Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

823 views

Published on

The fundamentals of growthhacking, in my opinion, come from behavioral engineering. Once you understand your customers choices, action triggers and behavior it's easier to build the marketing into the product to deliver what they want. This is a tiny snippet of my normal talk. It was meant to be an intro.

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
823
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

  1. 1. GROWTH HACKING! You’ve reached product/market fit – let’s grow this baby to critical mass!!
  2. 2. @shiraabel   WE  ARE   Marko  Jovanovich   Development     Shira  Abel   Marke8ng  /  Strategy   Ivana  Buric   Design   +  An  amazing  team  of  developers,  designers,   UX,  UI,  copywriters,  &  content  writers  
  3. 3. @shiraabel   WE  DID  
  4. 4. !   CEO, Hunter & Bard! !   Marketing strategy! !   Marketing implementation! !   Full branding & design! !   Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College)! !   Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & more! !   Cover Israeli startups for TNW! Shira Abel
  5. 5. “Hunter & Bard has an unrivaled combination of professionalism and commitment to the project. Either is difficult to find, but the combination of both is extremely rare. This results in amazing results within even the tightest deadlines." .”! ! - According to Leonid, VP of Product at CloudEndure! @shiraabel  
  6. 6. BEFORE   AFTER   DOUBLED VIEWS & REVENUE! We Help Companies  
  7. 7. “Simplicity changes behavior.”! ! - BJ Fogg! ! @shiraabel  
  8. 8. Action Triggers! @shiraabel! What  gets  your  customer  moving?    
  9. 9. Nir  Eyal  –  If  you  don’t  know  him  –  you  should.  
  10. 10. Engineering the Right Social Proof!!
  11. 11. Engineering the Right Social Proof!!
  12. 12. Random Stuff ! I Like!
  13. 13. THE Best Review Of All Time! !The Mountain Three Wolf Moon ! !Short Sleeve Tee! @shiraabel!
  14. 14. Close Running! BIC Cristal For Her Ball Pen !! @shiraabel!
  15. 15. Hat tip:
  16. 16. References & Reads!! !     THANK  YOU’S:  Dan-­‐ya  Shwartz  Bar-­‐El  &  Ze'ev  Rosenstein   ! http://dancounsell.com/articles/prompting-for-app-reviews! ! http://agevik.se/post/72876032312/20-lessons-about-making-viral-apps-i-learned-the-hard! ! http://contentmarketinginstitute.com/2011/09/web-content-conversions/! ! http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk! ! http://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummit! ! http://www.businessmodelgeneration.com/canvas! ! http://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/! ! http://www.avc.com/a_vc/2004/03/its_a_small_wor.html! ! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly ! ! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A! ! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 ! ! http://www.youtube.com/watch?v=7QmCUDHpNzE ! ! http://www.youtube.com/watch?v=ZUG9qYTJMsI ! ! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  ! ! http://flowingdata.com/2011/09/18/yoda-pie-chart/ ! ! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay! ! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/! ! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final! ! Breakthrough Marketing Plans! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/! ! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/! ! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/! ! http://www.facebook-studio.com/! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://marketingfortomorrow.com/tag/marketing-tone/ ! @shiraabel!

×