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SONY

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SONY

  1. 1. CONTENTS 1 ABOUT SONY 2 GLOBAL DIRECTORS 3 PRODUCTS 4 SERVICES 5 FACTFILES 6 FINANCE 7 MISSION & VISION 8 INITIATIVE 9 CAREERS 10 CONCLUSION
  2. 2. ABOUT SONY
  3. 3. PRESIDENT & CEO CEO , SONY MOBILE COMMUNICATIONS CEO SONY ENTERTAINMENT CHAIRMAN & CEO CO-CHAIRMAN SONY PICTURES ENTERTAINMENT GROUP CEO SONY COMPUTER ENTERTAINMENT
  4. 4. PRODUCTS & SERVICES PRODUCTS: 1.Television & Projectors 13. Batteries & Chargers 2. Home video 14. Other Accessories 3. Home audio 4. Home Theatre System 5.Digital Photography 6. Handy cam video camera 7.Computer Peripheral 8. Portable Audio 9. Game 10. In-car Entertainment 11. Mobile phones 12. Storage & recording media
  5. 5. SERVICES Sony Pictures Entertainment Sony Pictures Entertainment is the television and film production/distribution unit of Sony. With 12.5% box office market share in 2011 The company has produced many notable movie franchises, including Spider-Man, The Karate Kid, and Men in Black Sony Music Entertainment Music Entertainment is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony. The company owns full or partial rights to the catalogues of Michael Jackson, The Beatles, Usher, Eminem, Akon, and others.
  6. 6. FINANCE Revenue ¥7.767 trillion Operating Income ¥26.49 billion Net Income ¥128.36 billion Total Assets ¥15.333 trillion Total Equity ¥2.258 trillion
  7. 7. FACTFILE  1955-Decision made to use SONY logo on TOTSUKO products.  Japan's first transistor radio, the TR- 55 launched.
  8. 8. FACTFILE  1958- Company name changed to Sony Corporation.  1960-Sony Corporation of America (SONAM) established in the United States.  World's first direct-view portable TV, the TV8-301, launched  Sony Overseas S.A. established near Zurich, Switzerland
  9. 9. FACTFILE  1962- The world's smallest and lightest all-transistor TV, TV5-303, launched.  1963-World's first compact transistor VTR, the PV- 100, launched
  10. 10. FACTFILE  1966- Sales launch of Sony's first cassette tape recorder, the “Magazine-MATIC 100” TC-100  1979-Sales launch of the TPS-L2, the first stereo cassette player “Walkman.”
  11. 11. FACTFILE  1982- World's first CD player, the CDP- 101, launched  1989-Compact and lightweight passport-sized 8mm camcorder, “Handy cam” CCD-TR55, launched
  12. 12. SONY MISSION & VISION Mission -"to be a company that inspires and fulfills your passion for technology, content and services “. Vision- communication sectors in which it operate, every Sony employee is united through a common set of beliefs, ideals and aspirations.
  13. 13. INITIATIVE In November 2011, Sony was ranked 9th in Greenpeace's Guide to Greener Electronics Together with Philips, Sony receives the highest score for energy policy advocacy after calling on the EU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it receives full marks for the efficiency of its products. In 2007 Sony ranked 14th on the Greenpeace guide. Sony fell from its earlier 11th place ranking due to Greenpeace's claims that Sony had double standards in their waste policies.
  14. 14. CAREERS Welcome to Sony! As a diversified global company at the forefront of technological innovation and entertainment, Sony offers many exciting employment opportunities across the country and around the world. Sony is actively seeking creative, innovative, team-oriented individuals who are passionate about the Sony brand and its ongoing mission to significantly enhance the way people live, work and play.
  15. 15. CONCLUSION  The current marketing mix which Sony Corporation has is satisfactory to customer needs. As it can be  In providing clearly seen that Sony as a company has expanded its products & services from electronic and digital devices to television broadcasting & entertainments like music & movie production. a wide range of products & services with high quality, Sony has by far influenced most of the consumers perception towards its products.

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