There is an increasing focus in marketing towards better
integration of online and traditional channels.
We serve companies whose internal resources are unable to
handle large strategic projects, and those that require outside
resources to augment internal resources and expertise.
SheTech and Company brings expertise and deep business
understanding with “outside-in” perspectives gained from years
of work with dozens of companies.
Our team possesses years of creative, technical and analytical
experience, delivering a unique blend of elite skills.
We offer only custom solutions to specific business and
Marketo Certified Experts
SheTech and Company provides integrated
marketing services strategically aligned through
web properties, print matter, social media and
other marketing materials, with emphasis on
monitoring and measurement.
Our methodology maintains a line of sight
to your business goals as we establish
and validate your Strategy, develop
and refine the Design and proceed to
Each phase is informed by ongoing
Analysis that continues during and after
Our mission is to help companies measurably improve their
We align ourselves with companies that follow the ISO26000
Guidance on Social Responsibility and similar recommendations.
We decline to work with companies whose activities materially
harm the environment or that measurably harm the life or
economies of the societies in which they operate.
We donate a significant percentage of our time and efforts toward
programs and causes that have a positive impact on the
community, local or global.
Initial engagement centered on content delivery strategy and
migration for a major site redesign.
Extended engagement included streamlining and documentation of
business processes and governance supporting the new site.
SheTech and Company created a large internal wiki for process
documentation and supported a change management process
through training and piloting the new project methodology and
processes during a successful new campaign initiative.
Consulted and assisted with larger strategic marketing initiatives,
playing key operational and consulting roles in major subsequent
campaigns, helping increase quality of output and reducing campaign
errors by the eBusiness team. Helped identify key weaknesses and
make solution recommendations.
West Bearden Basketball League
Local youth basketball league needed a marketing strategy and web
site to provide information to members and prospects, and to
streamline and automate the registration process.
SheTech and Company built a ground-up CMS driven web site;
trained site coordinators on content updates and maintenance.
SheTech and Company provided an email marketing partner
solution, consulted on email marketing strategy, audience
segmentation and targeted messaging.
League has doubled in size in three years thanks to those efforts, and
is the largest basketball league in Tennessee.
League is now branching out to include year-round training
programs, moving into a larger regional market with an eye toward
becoming a national organization.
Wickedly smart and insightful, [SheTech] helped transform our eBusiness
team into a more agile delivery organization…
technical ability combined with extensive business knowledge in the areas
of web content management, SEO and social media enabled her to jump
right in, observe current state and identify growth opportunities which will
leave a lasting impact on the organization.
I value the thought leadership provided by [SheTech] and am grateful to
have had the opportunity to work with her.
Nick Apel Technical Product Manager at OppenheimerFunds, Inc.
I had the pleasure to work with [a representative from SheTech and
Company] in one of our online marketing campaigns. Although she was part of
the technical team, she contributed more than just technical work.
SheTech’s broad and deep background, both business and technical, allows
them to play different roles in any integrated marketing campaigns. From
strategy development to visual and technical design and implementation, they
demonstrate well-rounded judgment and leadership to achieve spot-on
I would love to have the opportunity to work with them again.
Herman Chan, Vice President eBusiness Account and
Project Management at OppenheimerFunds, Inc.
SheTech built our website for us, which created an EASY way for
parents to sign up and pay, and they helped us market ourselves
appropriately on the web. They showed us how to use a very low cost
solution for segmenting our client base and for communicating with our
clients in a very targeted manner.
We are running our whole league, over 110 teams, with solutions they
gave us. The result is that our VERY knowledgeable and sophisticated
client base universally declares us the most organized sports league that
they have ever seen.
Bottom Line: our program has doubled in size in the 3 years that we
have been with SheTech, and we spend less time managing it than we
did before! We could NOT have done it without them. I highly
Robert Hewgley, Executive Director
West Bearden Basketball League
10SHETECH AND COMPANY KEY STRENGTHS
SheTech and Company