1. Enterprise Education:
How can we improve students' learning and
involvement in entrepreneurship?
Practical Pedagogies
Cologne, November 2018
http://bit.ly/EntEd

3. Introducing myself
Shani Hartley
▪ Grew up in Wagga Wagga
▪ Completed B.Com (accounting) part-time
▪ Worked in finance
▪ pudaerior alis mos velendis am secum ent
▪ uptur adi untios deliquia num seque liciis rem

6. Wagga Wagga High School

7. Junee Licorice Factory

8. Coolamon Cheese Factory

9. Who am I?
▪ Grew up in Wagga Wagga
▪ Completed B.Com (accounting) part-time
▪ Worked in finance (tax & funds management)
▪ After having children completed Grad.Dip.Ed
▪ 15 years teaching high school
▪ Just completed MRES in Enterprise Education
▪ About to start PhD
▪ @shhartley

10. Enterprise Education
Definition
▪ Write on post-it notes what you think
enterprise education is about
– What students learn
– How they learn
http://bit.ly/EntEd

11. Enterprise Education
Definition
▪ Entrepreneurship
▪ Skills and attributes
▪ About/for/through enterprise

12. Skills and attributes - Individuals
● Shifting from reactive to creative mind-sets
● From certainty to discovery: Fostering innovation (see below)
● From authority to partnership: Fostering collaboration
● From scarcity to abundance: Fostering value creation
● A disciplined approach

13. Skills and attributes - Teams
● Build open, diverse, and empowered teams,
encouraging plural views and dissent.
● Work in rapid cycles, with rigorous task
prioritization; focused, short bursts of work;
frequent reflection to measure and learn.
● Focus on customers
● Design thinking and business-model innovation
https://www.mckinsey.com/business-functions/organization/our-insights/leading-agile-
transformation-the-new-capabilities-leaders-need-to-build-21st-century-organizations

14. Experiential Learning - Kolb
Image: https://en.wikipedia.org/wiki/File:The_Four_Steps_in_Kolb_Cycle.svg

15. https://artsentrepreneurshipgames.com/

16. Games
Best Business Simulation
Games 2018
https://www.businessnewsda
ily.com/10717-best-
business-simulation-
games.html

17. Enterprise Education
Lemonade Stand Game
▪ Students play at home for
an hour or more
▪ Reflect on what they learnt
▪ Propose ways to improve
the game

18. Practice-Based - Neck et al.

19. https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/business-
assessments/pages/self-assessment-test-your-entrepreneurial-
potential.aspx
Image: http://maxpixel.freegreatpicture.com/Question-Mark-Question-Bulb-Quiz-Solution-Idea-2039120
Definition
▪ Self-evaluation Quiz
▪ Before and after the quiz, ask students
whether the would be a good entrepreneur
(PZ: I used to think… Now I think… )
▪ Why/why not?
Entrepreneurship Quiz

20. Image: http://maxpixel.freegreatpicture.com/Question-Mark-Question-Bulb-Quiz-Solution-Idea-2039120
Possible means
▪ Homework assignment
▪ Line up a cafe (small class)
▪ Guest speaker eg parent
Possible tasks
▪ Most surprising comment
▪ Most important tip/advice
▪ Link to curriculum objectives
Interview an Entrepreneur

21. Generating Business Ideas
Brainstorm
▪ A passion of yours
▪ Emotionally based
– What makes you angry/frustrated/sad?
▪ A problem needing to be solved
▪ Gap in the market
Image: https://pixabay.com/en/question-mark-question-response-1019993/

22. What if?
▪ What if I had $1m dollars and time on my
hands, what would I do?
▪ What if I was in the NASA program to go to
Mars? What would I need?
▪ What would I do if I no longer needed
sleep?
▪ What would I ask for if I had three wishes?
Generating Business Ideas

23. Partner Activity
▪ What problems do you see in your community?
▪ What do you wish was better, faster or cheaper?
▪ What keeps you awake at night?
▪ What would you do with a magic wand?
▪ What would you do with $10,000?
▪ How do you want to make other people’s lives better?
Create a business idea for your partner.
Generating Business Ideas

24. Generating Business Ideas
Make a choice
▪ On your own or join with 1-2 others
▪ Choose an idea to explore further
Image: https://pixabay.com/en/photos/exchange%20of%20ideas/

25. Lotus Charts

26. Lotus Charts

27. Generating Business Ideas
▪ Select just one idea from the matrix
Image:https://pixabay.com/en/away-junction-direction-1019745/

28. PZ: Colour Symbol Image
For your business idea
1. Choose a COLOUR you think best represents the idea
2. Create a SYMBOL to represent the idea
3. Sketch an IMAGE to capture the idea
http://www.visiblethinkingpz.org/VisibleThinking_html_files/03_Thin
kingRoutines/03d_UnderstandingRoutines/ColourSymbolImage/Col
ourSymbolImage_Routine.html

29. Creativity - Draw a Bridge
Distribute one picture with instructions to one
half of students and the other picture to the
other half of the students.
Pic 1: Take a few minutes to make a drawing
of this bridge, capturing its features
Pic 2:: Take a few minutes to draw a way
across this river
Image from: https://pixabay.com/en/stream-water-nature-flowing-blue-310145/

30. Creativity - Draw a Bridge
Questions re drawing a bridge
• How did you start? What did you look at?
• What assumptions did you make?
• What process did you take?
• Was the task clear or unclear?
Lead this into a discussion about the value of creativity.

31. Resource Acquisition
For your business idea
1. Write down 2-10 resources (human, social, technological,
financial, organisational, physical) you need to put the idea
into action (and/or use this list)
2. Find people in the room who possess these resources and
have them sign their name next to the resources they
possess
Neck, H.M., Greene, P.G., & Brush, C.G. (2014). Teaching
Entrepreneurship: A Practice-Based Approach. Edward Elgar
Publishing. pp.214-218

32. Resource Acquisition
Resource-based theory
• Concept: resources controlled by a business include all
assets, capabilities, organisational processes, business
attributes, etc, to conceive of and implement strategies that
improve its efficiency and effectiveness (Barney, 1991).
• Resource types: human, social, financial, physical,
technological and organisational (Brush et al., 2001)
Neck, H.M., Greene, P.G., & Brush, C.G. (2014). Teaching Entrepreneurship: A Practice-Based Approach. Edward Elgar Publishing.

33. Resource Challenge
• How much profit can you generate with just $5 in x amount
of time? Keep the profit, return the $5 investment.
– Nothing illegal, no gambling, no extra cash
• Deliver a PowerPoint presentation to address the following:
– What did you do?
– How much profit did you earn?
– What did you learn about resources?
• Grade is determined by profit and creativity
Neck, H.M., Greene, P.G., & Brush, C.G. (2014). Teaching Entrepreneurship: A Practice-Based
Approach. Edward Elgar Publishing.

34. Customer Persona
• Describe/draw a typical customer: give them a name. How old is the
customer? Where does the customer live and what is their family like? What
does the customer do (work, school, etc) and where? What’s the
customer’s background (experience, education)? Does the customer have
certain interests or hobbies? What about the customer’s beliefs? Can you
say something else about the customer?
• How does the customer spend their time relative to the opportunity? Tell a
story about a typical usage situation.
• What problem does the customer have relative to your opportunity and
why?
• What are the different ways the customer solves this problem? How does
the customer feel about these different solutions?
Neck, H.M., Greene, P.G., & Brush, C.G. (2014). Teaching Entrepreneurship: A Practice-Based
Approach. Edward Elgar Publishing.

35. Monopoly - Accounting
• Students play Monopoly
• They record every transaction according to the principles
of double-entry accounting
Revenue Statement
• REVENUE: Income from passing GO, rent received and
prizes for coming second in the beauty contest
• EXPENSES: Rent paid, doctors’ fees, school fees and
fines
http://poki.com/en/g/monopoly

36. Balance Sheet
• OWNERS EQUITY: The initial money allocated to each
player is classed as capital contributed and at the end
of the game the net profit become retained profits
• LIABILITIES: Any amounts owed to the bank due to
mortgaged properties
• ASSETS: Property, houses, hotels and cash held
Monopoly - Accounting

37. • At the end of the game count the cash remaining to
check accuracy against the recorded amount
• And that ASSETS = LIABILITIES + OWNERS EQUITY
Check the Return on Equity (ROE). Is the winner the one
with the most assets, or the highest profit or do they
happen to be one and the same?
Monopoly - Accounting

38. Trade Fair - Marketing

39. Elevator Pitch Rubric
Peer assessment
▪ Did the student clearly identify a problem and a solution?
▪ Is their competition clearly addressed?
▪ Is the product/clear service?
▪ Did they articulate a clear target market?
▪ Are the financials clear and date when profit will be
achieved identified?
▪ Is the concept feasible?
▪ Does the student appear confident?
▪ Is the communication clear and inspiring?

40. Shark Tank
See task.

41. The DeLorean Project

42. Reflection
Choose one of the following:
1. What has been useful about today’s workshop?
How might you use what you have learned in the
future?
2. Write a haiku
3. Draw a picture or a comic
4. Share with a partner
5. Use the conference Twitter hashtag #pracped18