Brand equity model

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Brand equity model

  1. 1. Prepare By: Group Member Name and ID SHIVA CHEGINI MR 121183 FATIMA ZAHIRA MAZLAN MR121214 AMMAR AL-TAYARA MR 121142 XING FEI FEI MR 111223
  2. 2.  Questions to evaluate the product:  Who are you? (Identity)  How often and easy you chose specific product? Salience  What are you? (Meaning)  Does this product reflect your needs? Performance and Imagery  What about you? (Response)  What is your personal opinion about the product? Judgment and feeling  What about you and me? (Relationships)  Do you think that you are related with the product? Resonance
  3. 3. Evaluation 4 3.5 3 2.5 Tropican 2 Minute Maid 1.5 1 0.5 0 1 2 3 4

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