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Mr. Yatin Chaddha-Fi 20th oct

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Mr. Yatin Chaddha-Fi 20th oct

  1. 1. Organizing unorganized industries India is undergoing an “organized” revolution 2000 Organized sectors enabled by a liberalized economy, investment, technology [1]
  2. 2. Franchise Business Before (unorganized) … After (Organized) … 2
  3. 3. Our Network Formidable reach, sustained presence, strong pipeline for growth Pipeline 300 franchisee outlets 180 cities 43 cities with multiple outlets 28 partners having more than one outlet Expected to hit 350 by FY end Our plan is to accelerate network growth [3]
  4. 4. Leadership Position Leader in industry, leading opportunity across industries [4]
  5. 5. Franchisee – Franchisor relationship Proven approach, strong industry position Comprehensive 5 year agreement • • • • • Adherence to key processes Transparency Meeting statutory liabilities Customer focus Monthly Fee collection Strategic Positioning • Asset light business model • First mover advantage • Geographical scale :breadth & depth Franchisee Role Franchisor Role • Foundation for a bricks/clicks hybrid model – will enable eCommerce solutions Entrepreneur MFCW • MFCW website 1.5 lacs hits • Infrastructure • Working Capital • Manpower • Self Involvement • Procurement • Pricing • • • • • • • • Brand Start up support Business Knowledge Process and Systems Technology Catchment Marketing Products & Services Training, Tie ups • 17000 store walkins
  6. 6. Audit & Reward Carrot & Stick- A MUST
  7. 7. Reward & Recognition Business Control , Knowledge and Customer Experience
  8. 8. Audit is a way of life  Happens before outlet goes live  Critical part of franchisee agreement  Routine visits with record & reporting  Infrastructure  Statutory Norms  Process  People  Customer Experience
  9. 9. Audit Tools  Visit Reports , tracking & Followup  CRM Programme  Periodic Reviews on Business Plan  Training  Mystery Visits  Telecalling  Customer Feedback ( Instore & Online)  Reward & Recognition programme  Franchisee Agreement on adherence
  10. 10. Dealer Performance Excellence Programme - DPEP S. NO 1 2 3 4 5 PARAMETER Business Performance People and Process Infrastructure Facilities Financial Performance Corporate Sustainability MARKS % 40 25 20 10 5 100 %
  11. 11. DPEP  The assessments will be conducted 2 times a year.  Implementation of Outlet Management System (OMS) is must.  Mystery visits & calls from call-centre  Business Innovation leading to superior customer experience  Best performing dealerships in the zone would be declared as ‘Star-outlets’.  Theme is High quality with utmost customer experience
  12. 12. DPEP : Awards Awards increased from 25 to 32. S. No Name of Award 1 All India DPEP Toppers 2 Zonal DPEP Winners 3 Best Debutant Performance 4 X-mart Winners No. of Awards Criteria Reward 4 Top 4 eDPEP National Scores Trip for couple to Europe for each winner 12 4 12 Top 3 eDPEP scores in the zone ( Apart from the top 4) Top debut performance from each zone Top 3 from each zone (With equal weightage on Volume achievement and Penetration) Trip for Single to South East Asia for each winner Trip for Single to South East Asia for each winner Electronic Gadgets worth 30,000 to each winner
  13. 13. Franchise Business Growth Invest to strengthen capability [13]
  14. 14. Competitive Differentiators Our strengths are our differentiators  Brand Mahindra  Experienced team  National footprint in 180+ cities  Established business model  Online – offline integrated platform  Granular analysis of each catchment area  Proven economic model for partners  Franchisee Profitabilty focus Competitive differentiators strong – well beyond any competitor [14]
  15. 15. Thankyou FAQs pl….. [15]

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