Sony Convergence and Integration

3,899 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,899
On SlideShare
0
From Embeds
0
Number of Embeds
3,494
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sony Convergence and Integration

  1. 1. VERTICAL INTEGRATION – A company having an interest in more than one stage of a text’s life. For example; Sony produce films, market them on their own website, release them on DVD which you can watch on a Sony produced TV (which you may have bought in a Sony shop). CROSS MEDIA CONVERGENCE – A company producing more than one type of media. Sony own film studios, record labels, video game developers, hardware manufacturers mongst others.

×