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The Definitive Guide to the
VIETNAM
STARTUP SCENE
By Dat Le Viet
Co-Founder
HATCH! PROGRAM
a publication ofLast updated on...
WHY THE
VIETNAM STARTUP SCENE
IS HOT? 3
OVERVIEW 9
Startup investment: 2012 - 2014
Notable Startup companies
Movement/ Sta...
WHY THE
VIETNAM
STARTUP SCENE
IS HOT ?
Photo: Justin Guariglia
Image: Rolling Stone Magazine
Flappy Bird
Creator: Dong Nguyen
Release: May 24th, 2013
Removal: Feb 9th, 2014
Brief: The w...
VNG Corporation
Founder: Le Hong Minh
Founded: 2004
Brief: Biggest Internet
company in Vietnam, works
on online entertainm...
Two Startup Centers
Hanoi City
Role: Political capital
Population: 6.6 million, ’10
Traits: Eastern-like, political,
diplo...
VIETNAM: INTERNET USAGE
Vietnam Startup Festival 7Source: US Census Bureau, Internet Live Stats, WeAreSocial,sg
This makes...
VIETNAM: SMARTPHONE USAGE
With nearly half of the Internet
population in Vietnam is using
smartphone (and increasing),
the...
WHAT’S MORE?
9
THE INNOVATION SCENE:
WHAT DOES IT LOOK LIKE?
Image: zugaldia; Concept: TOPMITO, TechinAsia.com
STARTUP INVESTMENT - 2012
No Startup Categories/Type Investor Type Time
1 Money Lover Expense manager Angel Investors Seed...
STARTUP INVESTMENT - 2012
No Startup Categories/Type Investor Type Time
13 OrderFood.vn Food delivery MJ Group M&A Q2 12'
...
STARTUP INVESTMENT - 2013
No Startup Categories/Type Investor Type Time
1 Nhóm Mua Groupon Cùng Mua M&A Q4 13'
2 TOPICA Ed...
STARTUP INVESTMENT - 2013
No Startup Categories/Type Investor Type Time
11 Tinh Vân Ebooks Ebooks IDG Ventures Vietnam Ser...
STARTUP INVESTMENT - 2014
No Startup Categories/Type Investor Type Time
1 Antoree Private Tutor Market N/A Seed Funding Q4...
NOTABLE HI-TECH COMPANY
OUTSTANDING STARTUPS
US $1 billion US $75 million - $150 million US $10 million - $30 million
AND MORE…
…
MOVEMENT/ STARTUP TREND
Top movements:
1. Gaming
2. E-Commerce
3. Mobile app
4. Online booking
And more:
5. E-learning & e...
Annual:
HATCH! FAIR/ Vietnam Startup Festival
DEMO ASEAN
Bar Camp
Tech Camp
Vietnam Mobile Day
PHP Day
Monthly:
Startup Gr...
Vietnam Startup Festival
KEY PEOPLE
Nguyen Hong Truong
Vice President
IDG Ventures Vietnam
Nguyen Manh Dung
Head Represent...
System
E-Payment
Logistic
Public Policy
Education on entrepreneurship
Human
Teamwork competency
“Me-too” vs. Real innovati...
Vietnam Startup Festival
WHAT ARE SOME MYTHS
FROM THE SCENE? Photo: Homero
There’s a naïve perspective on how to make an organization that can bring an innovation to
commercial success, and those a...
As you can see, the ingredients for positive economic development in Vietnam
can be observed in a robust and growing start...
WHAT IS AVAILABLE IN THE
STARTUP ECOSYSTEM? Photo: Yan Lerval
INVESTMENT FUND
There is also a new wave of investment fund from U.S., Japan and Korea.
ACCLERATOR/ INCUBATOR
Vietnam Startup Festival
COWORKING SPACE
Hanoi City
1. Clickspace
http://clickspace.vn/
2. Hub.IT
http://www.hubit.asia/
3. 5Desire
http://www.5desire.com/en/Incub...
Vietnam Startup Festival
KEY MEDIA
TECHINASIA.COM
Language: English
Coverage: Asia market
Key contact: Anh-Minh Do
twenty....
Vietnam Startup Festival
GOVERNMENT
Fostering Innovation through Research, Science and Technology - FIRST
Vietnam Ministry...
Bachelor of Business (Entrepreneurship)
Saigon South and Hanoi Campus
RMIT University Vietnam
Vietnam Startup Festival
Uni...
BONUS:
WHY BOOTSTRAP IN VIETNAM? Photo: Louis Lim
VIETNAM IS A BEAUTIFUL MESS,
IT JUST WORKS!
Photo: Louis Lim
1. Fast Internet
Downloading large files, making Skype calls or
using Javascript-heavy SaaS apps is no problem.
2. Low cos...
4. Vietnam is happening
Vietnam is an emerging market and it changes
overnight. Everyone can find opportunity, a great dea...
7. Great food
The food is tasty, cheap and healthy, as well as locally
brewed beer and wine. For foodies: Ho Chi Minh City...
Those points above are strongly inspired by three expats’ reviews below.
It is strongly recommended for you to read them.
...
SNEAK PEAK: VIETNAM ANGEL NETWORK
VIETNAM ANGEL NETWORK is a private
network for startup investment in Vietnam
http://ange...
OUR PARTNER
Vietnam Startup Festival
Vietnam Startup Investment and M&A: 5 Interesting Trends in 2012 - 2013
Pham Minh Tuan, Dec 2013. [slide-share] Available ...
REFERENCE/ TO SEE
All these illustrations are created by our amazing teammate:
Mariam Margishvili
Appreciate her at:
https...
Would you have any information or wisdom that should be posted?
Please feel free to contact us at:
xinchao@hatch.vn
(+84) ...
FOR ALL BRAVE START-UPS
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Guide to vietnam startup scene hatch

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Vietnam Startup Scene by Hatch

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Guide to vietnam startup scene hatch

  1. 1. The Definitive Guide to the VIETNAM STARTUP SCENE By Dat Le Viet Co-Founder HATCH! PROGRAM a publication ofLast updated on 10th Dec, 2014 (v.1.5)
  2. 2. WHY THE VIETNAM STARTUP SCENE IS HOT? 3 OVERVIEW 9 Startup investment: 2012 - 2014 Notable Startup companies Movement/ Startup Trend Meet-Up/ Event Key People Constraint MYTHS 22 RESOURCES 25 Incubator/ Accelerator Investment Fund Co-Working Space Key Media Government Universities Vietnam Startup Festival WANT TO JUMP AROUND? BONUS 33 Why bootstrap in Vietnam? Vietnam Angel Network Reference/ To read Our Partner Contact us
  3. 3. WHY THE VIETNAM STARTUP SCENE IS HOT ? Photo: Justin Guariglia
  4. 4. Image: Rolling Stone Magazine Flappy Bird Creator: Dong Nguyen Release: May 24th, 2013 Removal: Feb 9th, 2014 Brief: The world’s most famous video game, created a worldwide phenomenon and a controversial removal in 2013. No. of Download: 50 mil + No. of Ratings: 48,000 + Top free iPhone app: 109 countries Revenue at peak: US $50,000/day
  5. 5. VNG Corporation Founder: Le Hong Minh Founded: 2004 Brief: Biggest Internet company in Vietnam, works on online entertainment, social network & e-commerce Value: US $1 billion Revenue: US $100 mil, ’13 Outstanding app: Brief: Second most popular OTT app in Vietnam with 10mil users, after Viber with 12 milPhoto: VNG’s 10 years anniversary
  6. 6. Two Startup Centers Hanoi City Role: Political capital Population: 6.6 million, ’10 Traits: Eastern-like, political, diplomatic and more formal Ho Chi Minh City Role: Economic stronghold Population: 7.4 million, ‘10 Traits: Western-like, friendly, business-oriented and casualPhoto: NASA
  7. 7. VIETNAM: INTERNET USAGE Vietnam Startup Festival 7Source: US Census Bureau, Internet Live Stats, WeAreSocial,sg This makes Vietnam the 15th largest market on the Internet.
  8. 8. VIETNAM: SMARTPHONE USAGE With nearly half of the Internet population in Vietnam is using smartphone (and increasing), the market clearly left many undiscovered frontiers startups to make a difference, and even for big corporation also. Vietnam Startup Festival 8Source: US Census Bureau, Internet Live Stats, WeAreSocial,sg With 54% of Vietnam population is under 30, it becomes one of the most potential Internet market in South East Asia.
  9. 9. WHAT’S MORE? 9 THE INNOVATION SCENE: WHAT DOES IT LOOK LIKE? Image: zugaldia; Concept: TOPMITO, TechinAsia.com
  10. 10. STARTUP INVESTMENT - 2012 No Startup Categories/Type Investor Type Time 1 Money Lover Expense manager Angel Investors Seed Funding Q4 12' 2 Kleii.com Cloud solution BTIC Seed Funding Q4 12' 3 Foody.vn Food review CyberAgent Ventures Vietnam Seed Funding Q4 12' 4 Baomoi.com Online news VNG M&A Q4 12' 5 Project Lana E-Commerce IDG Ventures Vietnam Strategic Investment Q3 12' 6 Giaohangnhanh.vn Logistic solution Angel Investors Seed Funding Q3 12' 7 VTC Online Digital content Duxton Capital Series B Q3 12' 8 Wala.vn Social network Angel Investors Seed Funding Q3 12' 9 Eat.vn Food delivery VC Corp M&A Q3 12' 10 Yume.vn Social network MJ Group M&A Q2 12' 11 N/A N/A CyberAgent Ventures Seed Funding Q2 12' 12 VC Corp Online & mobile service Intel Capital N/A Q2 12'
  11. 11. STARTUP INVESTMENT - 2012 No Startup Categories/Type Investor Type Time 13 OrderFood.vn Food delivery MJ Group M&A Q2 12' 14 Blue Up Flashcard PVNI Seed Funding Q2 12' 15 Appota.com Mobile Platform Angel Investors Seed Funding Q2 12' 16 Minh Châu Online game IDG Ventures Vietnam Series A Q1 12' 17 NhacCuatui.com Online Music CyberAgent Ventures Vietnam Series B Q1 12' 18 Colorbox.vn Mobile game CyberAgent Ventures Vietnam Series A Q1 12' 19 Tiki.vn E-Commerce CyberAgent Ventures Vietnam Series A Q1 12' 20 Wada.vn Search Engine Kusto Group Series A Q1 12' 21 Everyday Groupon Kusto Group Series A Q1 12' 22 Paylink.vn Payment solution Kusto Group Series A Q1 12' 23 Truongxua.vn Social network Kusto Group Series A Q1 12' 24 Coccoc.com Search engine, browser Russian Investors Series A Q1 12'
  12. 12. STARTUP INVESTMENT - 2013 No Startup Categories/Type Investor Type Time 1 Nhóm Mua Groupon Cùng Mua M&A Q4 13' 2 TOPICA Education Group Online Education Series B Q4 13' 3 Anphabe Career network Recruit Holdings Strategic Investment Q4 13' 4 YTON.vn Health care Health tech group Strategic Investment Q3 13' 5 Glamybox Subscription VanityTrove Singapore M&A Q3 13' 6 Tiki.vn E-Commerce CyberAgent Ventures & Sumitomo Series A Q3 13' 7 iStart.vn Online education Angel Investors Seed funding Q2 13' 8 Greengar.com Mobile collaboration app 500Startups Accelerator Q2 13' 9 Tapmee.com Dating app Angel Investors Seed funding Q2 13' 10 Thegioididong.com Mobile Retailer Robert Willett & CDH Electric Bee Limited Strategic Investment Q2 13'
  13. 13. STARTUP INVESTMENT - 2013 No Startup Categories/Type Investor Type Time 11 Tinh Vân Ebooks Ebooks IDG Ventures Vietnam Series A Q2 13' 12 Nganluong.vn E-Payment MOL Strategic Investment Q2 13' 13 Violet.vn Document sharing IDG Ventures Vietnam & Tinh Van Corp Series A Q1 13' 14 DeltaViet.vn Education Angel investor Seed Funding Q1 13' 15 Ig9.vn Crowd Funding BTIC Seed Funding Q1 13' 16 Kiemviec.com Recruitment solution CareerBuilder M&A Q1 13' 17 Vietnamworks.com Recruitment solution EN - Japan M&A Q1 13' 18 Mytour.vn Hotel booking Recruit Holdings Series A Q1 13' 19 MobiVi.com E-Payment Kusto Group Series B Q1 13'
  14. 14. STARTUP INVESTMENT - 2014 No Startup Categories/Type Investor Type Time 1 Antoree Private Tutor Market N/A Seed Funding Q4 14’ 2 vLance Freelancer Market N/A Seed Funding Q4 14’ 3 Uplevo Brand Design N/A Seed Funding Q4 14’ 4 Morbling 3D Game Studio N/A Seed Funding Q4 14’ 5 Astro Telligent Human Resource Vietnam International Bank (VIB) First Adopter Q4 14’ 6 Haivl Funny Content 24h M&A Q3 14' 7 Rockit Online Online Education Learn Capital, John Katzman, and Formation 8 Strategic Investment Q3 14' 8 Adatao Big data, Analytic Andreessen Horowitz, Lightspeed Ventures and Bloomberg Beta Series A Q3 14' 9 Appota Mobile Platform Japan and Singapore investors Series B Q2 14' 10 hangtot.com E-commerce CyberAgent Ventures Q1 14' 11 Ahometo E-commerce OneCapitalWay (5DESIRE) Seed Funding Q1 14' 12 VinE-Com E-commerce VinGroup Strategic Investment Q1 14'
  15. 15. NOTABLE HI-TECH COMPANY
  16. 16. OUTSTANDING STARTUPS US $1 billion US $75 million - $150 million US $10 million - $30 million
  17. 17. AND MORE… …
  18. 18. MOVEMENT/ STARTUP TREND Top movements: 1. Gaming 2. E-Commerce 3. Mobile app 4. Online booking And more: 5. E-learning & education 6. Food security & agriculture 7. Business platform 8. Hardware application Vietnam Startup Festival
  19. 19. Annual: HATCH! FAIR/ Vietnam Startup Festival DEMO ASEAN Bar Camp Tech Camp Vietnam Mobile Day PHP Day Monthly: Startup Grind Founder Matching Day Business Thursdays Hackathon: Teckathon & Mobile Hackathon Hackathon Vietnam Competition: Startup Weekend Hanoi & HCMC Kawai Startup Competition VCCI Startup Competition VYE Bootcamp Global Competition: Seedstars World Code for Resilience Vietnam Startup Festival MEET-UP/ EVENT
  20. 20. Vietnam Startup Festival KEY PEOPLE Nguyen Hong Truong Vice President IDG Ventures Vietnam Nguyen Manh Dung Head Representative CyberAgent Ventures Vietnam Pham Minh Tuan Director TOPICA Founder Institute Anh-Minh Do Editor in Chief TechInAsia Vietnam Le Huynh Kim Ngan Founder Twenty.vn Bobby Liu Founder Hub.IT Aaron Everhart Senior Advisor HATCH! PROGRAM
  21. 21. System E-Payment Logistic Public Policy Education on entrepreneurship Human Teamwork competency “Me-too” vs. Real innovation Naïve mindset on business and startup Lack of business skill in depth Too entrepreneurial in young people Too risk averse in old people Lack of culture for constructive feedback and accepting failure Vietnam Startup Festival CONSTRAINT
  22. 22. Vietnam Startup Festival WHAT ARE SOME MYTHS FROM THE SCENE? Photo: Homero
  23. 23. There’s a naïve perspective on how to make an organization that can bring an innovation to commercial success, and those are: 1) a lack of the mindset to accept failure; not only amongst entrepreneurs themselves, but the general business community in Vietnam and Asia 2) a lack of practical knowledge and understanding on how to commercialize innovations: such as developing a business model, relationship build-up, having an investor’s perspective, identifying a scalable market, deep customer understanding and a sense of customer experiences; 3) and finally, a lack of teamwork and real innovation evidenced by too many “me-too” startups. Vietnam Startup Festival MYTHS
  24. 24. As you can see, the ingredients for positive economic development in Vietnam can be observed in a robust and growing startup ecosystem. While the startup ecosystem is apparent and operational, still there remain three problematic issues at hand: a gap between the startup and the VC, a lack of innovation evidenced by many “me-too” start-ups, and two critical gaps: siloing amongst potential innovation enablers, and a lack of an angel funding network to bridge startups from incubator/accelerator status to VC-ready status. Fortunately, solutions are in the works, and for that reason, the Vietnam may actually pivot into a positive direction, positioning it well for a future as a nation leading in the overall success of the future of South East Asian nations. Vietnam Startup Festival MYTHS
  25. 25. WHAT IS AVAILABLE IN THE STARTUP ECOSYSTEM? Photo: Yan Lerval
  26. 26. INVESTMENT FUND There is also a new wave of investment fund from U.S., Japan and Korea.
  27. 27. ACCLERATOR/ INCUBATOR
  28. 28. Vietnam Startup Festival COWORKING SPACE
  29. 29. Hanoi City 1. Clickspace http://clickspace.vn/ 2. Hub.IT http://www.hubit.asia/ 3. 5Desire http://www.5desire.com/en/Incubation 4. iHouse http://www.coworking.vn/ 5. Manzi https://www.facebook.com/manzihanoi Vietnam Startup Festival COWORKING SPACE Ho Chi Minh City 1. Sandbox Hub https://www.facebook.com/sandboxhubvn 2. The Start Center http://start-saigon.com/ 3. Saigon CoWorking http://www.saigoncoworking.com/ 4. WORK Saigon http://www.worksaigon.com/ 5. Gekko Space http://www.gekkospace.com/ 6. Aspire Office http://www.aspireoffice.vn/ 7. ITP- Đại học Quốc Gia http://itpoffice.vn/ 8. BTIC http://www.becamextic.com/ 9. The START Network http://thestartnetwork.org/ Website Directory
  30. 30. Vietnam Startup Festival KEY MEDIA TECHINASIA.COM Language: English Coverage: Asia market Key contact: Anh-Minh Do twenty.vn Language: Vietnamese Coverage: Mostly Vietnamese market Key contact: Le Huynh Kim Ngan INFO TV Language: Vietnamese Coverage: Mostly Vietnamese market VTV2 Language: Vietnamese/ English Coverage: Mostly Vietnamese market
  31. 31. Vietnam Startup Festival GOVERNMENT Fostering Innovation through Research, Science and Technology - FIRST Vietnam Ministry of Science and Technology - World Bank Total Fund: US $110 million Website: http://first-most.vn/ Project: Vietnam Silicon Valley Project Available Grants: Overseas Talented Experts Government Research Institutes New Enterprises Research-Innovation Consortia
  32. 32. Bachelor of Business (Entrepreneurship) Saigon South and Hanoi Campus RMIT University Vietnam Vietnam Startup Festival Universities Entrepreneurship Training Course Vietnam National University of Agriculture International Entrepreneurship Training Course Hanoi University of Science and Technology
  33. 33. BONUS: WHY BOOTSTRAP IN VIETNAM? Photo: Louis Lim
  34. 34. VIETNAM IS A BEAUTIFUL MESS, IT JUST WORKS! Photo: Louis Lim
  35. 35. 1. Fast Internet Downloading large files, making Skype calls or using Javascript-heavy SaaS apps is no problem. 2. Low cost, high value lifestyle You can live with upper-class standards on $800/month salary; with higher salaries, in the $1500/month range, residents can enjoy all the luxuries they want. 3. Efficient Transportation If you learn the motorbike system, it becomes really easy and fast to go around. And it takes only one minute every time to finish parking. Vietnam Startup Festival WHY BOOTSTRAP IN VIETNAM? Photo: AsianBikeTour, VNExpress and Game4V
  36. 36. 4. Vietnam is happening Vietnam is an emerging market and it changes overnight. Everyone can find opportunity, a great deal of fun, and even peace here. It’s great to travel in as well. 5. Wonderful café culture Great news for café lover: there are good café in every corner of the country. Better news: You can work there with free WIFI and unlimited tea. 6. Little language barrier No need to worry if you only speak English. But there is a huge plus for those who can speak just a little bit of Vietnamese: people here will absolutely love them.Vietnam Startup Festival WHY BOOTSTRAP IN VIETNAM? Photo: Vietnam Travel, IVIVU and HATCH! PROGRAM
  37. 37. 7. Great food The food is tasty, cheap and healthy, as well as locally brewed beer and wine. For foodies: Ho Chi Minh City is one of the best international food cities in the World. 8. Incredible community of online entrepreneurs The scene is growing and growing, at a major pace, there are people in nearly every startup field; and not only Vietnamese, but also international entrepreneurs. 9. Working Opportunities Not only you can work for many technology companies here but also you can easily find a teaching job to feed your startup journey. Vietnam Startup Festival WHY BOOTSTRAP IN VIETNAM? Photo: Sylvia Fountaine, Tuoitre and HATCH! PROGRAM
  38. 38. Those points above are strongly inspired by three expats’ reviews below. It is strongly recommended for you to read them. Bootstrapping in Saigon, Jon Myers, May 2013. [e-journal] Available through <https://medium.com/@jonmyers/bootstrapping-in-saigon-fc9744367386> Why I am living in Saigon, Vietnam, David Hehenberher, Nov 2013. [e-journal] Available through <http://davidhehenberger.com/saigon/> Cheaply Bootstrap Your Startup from Vietnam, Tomo Saigon, Oct 2012. [e-journal] Available through <http://www.saigonist.com/vietnam/bootstrap-abroad-cheaply-bootstrap-your-startup-Vietnam> Vietnam Startup Festival WHY BOOTSTRAP IN VIETNAM?
  39. 39. SNEAK PEAK: VIETNAM ANGEL NETWORK VIETNAM ANGEL NETWORK is a private network for startup investment in Vietnam http://angel.hatch.vn and get your next big venture assessment! Monthly Private Pitching Networking & Co-Investing Quarterly Portfolio Review Investment Workshop
  40. 40. OUR PARTNER Vietnam Startup Festival
  41. 41. Vietnam Startup Investment and M&A: 5 Interesting Trends in 2012 - 2013 Pham Minh Tuan, Dec 2013. [slide-share] Available through <http://www.slideshare.net/hatchprogram/vietnam-startup-investment-and-ma-pham-minh-tuan> There’s more to Vietnam’s startup scene that meets the eye, Anh-Minh Do, April 2014. [e-journal] Available through <http://www.techinasia.com/nhip-cau-dau-tu-startup-vietnam/> A comprehensive look at Vietnam’s startup scene ecosystem in 2014 Anh-Minh Do, March 2013. [e-journal] Available through <http://www.techinasia.com/comprehensive-on-vietnam-incubator-ecosystem/> 20 things Vietnamese startups need to win Anh-Minh Do, April 2014. [e-journal] Available through <http://www.techinasia.com/20-vietnamese-startups-win/> A brief about Vietnam Startup Scene Albert Mai, Feb 2012. [e-journal] Available through <http://www.startupof.me/vietnam-startup-scene/> REFERENCE/ TO READ
  42. 42. REFERENCE/ TO SEE All these illustrations are created by our amazing teammate: Mariam Margishvili Appreciate her at: https://www.behance.net/masho-land
  43. 43. Would you have any information or wisdom that should be posted? Please feel free to contact us at: xinchao@hatch.vn (+84) 4 6275 7406 http://hatch.vn CONTACT US
  44. 44. FOR ALL BRAVE START-UPS

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