Ae member survey_presentation


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  • Methods 51 Local REALTOR Associations 81 Association Executives 39 responded – 48% response rate
  • The items in red will be addressed later when I talk about the Member Survey.
  • Left Resorts & Second Home Forum in because this forum was created when the second homes comprised about two-thirds of the market. Now, according to NAR it’s first time home buyers. They blame this partly on the realty that first-time homebuyers do not have to sell a home plus the tax credit. In Ohio and nationally according to NAR’s 2009 home buyers and sellers profile first-time homebuyers made up 47% of sold homes.
  • Of all the Governmental/Legal Affairs programs the lowest rating is 77%, which is hardly low.
  • Our Communications department has already responded to this.
  • This is where we identify areas where AEs and local associations might need help. Keeping up with members needs is an area where the member survey might help with indentifying needs.
  • One-third of AEs want it. Large boards definitely want it. Metro AEs either don’t want it or are unsure. 4 of 10 Medium sized association AEs favor such contract Just 25% of small associations want it.
  • Methods Sent to all members for whom we have email addresses – about 26,000 (90% of OAR Members) 2,582 members responded – 10% response rate
  • Brokers 72% in 2002 and only 34% in 2010 Overall, only 38% of members believe they are meeting their professional goals
  • I mentioned a minute ago that keeping up with members needs is one of the AEs greatest challenges. Let’s look at what some of the needs are. In looking at the percentage increase since 2002 it could be that members as a whole are better at what they do.
  • 58% of Agents and 52% of Brokers believe a standardized Ohio purchase would be helpful in their business. 26% of all members are unsure and 17% are against it.
  • Top six challenges/issues What do members need and what can OAR do to better serve the local associations so they can better serve members. Our April home sales data showing some good news. Number of sales up 32% Dollar volume up46% Average sale price up 10% There isn’t much we can do about some of these
  • 21% of members had 11% or more failures
  • 51% of members had 11% or more distressed property sales
  • This is consistent with previous findings
  • In providing support to AEs OAR is weakest at: Although, three-quarters are satisfied, which is no too bad
  • Tax planning will be addressed tomorrow at “Lunch Box” Economics
  • According to the professional aspects ratings I discussed earlier, OAR can assist AEs and local associations in helping members with:
  • Ae member survey_presentation

    1. 1. 2010 Association Executives Survey REALTOR Member Survey Findings Ohio Association of REALTORS®
    2. 2. 2010 OAR Association Executives Survey Findings
    3. 3. Satisfaction with Support Provided to AEs <ul><li>Responding to AE’s inquiries in a timely manner 95% </li></ul><ul><li>Providing AEs with credible information 92% </li></ul><ul><li>Partnering with AEs in serving Members 76% </li></ul><ul><li>Helping make it easier for AEs to serve Members 77% </li></ul><ul><li>Helping AEs enhance Members’ professional lives 76% </li></ul><ul><li>Large associations most satisfied </li></ul><ul><li>Medium associations least satisfied </li></ul>
    4. 4. Familiarity with OAR Sessions <ul><li>Most Familiar </li></ul><ul><ul><li>Education Program for AEs 95% </li></ul></ul><ul><ul><li>Legal Issues Forum 92% </li></ul></ul><ul><ul><li>Economic Issues & Trends “Lunch Box” Economics 87% </li></ul></ul><ul><ul><li>Professional Standards Forum 87% </li></ul></ul>
    5. 5. Satisfaction with OAR Sessions (Those familiar with Sessions) <ul><li>Most Satisfied </li></ul><ul><ul><li>Legal Issues Forum 91% </li></ul></ul><ul><ul><li>Economic Issues & Trends “Lunch Box” Economics 88% </li></ul></ul><ul><ul><li>Professional Standards Forum 85% </li></ul></ul><ul><ul><li>Local Government Forum 83% </li></ul></ul><ul><ul><li>Resorts & Second Home Forum </li></ul></ul>
    6. 6. Satisfaction with Governmental/Legal Affairs <ul><li>Most Satisfied </li></ul><ul><ul><li>RPAC 92% </li></ul></ul><ul><ul><li>Legal Assistance Hotline 92% </li></ul></ul><ul><ul><li>Periodic Legislative Updates 92% </li></ul></ul><ul><ul><li>Annual Legislative Conference 89% </li></ul></ul>
    7. 7. Satisfaction with Board/Association Support <ul><li>Most Satisfied </li></ul><ul><ul><li>OAR Reference Guide 92% </li></ul></ul><ul><ul><li>Payment of Dues Administrative Fee 88% </li></ul></ul><ul><ul><li>Boards/Associations Profile 87% </li></ul></ul><ul><ul><li>Mediation Training 86% </li></ul></ul><ul><ul><li>Board Attorney Roundtables 86% </li></ul></ul><ul><li>Least Satisfied </li></ul><ul><ul><li>Tomorrow’s Leaders Today 68% </li></ul></ul>
    8. 8. Satisfaction with Communications <ul><li>Levels of Satisfaction </li></ul><ul><ul><li>eConnection 89% </li></ul></ul><ul><ul><li>OHIO REALTOR Newspaper 82% </li></ul></ul><ul><ul><li>OAR’s Web site 79% </li></ul></ul><ul><ul><li>Spokesperson Training 71% </li></ul></ul><ul><ul><li>Board Presidents Column 65% </li></ul></ul><ul><ul><li>District Vice Presidents Newsletter 63% </li></ul></ul><ul><li>Want more Board Presidents Columns </li></ul>
    9. 9. OAR’s Award Recognition Programs <ul><li>Levels of Satisfaction </li></ul><ul><ul><li>Distinguished Service Award 87% </li></ul></ul><ul><ul><li>Excellence in Community Service 78% </li></ul></ul><ul><ul><li>REALTOR ® of the Year Award 77% </li></ul></ul><ul><ul><li>Certificate of Merit Award 74% </li></ul></ul><ul><ul><li>President’s Sales Club Award 63% </li></ul></ul><ul><li>Again, Large Associations are most satisfied </li></ul>
    10. 10. Satisfaction with Professional Development <ul><li>Levels of Satisfaction </li></ul><ul><ul><li>NAR/Ohio Ethics Training CE 73% </li></ul></ul><ul><ul><li>NAR Designation and Certification Courses 66% </li></ul></ul><ul><ul><li>Co-sponsored CE Courses 52% </li></ul></ul><ul><ul><li>Scholarship Directory 40% </li></ul></ul>
    11. 11. AE/Local Association Challenges <ul><li>Challenges </li></ul><ul><ul><li>Member Involvement 95% </li></ul></ul><ul><ul><li>Non-dues Revenue 87% </li></ul></ul><ul><ul><li>Keeping up with Members’ Needs 87% </li></ul></ul><ul><ul><li>REALTOR ® image 84% </li></ul></ul><ul><ul><li>Web Site Maintenance 83% </li></ul></ul><ul><ul><li>Business Planning 83% </li></ul></ul><ul><ul><li>Strategic Planning 82% </li></ul></ul><ul><ul><li>Young Professional Involvement 78% </li></ul></ul><ul><ul><li>Providing CE 76% </li></ul></ul>
    12. 12. Standardized Ohio Purchase Contract
    13. 13. 2010 Member Survey Findings
    14. 14. Meeting Professional Goals?
    15. 15. Professional Aspects <ul><li>Comfort level with sales skills 71% </li></ul><ul><ul><li>Up 11% from 2002 </li></ul></ul><ul><li>Fellow REALTORS are cooperative 64% </li></ul><ul><ul><li>Up 11% from 2002 </li></ul></ul><ul><li>Public values REALTOR professionalism 64% </li></ul><ul><ul><li>Up 8% from 2002 </li></ul></ul><ul><li>OAR adds to professional value 58% </li></ul><ul><ul><li>Up 13% from 2002 </li></ul></ul><ul><li>Comfort level with technology 56% </li></ul>
    16. 16. Comfort with Listing Aspects <ul><li>94% of Members are comfortable completing the listing agreement </li></ul><ul><li>80% of Members comfortable with the effectiveness of the residential property disclosure form </li></ul><ul><ul><li>Up 14% from 2002 </li></ul></ul>
    17. 17. Comfort with Marketing/Showing <ul><li>Showing properties 97% </li></ul><ul><li>Doing a listing presentation 81% </li></ul><ul><li>Sales techniques 81% </li></ul><ul><li>Conducting open houses 80% </li></ul><ul><li>Marketing expertise 79% </li></ul><ul><ul><li>Up 10% from 2002 </li></ul></ul>
    18. 18. Comfort with Offers/Contracts <ul><li>Presenting offers 94% </li></ul><ul><li>Negotiating offers 89% </li></ul><ul><li>Dealing with inspectors 87% </li></ul><ul><li>Dealing with contingencies 84% </li></ul><ul><li>Dealing with multiple offers 76% </li></ul><ul><li>Dealing with closings 75% </li></ul><ul><li>Dealing with finance issues 72% </li></ul>
    19. 19. Standardized Purchase Contract
    20. 20. Professional Challenges/Issues <ul><li>Top Six </li></ul><ul><li>Property values 87% </li></ul><ul><li>REALTOR ® image 82% </li></ul><ul><li>Keeping up with computer skills 82% </li></ul><ul><li>Lending policies 82% </li></ul><ul><li>Personal earnings 81% </li></ul><ul><li>Economy fluctuations 81% </li></ul>
    21. 21. 2009 Accepted Contract Failures
    22. 22. 2009 Distressed Property Sales
    23. 23. Professional Practices Highlights <ul><li>58% have a business plan, up from 38% in 2004 </li></ul><ul><li>72% budget up to 10% of gross income for marketing </li></ul><ul><li>82% consider time spent in real estate to be full-time </li></ul><ul><ul><li>Relatively unchanged from 2007 findings </li></ul></ul>
    24. 24. Communications <ul><li>88% at least skim the OHIO REALTOR ® print edition </li></ul><ul><li>56% claim to have read the electronic version </li></ul><ul><li>60% prefer the print edition, 40% prefer electronic </li></ul><ul><li>83% believe the frequency of electronic communication from OAR is “just right.” 10% think it’s too much </li></ul><ul><li>30% find OAR’s Web site “easy” to navigate, 40% find it “just okay” </li></ul><ul><ul><li>Older members tend to be more satisfied with the Web site </li></ul></ul>
    25. 25. Networking Sites Through OAR <ul><li>Facebook is used a lot or occasionally by 60% </li></ul><ul><li>LinkedIn is used a lot or occasionally by 42% </li></ul><ul><li>OAR Buzz is used a lot or occasionally by 6% </li></ul>
    26. 26. RPAC Necessary
    27. 27. Income <ul><li>Median 2009 income range $25,000 to $35,000 </li></ul><ul><li>Median 2004 and 2007 range $35,000 to $50,000 </li></ul><ul><li>National 2008 median $36,700 </li></ul>
    28. 28. Connect the Dots… <ul><li>OAR is weakest at (three-quarters satisfied): </li></ul><ul><ul><li>Partnering with AEs in serving Members </li></ul></ul><ul><ul><li>Helping make it easier for AEs to serve Members </li></ul></ul><ul><ul><li>Helping AEs enhance Members’ professional lives </li></ul></ul><ul><li>Also, nine of ten AEs are challenged by: </li></ul><ul><ul><li>Keeping up with members needs </li></ul></ul><ul><ul><li>Member involvement </li></ul></ul>
    29. 29. Member Needs OAR Can Address <ul><li>REALTOR ® image </li></ul><ul><li>Keeping up with computer skills – uncomfortable with level of technology </li></ul><ul><li>Ethics </li></ul><ul><li>License law compliance </li></ul><ul><li>Agency </li></ul><ul><li>Business planning </li></ul><ul><li>Property condition disclosure </li></ul><ul><li>Foreclosures </li></ul><ul><li>Short sales </li></ul><ul><li>Risk management </li></ul><ul><li>Advertising </li></ul><ul><li>Fair housing </li></ul><ul><li>Social networking </li></ul><ul><li>RESPA </li></ul><ul><li>Tax planning </li></ul>
    30. 30. More Member Needs OAR Can Address <ul><li>Increasing comfort level with technology (56%) </li></ul><ul><li>Increase comfort level with overall sales skills (71%) </li></ul><ul><li>Dealing with finance issues (72%) </li></ul><ul><li>Dealing with closings (75%) </li></ul><ul><li>Dealing with multiple offers (76%) </li></ul>