PRESIDENT & CEO
CEO , SONY MOBILE
CHAIRMAN & CEO
GROUP CEO SONY
PRODUCTS & SERVICES
1.Television & Projectors 13. Batteries
2. Home video 14. Other
3. Home audio
4. Home Theatre System
6. Handy cam video camera
8. Portable Audio
10. In-car Entertainment
11. Mobile phones
12. Storage & recording media
Sony Pictures Entertainment
Sony Pictures Entertainment is the television
and film production/distribution unit of Sony.
With 12.5% box office market share in 2011
The company has produced many notable movie
franchises, including Spider-Man, The Karate Kid, and
Men in Black
Sony Music Entertainment
Music Entertainment is the second-largest
global recorded music company of the "big
four" record companies and is controlled by
Sony Corporation of America, the United
States subsidiary of Japan's Sony. The
company owns full or partial rights to the
catalogues of Michael Jackson, The Beatles,
Usher, Eminem, Akon, and others.
Revenue ¥7.767 trillion
Operating Income ¥26.49 billion
Net Income ¥128.36 billion
Total Assets ¥15.333 trillion
Total Equity ¥2.258 trillion
1955-Decision made to use SONY logo
on TOTSUKO products.
Japan's first transistor radio, the TR-
1958- Company name changed to Sony Corporation.
1960-Sony Corporation of America (SONAM) established in
the United States.
World's first direct-view portable TV, the
Sony Overseas S.A. established
near Zurich, Switzerland
1962- The world's smallest
and lightest all-transistor
TV, TV5-303, launched.
1963-World's first compact
transistor VTR, the PV-
1966- Sales launch of Sony's first cassette tape recorder,
the “Magazine-MATIC 100” TC-100
1979-Sales launch of the TPS-L2, the
first stereo cassette player “Walkman.”
1982- World's first
CD player, the CDP-
8mm camcorder, “Handy
SONY MISSION & VISION
Mission -"to be a company
that inspires and fulfills your
passion for technology,
content and services “.
Vision- communication sectors in which
it operate, every Sony employee is
united through a common set of beliefs,
ideals and aspirations.
In November 2011, Sony was ranked 9th in
Greenpeace's Guide to Greener Electronics
Together with Philips, Sony receives the highest score
for energy policy advocacy after calling on the EU to
adopt an unconditional 30% reduction target for
greenhouse gas emissions by 2020. Meanwhile, it
receives full marks for the efficiency of its products. In
Sony ranked 14th on the Greenpeace guide. Sony
fell from its earlier 11th place ranking due to
Greenpeace's claims that Sony had double
standards in their waste policies.
Welcome to Sony! As a diversified global
company at the forefront of technological
innovation and entertainment, Sony offers
many exciting employment opportunities
across the country and around the
world. Sony is actively seeking creative,
innovative, team-oriented individuals who
are passionate about the Sony brand and its
ongoing mission to significantly enhance
the way people live, work and play.
The current marketing mix which Sony
Corporation has is satisfactory to customer needs.
As it can be
In providing clearly seen that Sony as a company has
expanded its products & services from electronic and
digital devices to television broadcasting &
entertainments like music & movie production. a wide
range of products & services with high quality, Sony has
by far influenced most of the consumers perception
towards its products.