Understanding website conversions
Presented by Sam Shetty
About Sam - Me
• Career started in IT and then started consulting for startup
businesses
• My belief has always been how t...
Events & Workshops
Who is Netregistry?
• Netregistry is Australia’s largest domain name & web hosting
provider. We are a one-stop-shop to hel...
Common issues ?
• Does your website get enough traffic ?
• Are you struggling with website conversions?
• Are you targetin...
Our internet world
Buzzwords
New sales process
Understanding your customers
www.consumerbarometer.com
Digital stamp
Multiple options
Multichannel reach
Setting goals
Understanding your website visitors
• How many clicks on an average does it take for a visitor to convert ?
• How long fro...
Questions you should be asking ?
• What is the purpose of the website ?
• What are you trying to get your users to do once...
Conversion rate optimisation
What is conversion rate ?
What’s your conversation rate ?
CRO factors ?
Methods used for conversion tracking
Google Analytics
Analytics
Google Analytics measurement
Your website’s current position /traffic
Semrush.com
 Allows you to measure your current situation in terms of traffic an...
Is Google recognising your efforts ?
Google webmaster tools : Free tool from Google for checking your current visibility.
...
Beyond SEO
Ranking is not a business goal
• Being #1 is great, but
if it doesn’t drive
qualified traffic that
doesn’t convert for
bus...
Solution priorities
Don’t give customers too many ways to escape
All websites need landing pages
Main landing page sections
Landing pages for PPC
Build landing pages
Website usability tools
• www.crazyegg.com
• www.clicktale.com
• www.kissmetrics.com
• www.ghostrec.com
• www.visualwebsit...
Usability issues
Content and Purchase
• Add to cart does not mean job is done.
• Add mini descriptions to in-cart and checkout screens.
• A...
Testimonials... Building trust
Blogging attracts more visitors
Video for Online marketing
Website speed
Website speed
• Test site speed all the way through your
funnel, not just the homepage.
Is your website secure?
• 90% of businesses suffered some sort of
computer hack over the last 12 months
• More than 6,600 ...
My hosting, why should I bother ?
• Direct impact on your revenue
• Customer experience
• Repeat customers
• Mobile users
Responsive websites
Mobile users are different from desktop users
Local information seekers take action
Is PPC right for me ?
• Does your business have a unique selling point ?
• Do you stock products ?
• Do you need to feed y...
Make search prominent
Use a progress bar
Testimonials... Building trust
Seriously consider removing registration
Offering discounts
Website goals
Show delivery timescales and charges
Other important factors during checkout
Check your website inventory
Online marketing resources
• Matt cutts (www.mattcutts.com/blog)
• Moz.com
• www.searchengineland.com
• On page SEO report...
Conclusion
• Request a consultation / Mentoring session
• Upcoming workshops
Sam.shetty@netregistry.com.au
Thank you !!
Understanding website conversions
Understanding website conversions
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Understanding website conversions

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Understanding the importance of website conversions

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Understanding website conversions

  1. 1. Understanding website conversions Presented by Sam Shetty
  2. 2. About Sam - Me • Career started in IT and then started consulting for startup businesses • My belief has always been how technology and people can bridge together for business, with a focus on innovative software to create a better customer experience. • Working with Netregistry for the past 9 years. Advising and helping clients with their online strategies. • An active speaker in the small business industry – trade shows, government events and workshops
  3. 3. Events & Workshops
  4. 4. Who is Netregistry? • Netregistry is Australia’s largest domain name & web hosting provider. We are a one-stop-shop to help businesses get and grow online. • Netregistry also offers email, web design, website security and online marketing solutions • Since launching in 1997, Netregistry has helped over 500,000 Australian business of all sizes grow online. With 1 in 3 Australian domain names are registered with Netregistry. • Netregistry aims to educate business owners through a range of online resources, eBooks and workshops.
  5. 5. Common issues ? • Does your website get enough traffic ? • Are you struggling with website conversions? • Are you targeting the right audience ? • Is your website search engine friendly ? • Is your website customer friendly ? • Is your website quick to load ? • Do you have the right call to action ? • What does the online community think about your website?
  6. 6. Our internet world
  7. 7. Buzzwords
  8. 8. New sales process
  9. 9. Understanding your customers
  10. 10. www.consumerbarometer.com
  11. 11. Digital stamp
  12. 12. Multiple options
  13. 13. Multichannel reach
  14. 14. Setting goals
  15. 15. Understanding your website visitors • How many clicks on an average does it take for a visitor to convert ? • How long from the first visit, does it take for a visitor to convert ? • When do I need to appear for research keywords (eg “ Home loans”) • When Do I need to appear for transactional keywords ? • When is really the best /day /week /month to send an email to the client?
  16. 16. Questions you should be asking ? • What is the purpose of the website ? • What are you trying to get your users to do once they arrive on your website ? • Who is your target audience ? • How are you going to measure success ?
  17. 17. Conversion rate optimisation
  18. 18. What is conversion rate ?
  19. 19. What’s your conversation rate ?
  20. 20. CRO factors ?
  21. 21. Methods used for conversion tracking
  22. 22. Google Analytics
  23. 23. Analytics
  24. 24. Google Analytics measurement
  25. 25. Your website’s current position /traffic Semrush.com  Allows you to measure your current situation in terms of traffic and your search engine ranking.  Helps you to spy on competition traffic source and keyword strategy  Helps you to check on your competitors adwords campaigns  Great keywords research tool
  26. 26. Is Google recognising your efforts ? Google webmaster tools : Free tool from Google for checking your current visibility. www.google.com/webmastertools Google webmaster tools gives you the following insights  How many websites are linking to your website  Alerts you when your website gets infected by Malware  Helps you submit your website sitemap to Google  Helps you understand your click through rates  Allows you to resubmit your website if it is blacklisted by Google
  27. 27. Beyond SEO
  28. 28. Ranking is not a business goal • Being #1 is great, but if it doesn’t drive qualified traffic that doesn’t convert for business objectives, then you haven’t done anything.
  29. 29. Solution priorities
  30. 30. Don’t give customers too many ways to escape
  31. 31. All websites need landing pages
  32. 32. Main landing page sections
  33. 33. Landing pages for PPC
  34. 34. Build landing pages
  35. 35. Website usability tools • www.crazyegg.com • www.clicktale.com • www.kissmetrics.com • www.ghostrec.com • www.visualwebsiteoptimizer.com
  36. 36. Usability issues
  37. 37. Content and Purchase • Add to cart does not mean job is done. • Add mini descriptions to in-cart and checkout screens. • Add positive product reviews to confirmation emails to reinforce decision. • Ask customers to submit a video using your product • Create a video contest to increase submissions “ 36.4 % if visitors who abandoned their shopping cart engaged with their automated email campaign” - Paypal
  38. 38. Testimonials... Building trust
  39. 39. Blogging attracts more visitors
  40. 40. Video for Online marketing
  41. 41. Website speed
  42. 42. Website speed • Test site speed all the way through your funnel, not just the homepage.
  43. 43. Is your website secure? • 90% of businesses suffered some sort of computer hack over the last 12 months • More than 6,600 websites get added daily to the Google malware blacklist • 30% of all hacked websites is due to stolen credentials such as FTP • It takes 10 mins to crack a lowercase password that is 6 characters long
  44. 44. My hosting, why should I bother ? • Direct impact on your revenue • Customer experience • Repeat customers • Mobile users
  45. 45. Responsive websites
  46. 46. Mobile users are different from desktop users
  47. 47. Local information seekers take action
  48. 48. Is PPC right for me ? • Does your business have a unique selling point ? • Do you stock products ? • Do you need to feed your sales team with leads ? • Low cost of lead acquisition • Do you need to measure ROI ? • Ability to focus on specific locations , time zone • Ability to change your marketing message daily • Better conversions
  49. 49. Make search prominent
  50. 50. Use a progress bar
  51. 51. Testimonials... Building trust
  52. 52. Seriously consider removing registration
  53. 53. Offering discounts
  54. 54. Website goals
  55. 55. Show delivery timescales and charges
  56. 56. Other important factors during checkout
  57. 57. Check your website inventory
  58. 58. Online marketing resources • Matt cutts (www.mattcutts.com/blog) • Moz.com • www.searchengineland.com • On page SEO report (www.lipperhey.com) • Heat maps (http://www.crazyegg.com/) • marketo.com
  59. 59. Conclusion • Request a consultation / Mentoring session • Upcoming workshops Sam.shetty@netregistry.com.au Thank you !!

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