized centers in all cities, all products of their support for 10 years, and with more than 25 months free After Sales Service and 2 months on products to our customers replace offers
  65. 65. Pars Khazar Industrial Company develops after sales service network with more than 350 Authorized centers in all cities, all products of their support for 10 years, and with more than 25 months free After Sales Service and 2 months on products to our customers replace offers
  66. 66. Title

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