livin‘ the legends




Case Study All Inclusive    /   BWL-R   /   EMTA 2005   /   WS06   /   Boboc, Laßnig, Reindl, Spiel...
Core Concept:
• Castle in Transylvania
• Roleplay for the whole holiday
• Application instead of booking
       • Confirma...
Facilities:
•   Knight’s spa
•   Horse riding
•   Bat hunting
•   Knight’s restaurant
•   Night time sight seeing
Package Components:
• Flight & transfer
• Farmhouse check-in
       • Distribution of equipment (clothes, …)
       • Depo...
Game Rules:
• Everyone has to stick to their given role at all times
• During the stay there are medieval games and
  fest...
Price, People, Promotion:
• € 999,- for the first week (including flight)
• € 666,- for the second week

• Target group:
 ...
livin‘ the legends




Case Study All Inclusive    /   BWL-R   /   EMTA 2005   /   WS06   /   Boboc, Laßnig, Reindl, Spiel...
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club medieval - case study all inclusive

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presentation of our group's idea for an innovative all inclusive package - club medieval - business administration class - salzburg university of applied sciences.

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club medieval - case study all inclusive

  1. 1. livin‘ the legends Case Study All Inclusive / BWL-R / EMTA 2005 / WS06 / Boboc, Laßnig, Reindl, Spielmann
  2. 2. Core Concept: • Castle in Transylvania • Roleplay for the whole holiday • Application instead of booking • Confirmation includes the Role for each guest • Limited number of guests • Medieval Currency • Available several times / year • Duration of 2 weeks
  3. 3. Facilities: • Knight’s spa • Horse riding • Bat hunting • Knight’s restaurant • Night time sight seeing
  4. 4. Package Components: • Flight & transfer • Farmhouse check-in • Distribution of equipment (clothes, …) • Deposit for personal belongings (cell phone, …) • Horse ride to the castle • Introduction to the place and game rules • Medieval F&B (mead & real ales) • Bonfire with medieval dance & music • Medieval sports & tournaments • Standard components (insurance, …)
  5. 5. Game Rules: • Everyone has to stick to their given role at all times • During the stay there are medieval games and festivities the guest should take part in • By helping along with small jobs at the castle (e.g. cooking, …) people can earn money (medieval currency) which can be spent in the castle (e.g. on a knight's massage, …) • Package Price includes a bad of the medieval currency (golden castle pennies)
  6. 6. Price, People, Promotion: • € 999,- for the first week (including flight) • € 666,- for the second week • Target group: Open minded, interested medieval-freaks • Distribution via personal recommendations through former guests. • Artificial rareness (available only few times / year)
  7. 7. livin‘ the legends Case Study All Inclusive / BWL-R / EMTA 2005 / WS06 / Boboc, Laßnig, Reindl, Spielmann

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