Incompetence, indifference and global competition have created massive shifts in commerce. The creation of a Customer is a lost art and for many companies they default to mediocriity. Today, we know that the by product of this mediocrity is price sensitivity. Shift Happens!® at many companies in they way they deliver Customer Service. Here are 100 AHAs, thought starters, and reminders that Customer Service 'common sense' is not so common. Customers have been forced to gravitate to the least mediocre treatment. Customers vote with their dollars. If you want to win more Customers you must first focus on keeping the ones that you have now. Start D-A-T-I-N-G Your Customer and... -Gather Information -Test Customer loyalty by asking for references -Poll Customers -Pursue opportunties with new solutions -Adapt your service to niche markets -Committ to keeping Customers you have now Print out one AHA per day for your employees. Make it a priority to 'DATE' your Customers. Dazzle Anticipate Treat Innovate Nurture Guarantee All of this helps you to discover any underlying problem you can bring to the surface before clients go anywhere.