Intro to Abel Communications - Company Presentation


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Introduction to Abel Communications. Abel does integrated digital marketing and would like to work with you.

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Intro to Abel Communications - Company Presentation

  1. 1. Company Presentation<br />
  2. 2. Shira Abel <br />Head of Abel Communications<br />
  3. 3. Abel Communications<br />What we do:<br /> Abel Communications does “Pull Marketing” – helping lead generation with potential customers and building the relationship with your current customers by creating engaging content and conversations.<br />
  4. 4. Abel Communications Services<br />Competitive marketing analysis<br />Digital marketing strategy and implementation<br />Social media content and conversations<br />Influencer outreach<br />Recruitment<br />Online PR<br />Reputation management<br />Marcom<br />
  5. 5. Digital Marketing Takes Time<br />Social media is not free. It takes time, and that time costs money. <br />Social media is a quickly changing medium with new features and platforms being introduced regularly. <br />Does your company want to be in on your customers’conversations?<br />If internet marketing isn’t a core competence, your time could be better spent elsewhere – internet marketing is our core competence. <br />Let Abel Communications handle your digital marketing strategy and implementation. <br />
  6. 6. Abel Communications<br /><ul><li>Digital marketing strategy and implementation.
  7. 7. Understands which platform suits what goal.
  8. 8. Keeps up with current innovations
  9. 9. Agile enough to implement tactic changes needed when a new hot platform arrives.</li></li></ul><li>What Has Abel Done?<br />
  10. 10. Case Study<br />
  11. 11. Background<br />Aniboom is an animation production studio with a technology platform that enables it to work with animators located worldwide<br />Aniboom uses social media to promote the animators who upload videos to its site as a way to help the animation community and encourage animators to apply to the Aniboom Virtual Studio<br />Abel started working with Aniboom May 1, 2010<br />Reviewed protocols and methodology<br />Revised rules so that Aniboom would have a higher real engagement with the community <br />
  12. 12. – <br />YouTube Views 2010<br />An ave. increase of 176% <br />YouTube Views 2009<br />
  13. 13. Changed method of engagement with viewers <br />Changed protocol of posting animations<br />Doubled daily average views<br />Doubled revenue generated from YouTube<br />
  14. 14. – <br />Amount of Interaction<br />Abel started May 1st<br />
  15. 15. Every interaction on the Aniboom wall shows up in the stream of the Aniboom followers<br />Every comment / like / share done by a follower shows up on the walls of their friends<br />FB fan growth has been exponential since Aniboom started giving the right content and actively responding to peoples posts in the right way<br />
  16. 16. – <br /><ul><li>Klout score was 22 in May 2010 before Abel started working with Aniboom
  17. 17. Higher Twitter engagement resulted in higher video views on YouTube</li></li></ul><li>Methodology<br />There is no point in spending time on a platform that brings no value. <br />Abel starts with a competitive analysis to see what niche fits your company. <br />Our team builds a strategy plan that is tailored to the goals of your organization. <br />From there our team designs the tactics and does the implementation. <br />
  18. 18. Methodology<br />Competitive Analysis<br />Identify<br />Gaps<br />Build Strategy Tailored for You<br />Brain-storming<br />Implementing, Testing & Perfecting<br />
  19. 19. Thank You!<br /> Specialists in pull marketing<br /> 10+ years of digital marketing experience<br /> Strengthen the relationships with your customers<br />Contact<br />
  20. 20. Why Abel Communications<br /><ul><li>A geek and an early adopter, Shira Abel has been online since the time of Mosaic (the first web browser)
  21. 21. Shira Abel has lectured worldwide about social media marketing
  22. 22. Abel measures our effort and shows results
  23. 23. Over 10 years of experience at creating engaging content online
  24. 24. Our team loves writing and people – and it shows in our work</li></li></ul><li>How Abel Works<br />Abel starts with the research and strategy project to see how we work together. <br />After the initial plan is finished you are free to continue with us, implement the plan yourself or hire another company for implementation.<br />Whatever choice you make, we hope you get into the conversations with your customers, it’s worth it.<br />