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Graphic Design For non graphic designers

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graphic design presentation for non graphic designers

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Graphic Design For non graphic designers

  1. 1. GRAPHIC DESIGN forNON-GRAPHIC DESIGNERS PRESENTED BY Mary Nell Shaw and Charles Creel ~ Graphic Arts Specialists Alabama Department of Education
  2. 2. What is Graphic Design?The process and art of combining text and graphics tocommunicate an effective message in the design of logos,graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
  3. 3. Before You Begin to Design 1• TARGET AUDIENCE – Decide Who Your Audience is. The more you know about your audience, the better equipped you are to attract their attention and communicate your message. Knowing who the audience is will help you determine the best format in which to communicate with them.
  4. 4. Before You Begin to Design 2• CONTENT – What do you want to convey? It helps to know exactly what words you want to use (or have to use) on the page to convey your message, because the amount of words and the message will affect how you design your layout. Be ready to edit or cut text.
  5. 5. Before You Begin to Design 3• IMAGE AREA – Consider the size, shape, and function of your layout. – Draw a mock-up showing where artwork, photos, etc should be placed relative to copy.
  6. 6. Before You Begin to Design 4• COLOR – Spot color vs. process – Use color for emphasis – Computer-screen color is not necessarily printed color – Paper color affects ink color – PMS - Pantone Matching System
  7. 7. Before You Begin to Design 5• PRINTING – What printing processes to use. – Communicate with your printer – Make sure materials are available – Spell out everything – leave nothing to “guesswork.” – Provide a hard copy.
  8. 8. Before You Begin to Design• Consider these five things before you begin to design: – TARGET AUDIENCE – CONTENT – IMAGE AREA – COLOR – PRINTING
  9. 9. Say What?bleed typeface serif bi-foldpica font san serif tri-foldwidow leading rag saddle stitchorphan kerning justified RGBPDF PMS CMYK
  10. 10. Good Graphic Design Utilizes: Simplicity Emphasis White Space
  11. 11. Simplicity• KISS – Have a good reason for everything you add, and take away anything that you don’t need – Keep headlines and lead paragraphs short• Have a purpose for everything - when in doubt, leave it out• Stick to three or fewer fonts in a layout• Contrast - Balance - Alignment - Repetition - Flow
  12. 12. Emphasis• The most important element on the page should be the most prominent• Emphasis Techniques: • Make it the biggest • Adding a border around the element • Make it the boldest • Changing its color so it is different • Placing the element in a shape that is • Surrounding the element with lots of different from others on the page white space • Making it full intensity when • Tilting it at an angle when other everything else is faded elements are horizontal
  13. 13. White Space• Allows the eye to “rest”• Makes type easier and faster to read• Resist the urge to fill entire space with words, pictures, charts and graphics• Avoid “gray” pages• White space creates emphasis
  14. 14. Photographs• Resolution - low vs. high – ppi (display) and dpi (printer)• Size - too big or too small• Cropping – when and how• Photo-editing programs (Paint)• Formats – jpg, gif, tiff• Vector images – what are they?
  15. 15. Logos• Less is more – Convey the idea as simply as possible. Few words and colors. – Create logos in a vector program – not Paint, PowerPoint or Publisher. – Here are some examples:
  16. 16. Top 12 Graphic Design Don’ts1. Use low resolution photos for print2. Use too many different fonts in one design3. Use every color in the rainbow just because you can4. Put a box around everything LO-RES (web) = 72 dpi5. Center everything on the page HI-RES (print) = 300 dpi6. Forget to check for widows and orphans
  17. 17. Top 12 Graphic Design Don’ts7. Forget white space is your friend – avoid “gray pages”8. Use fonts that are too small – 5, 6, 7 point9. Use double spaces after punctuation10.Underline or use all caps instead of italicizing11. Justify type – creates too many hyphens and “rivers”12. Rely on the computer for everything – it is only a tool
  18. 18. Right and wrong do not exist ingraphic design. There is only effective and non-effective communication.

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