1 13 Floralshop Jobs


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1 13 Floralshop Jobs

  1. 1. Floral Shop Positions Plant: Ginger Term: Wire Service
  2. 2. Ginger <ul><li>Genus Name: Alpinia </li></ul><ul><li>Availability: year-round </li></ul><ul><li>Color: red, pink </li></ul><ul><li>Flower form is distinctive, with a long-lasting, shiny flower head. </li></ul><ul><li>Submerging entire stem and flower for 15-20 minutes in lukewarm water will restore appearance if dehydrated. </li></ul><ul><li>Large form flower: Thick flower stem provides up to 36 inches of length. </li></ul><ul><li>Longevity: weeks 2-3 </li></ul><ul><li>Sold by stem, $2.00 </li></ul>
  3. 3. Wire service: <ul><li>Transfer of an order from one shop or the internet to another shop for fulfillment of the order </li></ul>
  4. 4. Wire Services <ul><li>Retail Florists pay a fee to join a wire service </li></ul><ul><li>Delivering florist makes ~60 - 70% of the order </li></ul><ul><li>Wire Service or ordering florists get a percentage. </li></ul><ul><li>Must agree to stock flowers & containers for basic menu of designs </li></ul><ul><li>“ Order gatherers” are websites & 1 800 numbers that consolidate orders and send them out to shops for fulfillment </li></ul>
  5. 7. Job opportunities in the retail flower shop <ul><li>Present in nearly all towns of any size throughout the United States. </li></ul><ul><li>Enables people to work with flowers as well as the emotions that they represent </li></ul><ul><li>Flowers add a feeling of warmth and welcome to any room. </li></ul>
  6. 8. Retail Floral Businesses <ul><li>Most are individually owned or family operated employing fewer than ten people </li></ul>
  7. 9. Six distinct roles and responsibilities Owner Manager Sales Design- Design Assistant Delivery Accounting
  8. 10. 1. Owner/manager <ul><li>Hiring, training, & supervising the designer, salespersons, and delivery personnel. </li></ul><ul><li>Managers plan work schedules, order supplies and flowers, coordinate sales promotion and advertising, and supervise or maintain shop records. </li></ul>
  9. 11. Owner/manager <ul><li>Pricing and profit control is also a responsibility of the owner/manager. </li></ul><ul><li>Owner/managers must have a good business background. </li></ul><ul><li>They may also work as a designer and salesperson. </li></ul><ul><li>Some managers may not take care of routine sales but may be responsible for pricing of weddings, receptions and large parties. </li></ul>
  10. 12. 2. Designer <ul><li>Arranges floral and plant material in an artistic manner. </li></ul><ul><li>Must also have an understanding of basic design principles with some artistic/creative ability. </li></ul><ul><li>Knowledge of flowers, their care and the needed supplies . </li></ul>
  11. 13. Designer
  12. 14. Designer <ul><li>Larger shops will designate one person as the head designer. </li></ul><ul><li>That individual is responsible for assigning specific work to other designers. </li></ul>
  13. 15. Designer <ul><li>Responsible for making sales that involve special work such as weddings or large parties, order flowers and supplies. </li></ul><ul><li>Must estimate the amount of materials needed. </li></ul><ul><ul><li>If too few are ordered the shop will lose sales, </li></ul></ul><ul><ul><li>if there are too many flowers on hand they must be thrown away. </li></ul></ul>
  14. 16. Designer <ul><li>Must have a thorough knowledge of flowers, flower care, plant care, and floral designs. </li></ul><ul><li>Must be able to offer customers appropriate suggestions. </li></ul>
  15. 17. Designers are critical to the retail business. <ul><li>The quality of their work will determine customer satisfaction. </li></ul><ul><li>Happy customers mean repeat business. </li></ul>
  16. 18. Showroom Layout
  17. 19. 3. Designer’s Assistant –. <ul><li>A person training to become a designer </li></ul><ul><li>Work with and observe the construction of a variety of floral designs. </li></ul><ul><li>Usually coordinate the designer’s orders and keep all needed materials on hand. </li></ul><ul><li>May prepare containers, select and wire flowers, and construct bows for arrangements. </li></ul>
  18. 20. Designer’s Assistant <ul><li>Fill out the card and delivery tag and prepare the product for delivery. </li></ul><ul><li>As the assistant gains experience they will be responsible for simple arrangements </li></ul><ul><li>Difficulty of orders will increase with the amount of experience. </li></ul>
  19. 21. 4. Salesperson <ul><li>Must deal in telephone and direct face to face sales . </li></ul><ul><li>Effective salespersons have a friendly attitude. </li></ul>
  20. 23. 5. Delivery Person – <ul><li>This service is a convenience to the customer. It distinguishes full service florists from mass-market florists such as those in some grocery. </li></ul><ul><li>Mustr package orders and load flowers into the delivery vehicle. </li></ul><ul><li>Should be able to repair damaged arrangements if necessary. </li></ul>
  21. 24. How do you prepare for a job in a retail shop?