How To Twitter

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  • Hi Shira, I referenced your excellent presentation in Slideshare group 'BANK OF KNOWLEDGE' : http://www.slideshare.net/group/bank-of-knowledge - to inform our members ...We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Bernard
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How To Twitter

  1. 1. * Or – all you wanted to know about Twitter, but were afraid to ask Abel Communications Twitter Training * A step by step guide October 2009
  2. 2. Tweet-Agenda <ul><li>What is Twitter? </li></ul><ul><li>How to Tweet? </li></ul><ul><li>3 Twitter Goal: Customer Relations </li></ul><ul><li>4 Twitter Goal: Product, Promotion & Sales </li></ul><ul><li>5 Twitter Goal: Crisis Management </li></ul><ul><li>6 Twitter Goal: Reputation Management </li></ul><ul><li>7 Twitter Do’s & Don’ts </li></ul><ul><li>8 Twitter tools </li></ul>
  3. 3. <ul><li>What is Twitter? </li></ul>
  4. 4. What is Twitter? The simple answer: Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”
  5. 5. What is Twitter? <ul><li>The more accurate answer is: </li></ul><ul><li>Twitter is a micro-blogging tool that gives you 140 characters to: </li></ul><ul><li>Create content </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Connect with others </li></ul>
  6. 6. How to Tweet
  7. 7. Basics <ul><li>@ </li></ul><ul><li>RT </li></ul><ul><li># </li></ul><ul><li>DM </li></ul>
  8. 8. Basics Cont… <ul><li>Follow people by clicking “Follow” on their profile page </li></ul><ul><li>“ Message” shows they are following back </li></ul>
  9. 9. Bio <ul><li>Use key words in bio </li></ul><ul><li>Create a clear description </li></ul><ul><li>Name [ name ]-HCD </li></ul><ul><li>URL </li></ul><ul><li>Profile picture </li></ul>
  10. 10. What to Tweet? <ul><li>Articles (URLs) from blogs / online magazines </li></ul><ul><li>RT’s from Tweeters you want to follow you </li></ul><ul><li>Answer people </li></ul><ul><li>Interesting things you want your followers to know </li></ul>
  11. 11. General Rules <ul><li>12 to 1 </li></ul><ul><li>Tweet before following </li></ul><ul><li>Better to have more followers than follow </li></ul><ul><li>Don’t spam </li></ul><ul><li>Use less than 140 characters </li></ul><ul><li>Always answer back </li></ul>
  12. 12. Twitter Goal: Customer Relations
  13. 13. Twitter Goal: Customer relations <ul><li>Engage with customers </li></ul><ul><li>Humanize your brand </li></ul><ul><li>Build loy alty </li></ul><ul><li>Have key customer relation personalities that people can identify with your brand </li></ul>
  14. 14. Twitter Goal: Customer Relations <ul><li>Offer troubleshooting tips </li></ul><ul><li>Online resources </li></ul><ul><li>New product info </li></ul>
  15. 15. Twitter Goal: Product, Promotion & Sales
  16. 16. Product, Promotion & Sales <ul><li>Links to promos </li></ul><ul><li>Discount codes for sales </li></ul><ul><li>Blog post updates </li></ul><ul><li>Tweet from events </li></ul>
  17. 17. Promotion Basics <ul><li>Tweet at least 3x daily at spread out intervals. </li></ul><ul><li>Offer Twitter-only exclusives </li></ul><ul><li>Keep content relevant to HCD products & the organization industry </li></ul>
  18. 18. <ul><li>Twitter Goal: </li></ul><ul><li>Crisis Management </li></ul>
  19. 19. Crisis Management <ul><li>Direct line with customers to announce recalls or issues </li></ul><ul><li>Increases transparency </li></ul><ul><li>Builds trust </li></ul>
  20. 20. Twitter Goal: Reputation Management
  21. 21. Reputation Management <ul><li>Give customers a direct look at your corporate values </li></ul><ul><li>Industry news </li></ul><ul><li>Thought leadership </li></ul>
  22. 22. Twitter Do’s & Don’ts
  23. 23. DO <ul><li>DO find out what people are saying about Honey Can Do. </li></ul><ul><li>DO set up an RSS feed for Honey Can Do Twitter searches. </li></ul><ul><li>DO follow key contributors, customers & potential customers. </li></ul><ul><li>DO check @’s and DMs regularly & answer them! </li></ul><ul><li>DO be dedicated to Twitter </li></ul>
  24. 24. More DO’s <ul><li>DO watch what your competition is doing </li></ul><ul><li>DO follow Twitterers with similar interests </li></ul><ul><li>DO use Twitter to start a conversation </li></ul><ul><li>DO add your Twitter ID to your email signature </li></ul><ul><li>DON’T automatic DM </li></ul>
  25. 25. DON’T DON’T SPAM
  26. 26. Twitter tools
  27. 27. Tools <ul><li>http://friendorfollow.com/ - Management </li></ul><ul><li>http:// www.refollow.com / - Management </li></ul><ul><li>http://twitter-friends.com/ - Analytics </li></ul><ul><li>http:// www.TwitterGrader.com - Analytics </li></ul><ul><li>http://www.tweetscan.com - Search </li></ul><ul><li>http://www.twicpic.com - Post pictures </li></ul><ul><li>http://www.twitterholic.com - Ranking </li></ul>
  28. 28. More Tools <ul><li>http://bit.ly – Shorten URLs </li></ul><ul><li>http:// www.tweetscan.com – Search </li></ul><ul><li>http://search.twitter.com - Search </li></ul><ul><li>http:// www.twicpic.com - Post pictures </li></ul><ul><li>http:// www.twitterholic.com - Ranking http:// www.socialoomph.com / - loads of options from finding followers, figuring influence, etc. </li></ul>
  29. 29. Apps to Tweet From <ul><li>http:// hootsuite.com / - Multiple accounts </li></ul><ul><li>http://www.tweetdeck.com – My favorite </li></ul><ul><li>http://www.seesmic.com </li></ul><ul><li>http:// www.twhirl.org / </li></ul>
  30. 30. Finding Tweeters of Interest <ul><li>http:// www.twibes.com / </li></ul><ul><li>http://tweepml.org/ </li></ul><ul><li>http://www.twellow.com/ </li></ul><ul><li>http:// twitdir.com/search_lite.php </li></ul><ul><li>http://www.wefollow.com </li></ul><ul><li>http:// twittgeek.com / - Automatic follow tool </li></ul>
  31. 31. Thank you
  32. 32. <ul><li>CONTACT </li></ul><ul><li>Shira Abel-Shvo </li></ul><ul><li>Principal </li></ul><ul><li>Abel Communications </li></ul><ul><li>p +972 (0)4 639-8537 </li></ul><ul><li>e [email_address] </li></ul>

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