Adrian Grenier (Entourage and AlterEco star) and the Big
in Japan team have joined together to launch a mobile
application called ecohero™, a utility-belt filled with tools
for your mobile phone that help you become an ecohero.
Just spin the belt to see all of the tools available to you.
Most consumers would do the ‘right’ thing if they knew
what to do. With ecohero consumers can launch tools to
help them live a more ‘neutral’ life. Launched from a
user’s ‘utility-belt’, ecohero tools help users do the right
thing, but also provide them with ways to ‘offset’ certain
Millions of consumers already Big in Japan’s mobile
barcode scanning technology, ShopSavvy, to compare
prices now with ecohero they will be able to compare
more than just prices.
Once a user downloads ecohero to their iPhone or Android
smartphone, they become an ecohero armed with various
tools (micro-applications) in the form of a utility-belt. Upon
launch we plan to have six core applications, but the system
will allow inclusion of many more ‘tools’ in the future. Core
– Product Scanner (turns phone into barcode scanner to
analyze the environmental and social impact of products)
– Carbon Calculator (uses GPS to help user understand their
– Food Analyzer (ratings and reviews on meat, fish and
– Nutrition & Exercise Tool (calorie counter, exercise diary)
– Eco-encyclopedia (light bulbs, batteries, recycling 101,
– Tasks (good deed alerts, photos and stories)
The product scanner application is just one of the great tools
available in ecohero. Using technology developed by Big in Japan,
the product scanner allows a user to scan a barcode and determine
the environmental, social and health impacts of products.
Upon installation, ecohero is
connected to a user's Facebook
account via Facebook Connect where
ecohero activity is displayed and
shared. ecohero is persistent,
reminding you each day to consider
your impact on the earth. Each action
using any of the tools, positive or
negative, is tracked by ecohero and
users are offered a way to offset
negative impacts through monetary
offsets or through positive actions (i.e.
good deeds). The idea is to maintain
a zero balance.
Our initial goal is to find a title partner/sponsor for each core
micro-application. The micro-application and optionally a
standalone mobile application would be skinned with the
partners/sponsors brand and messaging. Partnerships range
from $100K to $500K (100% SOV, 36 month flight).
Our secondary goal is to build custom micro-applications for
brands or interest groups with a specific function in mind. This
option should be especially interesting to brands who are
considering building a standalone mobile application already.
Finally, we are hoping to work with existing green or eco-
friendly mobile applications to create ‘lite’ versions for inclusion
- May 2009 Begin talking to partners/sponsors
- July 2009 Application Lockdown (initial partners onboard)
- August 2009 US Launch (w/6 micro-apps) on Google Android*
- September 2009 US Launch (w/6 micro-apps) on Apple iPhone
- November 2009 Secondary launch with 6 additional micro-apps
* 30 day exclusive on Android in exchange for TV marketing blitz by T-Mobile featuring ecohero and Adrian
Grenier. If campaign is delayed or altered we will launch iPhone and Android at the same time.
Adrian Grenier - Chief Hero & Co-Founder
Alexander Muse - Sidekick & Co-Founder
Scott Ryan - Business Development
Rylan Barnes - Application Development
Jason Hudgins - Application Development
Clark Stiles - Design and User Experience
Learn more about Big in Japan: http://biggu.com