SheTech and Company Key Strengths


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An introduction to SheTech and Company, our key strengths and methodology.

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SheTech and Company Key Strengths

  1. 1. About SheTech  There is an increasing focus in marketing towards better integration of online and traditional channels.  We serve companies whose internal resources are unable to handle large strategic projects, and those that require outside resources to augment internal resources and expertise.  SheTech and Company brings expertise and deep business understanding with “outside-in” perspectives gained from years of work with dozens of companies.  Our team possesses years of creative, technical and analytical experience, delivering a unique blend of elite skills.  We offer only custom solutions to specific business and marketing challenges.  Marketo Certified Experts 2
  2. 2. SheTech’s Methodology SheTech and Company provides integrated marketing services strategically aligned through web properties, print matter, social media and other marketing materials, with emphasis on monitoring and measurement. Our methodology maintains a line of sight to your business goals as we establish and validate your Strategy, develop and refine the Design and proceed to Implementation. Each phase is informed by ongoing Analysis that continues during and after the campaign. 3
  3. 3. Our Mission  Our mission is to help companies measurably improve their marketing results.  We align ourselves with companies that follow the ISO26000 Guidance on Social Responsibility and similar recommendations. We decline to work with companies whose activities materially harm the environment or that measurably harm the life or economies of the societies in which they operate.  We donate a significant percentage of our time and efforts toward programs and causes that have a positive impact on the community, local or global. 4
  4. 4. Recent Projects  OppenheimerFunds  Initial engagement centered on content delivery strategy and migration for a major site redesign.  Extended engagement included streamlining and documentation of business processes and governance supporting the new site. SheTech and Company created a large internal wiki for process documentation and supported a change management process through training and piloting the new project methodology and processes during a successful new campaign initiative.  Consulted and assisted with larger strategic marketing initiatives, playing key operational and consulting roles in major subsequent campaigns, helping increase quality of output and reducing campaign errors by the eBusiness team. Helped identify key weaknesses and make solution recommendations. 5
  5. 5. Recent Projects  West Bearden Basketball League  Local youth basketball league needed a marketing strategy and web site to provide information to members and prospects, and to streamline and automate the registration process.  SheTech and Company built a ground-up CMS driven web site; trained site coordinators on content updates and maintenance.  SheTech and Company provided an email marketing partner solution, consulted on email marketing strategy, audience segmentation and targeted messaging.  League has doubled in size in three years thanks to those efforts, and is the largest basketball league in Tennessee.  League is now branching out to include year-round training programs, moving into a larger regional market with an eye toward becoming a national organization. 6
  6. 6. Testimonials Wickedly smart and insightful, [SheTech] helped transform our eBusiness team into a more agile delivery organization… technical ability combined with extensive business knowledge in the areas of web content management, SEO and social media enabled her to jump right in, observe current state and identify growth opportunities which will leave a lasting impact on the organization. I value the thought leadership provided by [SheTech] and am grateful to have had the opportunity to work with her.  Nick Apel Technical Product Manager at OppenheimerFunds, Inc. 7
  7. 7. Testimonials I had the pleasure to work with [a representative from SheTech and Company] in one of our online marketing campaigns. Although she was part of the technical team, she contributed more than just technical work. SheTech’s broad and deep background, both business and technical, allows them to play different roles in any integrated marketing campaigns. From strategy development to visual and technical design and implementation, they demonstrate well-rounded judgment and leadership to achieve spot-on deliverables. I would love to have the opportunity to work with them again.  Herman Chan, Vice President eBusiness Account and Project Management at OppenheimerFunds, Inc. 8
  8. 8. Testimonials  SheTech built our website for us, which created an EASY way for parents to sign up and pay, and they helped us market ourselves appropriately on the web. They showed us how to use a very low cost solution for segmenting our client base and for communicating with our clients in a very targeted manner. We are running our whole league, over 110 teams, with solutions they gave us. The result is that our VERY knowledgeable and sophisticated client base universally declares us the most organized sports league that they have ever seen. Bottom Line: our program has doubled in size in the 3 years that we have been with SheTech, and we spend less time managing it than we did before! We could NOT have done it without them. I highly recommend them.  Robert Hewgley, Executive Director West Bearden Basketball League 9
  9. 9. 10SHETECH AND COMPANY KEY STRENGTHS SheTech and Company 800-662-6924 213-596-8392